Nike — Three Words That Changed Sports Forever
1988. Nike was losing ground to Reebok. Then came three words: Just Do It.

It wasn’t just an ad line. It was a rallying cry. The ads didn’t show perfect athletes—they showed an 80-year-old marathoner, a kid with no legs playing basketball, a mother jogging at dawn.

Nike wasn’t saying “buy our shoes.” They were saying: be the hero of your own story.

That shift turned Nike from a sneaker company into a cultural movement.

The money lesson? Marketing isn’t about features—it’s about identity. Make your customer the hero, and your brand becomes a belief.

Good Morning, Money.

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Marketing RecAIp!

In this episode, Faith and Aiden are talking about our marketing-related episodes in August. So if you missed a few episodes, we've got you covered.

If these topics interest you, I highly recommend commenting the word “Cafe” under any of my Instagram posts (@rosh_the_firewaker) to get more information on Cafe Society!

If you’re interested in knowing more about Faith and Aiden, shoot me a text!

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Mindset RecAIp!

In this episode, Faith and Aiden are covering our most important mindset episodes of August in Good Morning, Money!

If these topics interest you, I highly recommend commenting the word “Cafe” under any of my Instagram posts (@rosh_the_firewaker) to get more information on Cafe Society.

If you’re interested in knowing more about Faith and Aiden, shoot me a text!

Good Morning, Money! is your daily sip of success.

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Money RecAIp!

In this episode, Aiden and Faith cover our most important money-related topics of August. So if you want a refresher, here’s your chance!

Good Morning, Money! is your daily sip of success!

If these topics interest you, I highly recommend commenting the word “Cafe” under any of my Instagram posts (@rosh_the_firewaker) to get more information on Cafe Society!

If you’re interested in knowing more about Faith and Aiden, shoot me a text!

Send us a text

One Room Can Change Your Life
A few days ago, I stood in one of the most powerful rooms I’ve ever been in—Tony Robbins’ Business Mastery.

In that room, Tony called me out for an intervention. (Hi, if you were there and saw me 👋—I’d love to hear from you!)

But here’s what hit me: growth isn’t just about tactics, spreadsheets, or hacks.
 It’s about proximity.

Being around people who challenge you.
 Who lift you.
 Who see your greatness—even when you forget it yourself.

The money lesson? Wealth isn’t just numbers. It’s community, courage, and the people in your corner.

Your environment is either pulling you back… or propelling you forward.
 Choose your rooms wisely. Because one room can change your future.

Good Morning, Money.

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Why Nike Pays Athletes Instead of Advertisers
In 1984, Nike signed a rookie named Michael Jordan. It wasn’t just a sponsorship—it was a bet on story over slogans.

Air Jordans didn’t sell because of ads. They sold because people wanted to wear greatness. Nike turned athletes into culture—and culture into billions.

Today, they still pour money into athletes, influencers, and social proof—because people trust people more than brands.

The money lesson? Influence scales faster than ads. Build stories, not slogans. Faces, not features. That’s how movements—and fortunes—are made.

Good Morning, Money.

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How Zara Makes Billions By Not Guessing What You’ll Buy
Most fashion brands gamble on trends months in advance.

Not Zara.

Zara built a supply chain so fast it doesn’t predict trends—it reacts to them. If a shirt sells out in London, a variation shows up in New York within days.

By moving at the speed of demand, Zara cuts waste, reduces unsold inventory, and boosts margins.

The money lesson? Speed is strategy. In business and investing, agility beats prediction. Don’t guess the future—adapt to the present.

That’s how Zara turned fast fashion into billions.

Good Morning, Money.

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How Apple Trains You to Pay More—And Feel Good About It
Apple doesn’t just sell products. It sells desire.

From the minimalist stores to product launches that feel like theater, every detail is engineered.

The real trick? Anchoring.
You see a MacBook Pro for $2,499. Then another for $1,999. Suddenly, $1,999 feels like a steal—even though it’s still pricey.

This isn’t an accident. Apple uses psychological pricing and product tiering to make the expensive feel reasonable. Not cheap—just justified.

The money lesson? Price is a story. Tell it well in your business. And as a buyer—learn when your brain’s being gamed.

Luxury isn’t just the product. It’s the feeling of buying it.

Good Morning, Money.

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The Costco Strategy: Why Less Choice Makes You Spend More
Walk into Costco and you won’t find 30 brands of peanut butter—maybe just two.

That’s not a limitation. It’s strategy.

A typical grocery store stocks 30,000–50,000 items. Costco? Around 3,700. By reducing choice, they reduce decision fatigue. Shoppers feel confident, not overwhelmed—and they buy more.

Behavioral economics calls this “choice reduction.” Fewer options, higher conversion. For Costco, it’s billions in revenue.

The money lesson? Simplicity sells. In business and in life, fewer, smarter choices beat endless options.

Less noise. More action. Costco mastered it.

Good Morning, Money.

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Cognitive Reframing: Train Your Brain to Handle Anything
Your brain doesn’t experience events—it experiences the meaning you attach to them.

A deal falls through. You could say, “I failed.” Or you could say, “This is redirecting me to something better.” Same event, completely different future—because meaning shapes action.

Even elite athletes and Navy SEALs are trained to reframe stress as a sign they’re ready, not that they’re failing.

You can’t control everything that happens. But you can always control what it means.
 And that’s the mindset of resilience.

Good Morning, Money.

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