Profit With A Plan

Business owners spend a lot of time improving strategy, systems, sales, and people. But what happens when the person who needs attention is the leader?

Grandmaster Chris Berlow introduces Il Il Shin, a philosophy centered on becoming a little better every day. He shares practical ways business owners can strengthen discipline, manage emotional reactions, reflect on their leadership, communicate better, and build daily habits that compound over time.

Podcast: Profit With A Plan

• Why successful entrepreneurs need rules even when nobody is watching

• How emotional reactions can interfere with leadership and decision-making

• A simple five-minute practice for becoming a more intentional leader

• Why yesterday’s mistakes should not control today’s business decisions

• How taking responsibility can completely change employee conversations

• Why leaders need a mentor, peers, and someone they can mentor

[03:22] What Il Il Shin really means

[09:04] Follow the rules when nobody is watching

[11:05] Why leaders should avoid reacting from anger

[13:28] The five-minute leadership reflection practice

[17:21] Stop carrying yesterday’s mistakes into today

[25:08] Leadership accountability that changed an employee relationship

[28:38] The three people every leader needs

[32:03] Small improvements create massive long-term growth

https://ililshin.com

https://empoweredmastery.com

https://Infinite-Profit.com

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

💰 Profit Booster® Podcast Monetization Hub

📈 Free Profit Booster® Growth Map

🎧 Never Miss a Profit-Driving Strategy

You can spend weeks fixing sales, marketing, staffing, pricing, or operations and still see nothing improve. Sometimes the issue is not that your solution failed. You may simply be solving the wrong problem.

Sharon Hess joins Marcia Riner to explore how business owners can separate symptoms from root causes, challenge assumptions, test smaller changes, and decide when something deserves another adjustment or needs to be abandoned.

Podcast: Profit With A Plan

• How to recognize when frustration is pushing you toward the wrong solution

• Why your first explanation for a business problem may be misleading

• How to reverse engineer a problem instead of immediately fixing symptoms

• Why small tests can prevent expensive changes that do not work

• How emotional attachment can keep bad business decisions alive too long

• Why your time deserves the same ROI scrutiny as your money

[06:15] Why the obvious business problem may only be a symptom

[09:45] The signal that you may be fixing the wrong thing

[14:34] Reverse engineering a problem to find where it started

[17:08] Testing the root cause before making a major change

[25:29] The ROOT → LEVER → NEXT MOVE decision process

[31:42] Why business owners overlook the ROI of their time

Sharon Hess Wrong Problem Resource

https://SharonHess.com/Wrong-Problem

Sharon Hess

https://SharonHess.com

Infinite Profit

https://Infinite-Profit.com

Profit Booster® Growth Map

https://ProfitBooster.biz

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

💰 Profit Booster® Podcast Monetization Hub

Turn your interviews into a client-generating machine without adding more work to your plate.

Learn more at ProfitBoosterPod.com

📈 Free Profit Booster® Growth Map

Find the gaps slowing down your revenue, profit, and growth.

Get yours now at ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy

Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

SEO suddenly seems a lot more complicated. Business owners are being told they need SEO, AEO, GEO, AI optimization, and whatever acronym comes next just to stay visible.

Matt Diamante cuts through the noise and explains why the fundamentals of getting found have not changed nearly as much as the terminology. You’ll hear how search intent, useful content, reputation, local visibility, and consistent marketing help Google and AI recognize your business as a relevant answer.

Podcast: Profit With A Plan

• Why AEO and GEO are really extensions of good SEO

• How search intent determines what content your website should create

• Why helpful content beats trying to game Google or AI

• How reputation and local backlinks affect your online visibility

• Why strong referral businesses should still consistently market themselves

• How to handle your own SEO in just a few hours weekly

[06:16] What has actually changed with SEO, AEO, GEO and AI

[13:17] Understanding the new search acronyms without chasing trends

[16:29] Why search intent should drive your website content

[19:55] How often your business should publish fresh content

[26:14] The reputation problem that can quietly hurt your rankings

[31:06] How business owners can manage SEO themselves

[36:04] A simple AI process for creating useful SEO content

https://findquestions.com

https://www.linkedin.com/in/diamantematt/

https://Infinite-Profit.com

https://ProfitBooster.biz

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

💰 Profit Booster® Podcast Monetization Hub

Turn your interviews into a client-generating machine without adding more work to your plate.

Learn more at ProfitBoosterPod.com

📈 Free Profit Booster® Growth Map

Find the gaps slowing down your revenue, profit, and growth.

Get yours now at ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy

Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Your business can be growing, profitable, and busy while still leaving you underpaid.

• Why increasing revenue does not automatically increase your personal wealth

[04:22] Why a strong fourth quarter should not focus only on revenue

Natalie’s Business Owner Scorecard:

Natalie Hoenig on LinkedIn:

Infinite Profit:

Profit Booster® Growth Map:

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

💰 Profit Booster® Podcast Monetization Hub

Spending hours creating content without a clear return? Marcia Riner and business coach Kenneth Kollasch explore why small business owners get stretched thin, how to choose one marketing platform, and what makes messaging relevant to potential buyers. Kenneth explains the three stages of marketing: curiosity, enlightenment, and commitment. He also outlines how a StoryBrand brand script, a personalized AI knowledge base, and a 12-month calendar support his approach to creating a year’s worth of content in one month.

Podcast: Profit With A Plan

• Identify the owner bottleneck before deciding what to delegate or automate.

Source recording times. Update against the final edited episode before publishing.

[04:21] Why business owners stay involved in every decision

Kenneth’s free resources

https://kennethcoaches.com/free

Connect with Kenneth on LinkedIn

https://linkedin.com/in/kennethkollasch

https://Infinite-Profit.com

Free Profit Booster Growth Map

https://ProfitBooster.biz

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

💰 Profit Booster® Podcast Monetization Hub

📈 Free Growth & Marketing Audit

🎧 Never Miss a Profit-Driving Strategy

If your business keeps demanding more of your time, better productivity may not be the answer. You may need to make the right hire.

Darren Tompkins explains how owners can recognize when it is time to hire, identify the role the business actually needs, avoid panic hiring, and build a company culture that supports both performance and a better quality of life.

Podcast: Profit With A Plan

[00:00] Is the wrong workload stealing your time?

[02:48] How poor recruiting inspired Darren’s company

[06:06] The workload signal that says it is time to hire

[11:23] How to identify your first key hire

[14:13] Why companies lose qualified candidates

[25:13] Building a company people enjoy working for

[30:22] What overwhelmed owners should outsource first

[33:14] Hiring, retention, and organizational assessments

Vader-Rey Recruiting and Consulting

Darren Tompkins on LinkedIn

Infinite Profit®

Profit Booster® Growth Map

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit https://infinite-profit.com

💰 Profit Booster® Podcast Monetization Hub

Turn your interviews into a client-generating machine without adding more work to your plate.

Learn more at https://ProfitBoosterPod.com

📈 Free Profit Booster® Growth Map

Find the gaps slowing down your revenue, profit, and growth.

Get yours now at https://ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy

Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

If you stepped away from your business, would the profits, customer relationships, and daily decisions keep moving without you? Marcia Riner talks with Nitin Khanna, founder and president of N3 Business Advisors, about why a profitable business isn’t automatically transferable. They explore owner dependence, customer concentration, management succession, and a practical time-away test that reveals what needs fixing. Whether selling is years away or you simply want more freedom, this conversation shows you where to start building a company worth keeping or selling.

Why strong profits alone don’t prove your business can transfer.

How owner dependence puts customer, supplier, and employee relationships at risk.

What buyers consider beyond your last three years of financials.

Why having a general manager doesn’t automatically mean succession is covered.

How a seven-day absence can expose the systems you need.

Why selling your business doesn’t have to mean immediate retirement.

⏱️ Timestamp Highlights

[00:32] Could your business keep running if you handed over the keys?

Connect with Nitin Khanna on LinkedIn

https://www.linkedin.com/in/nitinkh/

N3 Business Advisors

https://n3business.com/

https://Infinite-Profit.com/

Free Profit Booster Growth Map, mentioned in this episode

Find opportunities to grow revenue and identify profit leaks. No sales call required.

https://ProfitBooster.biz/

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit Infinite-Profit.com

💰 Profit Booster® Podcast Monetization Hub

📈 Free Growth & Marketing Audit

🎧 Never Miss a Profit-Driving Strategy

You can have the right strategy, a good offer, and years of experience and still keep building a smaller business than you actually want.

Marc Hildebrand joins Marcia Riner to explore the beliefs and automatic reactions that can quietly shape business decisions. They discuss why working harder often creates more complexity, how better questions create new possibilities, and why small tests can help business owners move through growth plateaus without forcing massive change.

Podcast: Profit With A Plan

• How hidden beliefs can quietly keep your business at the same level

• Why working harder may create complexity instead of solving the problem

• How to recognize reactive thinking when pressure hits your business

• Why better questions can create business options you could not see before

• How small tests help you move forward without forcing massive change

• Why reflection and accountability matter after taking the first step

[00:00] The hidden belief behind expensive business decisions

[06:38] Why old thinking can limit your next stage of growth

[13:28] How pressure triggers automatic business decisions

[21:49] Turning a mindset shift into real business action

[25:16] Using small tests to get out of your own way

[30:33] How to recognize and break through a growth plateau

Marc Hildebrand’s 5-Part Self-Leadership Series

Infinite Profit®

Profit Booster® Growth Map

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit Infinite-Profit.com

💰 Profit Booster® Podcast Monetization Hub

Turn your interviews into a client-generating machine without adding more work to your plate.

Learn more at ProfitBoosterPod.com

📈 Free Profit Booster® Growth Map

Find the gaps slowing down your revenue, profit, and growth.

Get yours now at ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy

Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Your business can be growing while the reason behind that growth remains surprisingly unclear. And when you do not know what is actually producing your results, changing the wrong thing can quickly expose how fragile that success really is.

Joel Miller, co-founder of The Sky Floor, explains what he calls an “accidentally successful” business and how owners can identify the customers, positioning, marketing, relationships, and decisions that are really driving results. You will also hear how one company eliminated more than $100,000 in questionable marketing spending and increased leads by 40%.

Podcast: Profit With A Plan

• How to recognize whether your business has become accidentally successful

• Why knowing where customers come from is not enough

• How customer feedback reveals your real competitive positioning

• What happens when you remove something that was quietly driving revenue

• Why marketing activities should be measured instead of simply maintained

• How founder-led businesses can scale without removing the founder completely

[00:00] The hidden fragility behind successful business growth

[04:12] What an accidentally successful business actually looks like

[07:46] One overlooked change that caused sales to collapse

[11:15] How customers reveal why they really choose you

[18:08] Cutting marketing spend and increasing leads by 40%

[22:16] When the founder is actually part of the positioning

The Sky Floor

https://theskyfloor.com

Accidentally Successful Quiz

https://theskyfloor.com/accidentally-successful

Infinite Profit

https://Infinite-Profit.com

Profit Booster® Growth Map

https://ProfitBooster.biz

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

💰 Profit Booster® Podcast Monetization Hub

Turn your interviews into a client-generating machine without adding more work to your plate.

Learn more at ProfitBoosterPod.com

📈 Free Profit Booster® Growth Map

Find the gaps slowing down your revenue, profit, and growth.

Get yours now at ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy

Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Stop Chatting With AI and Start Building With It

Most businesses are already using AI.

But if your process still looks like this, open a chat, type a prompt, copy the answer, paste it somewhere else, then repeat the whole thing tomorrow, AI is still depending on you to move the work forward.

In this episode of PROFIT With A Plan, Marcia Riner talks with Alane Boyd, Co-CEO of Biggest Goal, about what happens when you move past basic AI chat and start building AI into the way your business actually operates.

Alane breaks down how Claude Cowork can connect to your files, email, project management tools, and other platforms, then use reusable skills, plug-ins, and scheduled tasks to handle repeatable work more consistently.

She also shares real examples from her own business, including automating client call follow-up, updating project systems, preparing sales information, creating CPA-ready spreadsheets, and building daily meeting briefs before her workday begins.

The big takeaway is simple: AI becomes far more valuable when it stops being another place to ask questions and starts becoming part of your workflow.

EP357 Profit With A Plan Podcast

Release date:  August 25, 2026

Guest: Alane Boyd, Co-CEO of The Biggest Goal

Host: Marcia Riner, business growth strategist, CEO of Infinite Profit®️

Alane explains that chat still relies on the user to initiate the interaction, take the output, and manually move it elsewhere, which is why she considers much of that use “micro-efficiency” rather than true operational improvement.

[03:41] Why AI chat is still only the beginning

[07:07] Moving from browser chat into Claude Cowork

[11:46] Giving AI better business context

[14:34] Connectors, skills, and repeatable workflows

[20:16] Turning weeks of manual research into a finished spreadsheet

[25:35] Security, permissions, and protecting business data

[30:36] Using scheduled AI tasks to prepare your day automatically

Biggest Goal

Free Claude Cowork Masterclass

Alane’s free training includes 26 lessons designed to help users set up Claude Cowork, configure the Claude.md instructions file, and start creating skills instead of relying only on chat.

Marcia Riner is a Business Growth Strategist and the Profit Booster behind Infinite Profit.

Each week on PROFIT With A Plan, Marcia shares practical strategies, expert insights, and real-world ideas to help business owners increase revenue, improve profitability, and build a stronger, more valuable business.

Learn more at:

Want to find more qualified revenue opportunities and identify where profit may be leaking out of your business?

Get your free Profit Booster® Growth Map at:

https://profitbooster.biz

And if this episode gave you value, subscribe to PROFIT With A Plan and share it with another business owner who may need to hear it.