Duolingo’s Owl: Personality as a Growth Engine
Duolingo’s TikTok isn’t about product demos—it’s about a chaotic green owl with a personality. By leaning into culture and humor, the brand gained massive organic reach and loyalty—before users even downloaded the app. Personality did what ad spend couldn’t.

Today’s move:
 ✅ Define your brand persona in 3 traits (e.g., smart, playful, candid).
 ✅ Give it a human to operate—face or voice—with guardrails.
 ✅ Speak the platform’s native language, not brochure-speak.

Consistency beats polish. Personality builds connection.

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