When Adobe killed its boxed software and forced everyone onto Creative Cloud, the internet screamed. Designers hated losing “ownership.” But Adobe wasn’t chasing approval — it was building survival. That pivot turned outrage into predictable revenue, constant updates, and long-term dominance.

This episode is a masterclass in self-disruption — the courage to break what’s working before the market breaks it for you. We’ll unpack why real leadership means sacrificing comfort for control, and how short-term backlash can buy long-term freedom.

Your move today: identify one habit that feels profitable but weakens your future — discounting, custom one-offs, or underpriced labor — and test a subscription or retainer model for 90 days. Frame it as value, not limitation. That’s not hype. That’s governance.

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