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EP315: Why Your SEO Isn’t Working Anymore (And What to Do in 2025)
Why Your SEO Isn’t Working Anymore (And What to Do in 2025)
EP315 Profit With A Plan Podcast
Release date: August 12, 2025
Guest: Steven Schneider, CEO of TrioSEO, an agency specializing in content writing services
Host: Marcia Riner, Business Growth Strategist | Infinite Profit®
📌 Podcast Notes
SEO is no longer about keywords and backlinks alone—today, it's about trust, authority, and intent.
In this episode of PROFIT With A Plan, Steven Schneider, CEO of TrioSEO, unpacks why the old-school SEO playbook is officially dead—and what B2B brands need to do today to actually rank, convert, and stay visible across both search engines and AI platforms like ChatGPT.
If your traffic has dropped or your content just isn’t converting, this is your SEO wake-up call.
🔥 Episode Promise
Steven built a 7-figure content portfolio without a single paid ad. Now, as the founder of a hands-off SEO agency for B2B brands, he's revealing the modern playbook that drives real ROI, boosts authority, and prepares your site for the AI-powered future of search.
✅ Key Takeaways
Why most SEO advice online is dangerously outdated
What authority signals Google looks for—and how to build them
The E-E-A-T framework that determines your ranking potential
How to create content that ranks and converts (not just traffic bait)
Why blog strategy is more about search demand than brainstorming
How AI search (ChatGPT, Perplexity, etc.) is changing the SEO landscape
⏱️ Timestamped Highlights
00:00 – 01:00
Intro: Why SEO isn’t working the way it used to (and what’s changed)
04:00 – 06:30
Steven’s origin story: Scaling a content portfolio to 7-figures without ads
07:00 – 09:45
The two real levers of SEO today: Content & authority
10:00 – 13:30
How Google evaluates authority and why backlinks still matter
14:00 – 17:00
E-E-A-T explained: Expertise, Experience, Authority, Trust
18:00 – 21:30
Blogging strategy that works: Forget brainstorming—follow search intent
24:00 – 28:00
Why writing for humans (not algorithms) improves ranking and retention
30:00 – 33:00
The role of engagement, hooks, and bounce rates in modern SEO
34:00 – 36:00
How Google and AI platforms crawl your site—and how to stay relevant
🎯 Connect with Steven:
Find Steven on LinkedIn at linkedin.com/in/steventrioseo or visit ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
If your leads aren’t converting, you’re leaving revenue behind. Our free Growth & Marketing Audit shows you exactly where your opportunities are—and how to scale smarter.
👉 Book yours now at ProfitBoosterBiz.com
🎧 Subscribe & Stay Ahead
Never miss a profit-driving strategy. Find Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform—and be first to hear next week’s episode.
👤 About Marcia Riner
Marcia Riner is a business growth strategist and CEO of Infinite Profit®, creator of the Profit Booster® strategies, and host of Profit With A Plan. She helps entrepreneurs scale smarter, increase profitability, and maximize company value—whether they plan to grow, expand, or prepare for a high-value exit.
📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com
View all episodes
By Marcia Riner - Business Growth Strategist
5
2121 ratings
Why Your SEO Isn’t Working Anymore (And What to Do in 2025)
EP315 Profit With A Plan Podcast
Release date: August 12, 2025
Guest: Steven Schneider, CEO of TrioSEO, an agency specializing in content writing services
Host: Marcia Riner, Business Growth Strategist | Infinite Profit®
📌 Podcast Notes
SEO is no longer about keywords and backlinks alone—today, it's about trust, authority, and intent.
In this episode of PROFIT With A Plan, Steven Schneider, CEO of TrioSEO, unpacks why the old-school SEO playbook is officially dead—and what B2B brands need to do today to actually rank, convert, and stay visible across both search engines and AI platforms like ChatGPT.
If your traffic has dropped or your content just isn’t converting, this is your SEO wake-up call.
🔥 Episode Promise
Steven built a 7-figure content portfolio without a single paid ad. Now, as the founder of a hands-off SEO agency for B2B brands, he's revealing the modern playbook that drives real ROI, boosts authority, and prepares your site for the AI-powered future of search.
✅ Key Takeaways
Why most SEO advice online is dangerously outdated
What authority signals Google looks for—and how to build them
The E-E-A-T framework that determines your ranking potential
How to create content that ranks and converts (not just traffic bait)
Why blog strategy is more about search demand than brainstorming
How AI search (ChatGPT, Perplexity, etc.) is changing the SEO landscape
⏱️ Timestamped Highlights
00:00 – 01:00
Intro: Why SEO isn’t working the way it used to (and what’s changed)
04:00 – 06:30
Steven’s origin story: Scaling a content portfolio to 7-figures without ads
07:00 – 09:45
The two real levers of SEO today: Content & authority
10:00 – 13:30
How Google evaluates authority and why backlinks still matter
14:00 – 17:00
E-E-A-T explained: Expertise, Experience, Authority, Trust
18:00 – 21:30
Blogging strategy that works: Forget brainstorming—follow search intent
24:00 – 28:00
Why writing for humans (not algorithms) improves ranking and retention
30:00 – 33:00
The role of engagement, hooks, and bounce rates in modern SEO
34:00 – 36:00
How Google and AI platforms crawl your site—and how to stay relevant
🎯 Connect with Steven:
Find Steven on LinkedIn at linkedin.com/in/steventrioseo or visit ProfitBoosterPod.com
🚀 Free Growth & Marketing Audit
If your leads aren’t converting, you’re leaving revenue behind. Our free Growth & Marketing Audit shows you exactly where your opportunities are—and how to scale smarter.
👉 Book yours now at ProfitBoosterBiz.com
🎧 Subscribe & Stay Ahead
Never miss a profit-driving strategy. Find Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform—and be first to hear next week’s episode.
👤 About Marcia Riner
Marcia Riner is a business growth strategist and CEO of Infinite Profit®, creator of the Profit Booster® strategies, and host of Profit With A Plan. She helps entrepreneurs scale smarter, increase profitability, and maximize company value—whether they plan to grow, expand, or prepare for a high-value exit.
📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com