August 25, 2023

EP30 - Maya Moufarek - Full Stack CMO | Nothing Ventured Podcast

45 minutes

Maya Moufarek is the founder of Full Stack CMO. Full Stack CMO partners with start-up and scale-ups Founders & CEOs define & implement their growth path.

👂 Listen to the Primer Episode here - https://youtu.be/O2n4rfB1fgs

🕒 Time stamps -

0:00 - Intro - Who is Maya Moufarek?

0:52 - Maya Muthurek's background and experiences

2:02 - What are the key lessons and challenges DTC Ventures face today in a saturated digital acquisition environment?

4:07 - How did Pharmacy2You balance profitability and growth in the low-margin business of online repeat prescriptions?

5:02 - Why is understanding your customers and building real communities important for DTC businesses?

6:05 - How should early-stage businesses approach retention and acquisition in their growth journey?

8:01 - What does "fitting a giraffe into a brand" mean, and how does it apply to brand building and marketing strategy?

12:01 - How do you balance retention and acquisition for VC-backed businesses that need to show growth?

14:19 - How can companies struggling to understand their identity and mission start developing a clear narrative?

19:55 - What are the considerations for businesses that have a functional product/service without much emotional appeal to customers?

20:26 - How can startups understand their customers' frustrations and needs to build products that address them effectively?

23:05 - Why is cross-functional growth essential for startups to succeed and why should founders avoid outsourcing the entire marketing function?

26:17 - How important is building trust for startups, especially when selling into established businesses, and what are practical strategies for building and maintaining trust with customers?

35:04 - What is your investment philosophy and how do you approach angel investing, especially in the areas of Health Tech, FemTech, and AI?

44:46 - How can investing be viewed as a way to continuously learn and gain valuable insights into different markets, products, and technologies?

45:03 - Where can listeners connect with Maya online?

🔗 Maya Moufarek's links -

LinkedIn - https://www.linkedin.com/in/mmoufarek?originalSubdomain=uk

Twitter - https://twitter.com/msmaya?lang=en-GB

Web - https://www.marketingcube.co/

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By Aarish Shah - EmergeONE