After college Prateek got a job at a big bank. He enjoyed the job but often felt like a small cog in the machine. Witnessing the early Indian startup wave closely, he decided to leave his job in 2014 and startup. He launched a B2B marketing platform that after 4 years got acquired by an Indonesian firm.

He moved to Indonesia and fell in love with its culture. The country’s budding startup ecosystem and sense of community led him to start Kitabeli, a social commerce app. Social commerce takes advantage of people’s behavior of sharing purchases and offers in their friend circles. This significantly reduces the logistics cost and the CAC as compared to traditional e-commerce. Join us to learn how Prateek built and grew Kitabeli to facilitate commerce in Indonesia. More info on: ajuniorvc.com/podcast