Kevin Hart is a master storyteller and he happens to be my favourite comedian on the planet!

In a recent interview, I heard Kevin talk about how it takes him anywhere from 12 to 18 months to come up with an hour’s worth of comedy material. 

He also discussed his system of refining his jokes at smaller comedy clubs first to work out all the kinks before using them on tour and in front of big crowds. 

These strategies obviously work for Kevin – but I realized that, at their core, these lessons could also work for salespeople who need to be able to craft and deliver impactful stories too. 

Join me for today’s episode for a look at Kevin’s process, and how you can devise a winning storytelling system of your own. 

• You don’t need to take 12 to 18 months to put a sales story together, however, you do need to be intentional about crafting something that connects with your ideal client profile.

• When you craft a story, it’s not about sticking to your script, word-for-word, in front of prospects. It’s about your ability to own the script, own the emotion, and own the delivery, so that every story you tell is authentic. 

• “What I'm really talking about here is developing an intentional system to ensure that all you need to do is show up and deliver a story that connects and converts – but you need a system.” – Ravi (05:13)

Ravi Rajani's useful resources;

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