How Zara Makes Billions By Not Guessing What You’ll Buy
Most fashion brands gamble on trends months in advance.

Not Zara.

Zara built a supply chain so fast it doesn’t predict trends—it reacts to them. If a shirt sells out in London, a variation shows up in New York within days.

By moving at the speed of demand, Zara cuts waste, reduces unsold inventory, and boosts margins.

The money lesson? Speed is strategy. In business and investing, agility beats prediction. Don’t guess the future—adapt to the present.

That’s how Zara turned fast fashion into billions.

Good Morning, Money.

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