Burger King’s Moldy Whopper: Truth Beats Photoshop
When Burger King dropped glossy ads for a photo of a rotting Whopper, people gagged—and remembered. The message was bold and clear: no artificial preservatives. In a world of filters and spin, radical transparency stood out.

Today’s move:
 ✅ Name one uncomfortable truth your brand can own.
 ✅ Create a single brave asset—raw demo, behind-the-scenes, or before/after.
 ✅ Share it where your audience actually looks.

Honesty is a moat when others hide behind polish.

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