Brands you know and love use Instagram every day to connect with customers, draw in new buyers, and build relationships. This week we discuss how to make the most out of using Instagram as a sales channel. We talk about how we use Instagram to connect with brands as customers, and provide examples of brands on Instagram who are doing a great job. We also speak with Katie Dean, founder of Katie Dean Jewelry, and take a deep dive into how she leverages Instagram to build a large following and significantly increase her sales.