We all have a story – but what’s the most effective way to tell it and how can our stories help us sell better?

In 2022 and beyond, storytelling and social selling are two sides of the same coin.

When you’re building a brand, cementing your thought leadership and trying to attract your ideal clients...

How you communicate your value, mission and expertise online has the ability to make or break you.

Today’s guest, Sam McKenna, CEO of Samsales Consulting, knows first hand how to do this successfully and in a way that's in alignment with your values.

In this episode, Sam talks about the connection between storytelling and social selling, how to tactically marry the two when showing up online and how to generate inbound leads on LinkedIn.

• Social selling isn’t really “social” selling anymore – it’s modern selling.

• Start by sharing your experience and expertise with your "inner circle" online and become known for one specific thing. That'll be your foundation for growth.

• Just start with trying to create content in less than 15 mins per day - this will help you get started and prevent you from getting stuck in "analysis paralysis"

• “[Discovery calls] are your first date with a buyer, right? So are you going to show up and talk about yourself for 28 minutes and then say, '...do you wanna go on a second date?' Or are you gonna show up and ask meaningful questions, understand their story, actively listen and unpeel the onion that they are?" – Sam Mckenna (06:03)

Ravi Rajani

Sam McKenna

Head over to www.insightly.com/influential to learn more about how you can build customer relationships that last a lifetime through a CRM that aligns your teams, elevates the customer experience and drives sales growth.