IKEA’s Flat-Pack Epiphany: Design for Constraints
A frustrated designer couldn’t fit a table into his car—so he unscrewed the legs. That moment sparked IKEA’s flat-pack model. Smaller boxes meant cheaper shipping, fewer damages, and faster scale. The constraint wasn’t a problem—it was the solution.

Today’s move:

• Identify your biggest constraint (cash, time, team).
• Redesign one step of your delivery to leverage that limit.
• Price the efficiency you create—share some with customers, keep some as margin.

Constraints aren’t barriers—they’re blueprints for smarter business.

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