PROFIT With A Plan

Position Your Brand to Dominate: Stand Out, Scale Up, and Achieve Your Goals 

Are you tired of blending in while your competitors steal the spotlight? It’s time to take your brand from ordinary to extraordinary. In this episode of Profit With a Plan, I sit down with Trey Robinson, a powerhouse marketing executive who has mastered the art of positioning brands for unstoppable growth. Trey shares his strategies for creating a standout brand, leveraging organic search to surpass even the biggest players in your industry, and aligning your marketing strategy with your boldest business goals. This episode is packed with actionable insights to help you position your business for success. Don’t miss it!

Host: Marcia Riner, Business Growth Strategist - Infinite Profit®

Guest: Trey Robinson, Digital Marketer - Story Amplify

Key Talking Points & Timestamps:

[00:00:05] – The Importance of Standing Out

[00:04:00] – Sales and Marketing: A Dynamic Duo

[00:10:10] – Branding Beyond Logos

[00:15:45] – Defining Your Unique Value Proposition (UVP)

[00:22:10] – The Riches in the Niches

[00:27:50] – Crafting a Content Strategy for Growth

[00:33:15] – Building a Foundation for Long-Term Success

[00:40:05] – Digital Audits: A Powerful Starting Point

[00:47:20] – Final Insights and Actionable Advice

Conclusion

Don’t forget to subscribe to Profit With a Plan on your favorite podcast player so you never miss an episode filled with actionable insights to grow your business. Until next time, make your plans and profit with them!

These notes are optimized for keywords such as, Brand Positioning, Unique Value Proposition (UVP), Marketing Strategy, Organic Search Optimization, and Business Growth.

Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.

About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

The Riches Are in the Niches: Master Vertical Markets for Profits and Freedom

Is your business stuck in chaos, with unpredictable clients and overwhelming demands? In this episode of Profit with a Plan, Corey Quinn reveals how Deep Specialization can streamline your operations, boost profits, and free you from founder-led sales. Discover how mastering a vertical market can transform your business into a scalable, high-value company that clients love and investors want.

Host: Marcia Riner, Business Growth Strategist - Infinite Profit

Guest: Corey Quinn, Author of bestselling "Anyone, Not Everyone"

[00:02:19] - Corey’s Journey to Specialization:

[00:03:02] - What is Deep Specialization?

[00:09:08] - The Common Mistakes of Generalist Businesses:

[00:15:56] - The Numbers Behind Specialization:

[00:20:50] - Choosing the Right Vertical Market:

[00:23:32] - Building Authority in Your Vertical:

[00:28:40] - The Power of Referrals in Vertical Markets:

[00:33:20] - Overcoming the Fear of Missing Out:

Corey Quinn’s insights on Deep Specialization provide a clear roadmap for breaking free from founder-led sales and creating a scalable, profitable business. By choosing a vertical market, systematizing your processes, and leveraging strategic marketing, you can serve clients better, reduce chaos, and even increase your pricing power.

If you’re ready to take the leap and transform your business, visit anyonenoteveryone.com to access Corey’s audiobook and resources.

Don’t forget to subscribe to Profit with a Plan for more actionable strategies to grow your business. Make your plans—and profit with them!

Don't miss future episodes of Profit with a Plan, where we share tips and strategies to grow your business and increase profitability. Subscribe on your favorite podcast platform 

These notes are optimized for keywords such as Specialization, Vertical Markets, Founder-Led Sales, Scaling, Profitability, Business podcast

Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.

About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

 Is It Time To Upgrade Your Tax Team?  Forward Thinking Tax Strategies 

Ready to unlock the tax secrets that could save you thousands and accelerate your business growth? Join Marcia Riner and tax expert David Snider, CEO of Harness Wealth, as they dive into tax strategies that go beyond mere compliance. Think your current tax team has your back? Think again. From choosing the right business structure to discovering little-known tax incentives, David sheds light on ways your tax strategy might be holding your business back. Whether you're planning to expand, acquire, or even sell, this episode will open your eyes to how proactive tax planning can be a powerful growth engine. It's time to think forward and ask: Do you have the right tax team to get you there?

[00:02:05] Meet David Snider

• David’s impressive journey from Bain Capital to founding Harness Wealth. How his experiences drive his mission to make tax and financial guidance accessible.

[00:03:30] Business Structuring for Tax Optimization

• Understanding the impact of business structure on taxes, from QSBS benefits to choosing the right entity.

[00:06:40] Differences Between Tax Planning & Compliance

• David outlines the proactive nature of tax planning vs. typical compliance, emphasizing the value of ongoing advisory.

[00:09:15] Real-Time Tax Strategy

• How “safe harbor” rules, estimated taxes, and cash flow timing can protect your business from unexpected liabilities.

[00:12:40] Entity Choice & Tax Advantages

• Post-2017 Tax Cuts implications and benefits of alternative structures like multi-member LLCs and S-Corps for reducing state taxes.

[00:16:55] Proactive Tax Advisory for Business Growth

• The importance of having a tax advisor who’s actively monitoring your business goals, potential industry changes, and tax policy shifts.

[00:22:25] Leveraging Tax Advisors as Strategic Growth Partners

• From R&D credits to location-based incentives, David discusses the tax tools that can significantly lower operational costs for growth.

[00:25:30] Specialized Advisory for Niche Markets

• Why niche-focused tax advisors, who understand the unique needs of your industry, can boost growth faster than a generalized approach.

[00:27:40] Outsourced CFO Services

• When and how businesses can benefit from outsourced CFO support as part of their tax advisory for financial forecasting and strategic cash flow management.

If you’re still wondering whether your current tax team has what it takes to drive your business forward, this episode is your wake-up call! David Snider reveals the possibilities that come with having a proactive, forward-thinking tax advisor in your corner—someone who can help you navigate tax policies, optimize cash flow, and fuel your company's growth goals. With the right tax team, you’re not just saving money—you’re setting your business up for lasting success.

Take advantage of David’s exclusive offer and get a complimentary consultation at https://harnesswealth.com/Marcia. Remember, the best investment you can make is in a tax strategy that aligns with your vision for growth!

Don't miss future episodes of Profit with a Plan, where we share tips and strategies to grow your business and increase profitability. Subscribe on your favorite podcast platform 

These notes are optimized for keywords such as Forward-thinking tax strategies, Business tax planning, Outsourced CFO for small business growth, Optimize taxes for business growth and Tax team for business sale planning.

Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.

About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

In this insightful episode, Marcia Riner sits down with Stewart Ervin, founder of Bracket Management and a Fractional CFO with over 25 years of experience. Stewart shares his expert insights on business turnarounds, offering practical steps to regain control over finances, enhance operational efficiency, and boost overall business value. Get ready to learn proven strategies that can transform your business and set it on the path to profitability and growth.

[00:00:05] - Episode Introduction

• Marcia introduces the topic of financial turnaround and introduces Stewart Ervin as a trusted Fractional CFO with years of experience in guiding businesses to profitability and efficiency.

[00:00:43] - Welcome to Profit with a Plan

• Marcia sets the stage for the episode, explaining the Profit with a Plan mission to help entrepreneurs boost profitability and prepare for sustainable growth.

[00:01:20] - Special Offer: Profit Booster Playbook

• Marcia offers a free resource: the Profit Booster Playbook, available at boostingprofit.com to help entrepreneurs tackle growth plateaus and profit plateaus.

[00:02:05] - Meet Stewart Ervin and Bracket Management

• Stewart shares his journey from finance to Fractional CFO work, detailing how his expertise in operational and financial strategy has helped businesses transform their financial health.

[00:04:49] - The Importance of Recognizing Financial Signals for Turnaround

• Stewart explains key indicators of a business in need of a turnaround, such as flat revenue, declining profits, and delivery issues, encouraging proactive measures for business health.

[00:07:20] - Setting Clear Goals and Avoiding Plateaus

• Stewart shares insights on why consistent growth is essential, warning against complacency and the risks of stagnant business operations.

[00:09:50] - Assessing Financials for Business Turnaround

• Stewart outlines his process of examining a business's 3-year financial overview without initial owner input to identify unbiased issues and patterns in cash flow, profits, and expenses.

[00:11:30] - Key Value Drivers in Turnarounds

• Stewart emphasizes three critical areas for improving a business's value: effective pricing strategies, cost control, and steady business growth, with a breakdown of Lean Six Sigma techniques.

[00:17:00] - How a Fractional CFO Transforms Businesses

• Stewart and Marcia discuss the strategic advantage of bringing in a Fractional CFO who aligns financial stability with operational strategy, showing why it’s a cost-effective and impactful option for businesses under $50M in revenue.

[00:19:00] - Why Incremental Change Drives Success

• Stewart explains that a disciplined approach of 3% improvements in pricing, cost reduction, and growth can create sustainable 8-10% year-over-year profit increases.

[00:24:00] - Realistic Turnaround Timelines

• Stewart shares that most turnarounds show stabilization within three months, giving business owners a roadmap to profitability without lengthy waiting periods.

[00:29:20] - The Value of a Big-Picture Perspective

• Stewart explains that successful businesses require a cohesive strategy where all departments move toward shared goals, reducing costly, reactionary fixes.

[00:30:00] - Free Business Health Assessment

• Stewart introduces Bracket Management’s assessment tool at bracketmgmt.com/assessment, a 35-question diagnostic that evaluates a business’s financial, strategic, and operational health.

[00:31:40] - Final Thoughts on Proactive Financial Management

• Stewart emphasizes the importance of engaging a financial strategist before crisis hits, highlighting the need for early intervention and consistent growth.

If you’re tired of seeing stagnant results and ready for real financial transformation, Stewart’s insights are the blueprint to start that journey. From stabilizing your finances to building sustainable growth, Stewart shows that with the right focus, any business can shift from plateaued to profitable. Remember, a turnaround doesn’t mean you’re at the end; it means you're ready to scale to the next level. Keep these insights in mind, subscribe to Profit with a Plan, and start making your business the success story you know it can be.

take Bracket Management’s free Business Health Assessment. This assessment includes 35 questions covering key areas like financial stability, operational efficiency, and strategic planning. The assessment provides a personalized report to help business owners identify strengths and areas for improvement in their business operations.

Link: bracketmgmt.com/assessment

Stewart emphasizes that the assessment is data-driven, giving an objective snapshot of where a business stands, making it a valuable tool for any owner looking to enhance business performance or begin a turnaround.

Don't miss future episodes of Profit with a Plan, where we share tips and strategies to grow your business and increase profitability. Subscribe on your favorite podcast platform 

These notes are optimized for keywords such as business credit, boost business credit, no personal guarantee, EIN credit, cash flow management, and business funding.

Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.

About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Master Business Credit: Fund Your Growth Without Personal Guarantees

Many business owners struggle to secure funding without risking their personal assets. Relying on personal guarantees leaves them vulnerable, and it can feel impossible to get the credit they need to grow.

Boosting Your Business Credit

• Timestamp [00:00:07]: Marcia introduces the topic of how to build business credit without risking personal assets.

Using Business Credit Without a Personal Guarantee

• Timestamp [00:13:05]: Discover why it's essential to avoid personal guarantees and keep your business liability separate.

Transferring Business Credit When Selling Your Company

• Timestamp [00:16:36]: Marcia and Murray discuss how building a strong business credit profile can increase your company’s value when selling. Learn how to transfer business credit with the sale, making your exit strategy smoother.

Floating Accounts Payable & Receivable

• Timestamp [00:21:11]: Murray touches on managing cash flow with business credit, using lines of credit, and loans against accounts receivable or inventory to maintain flexibility.

The Difference Between Personal and Business Credit

• Timestamp [00:09:00]: Business credit isn't automatic like personal credit. You must be intentional and proactive to build it.

The Power of Leveraging Business Credit

• Timestamp [00:14:30]: Business credit opens doors to better terms, lower insurance premiums, and credibility in the marketplace. Murray shares how a small business used business credit to outbid a larger competitor for a government contract.

Tips for Building Business Credit

• Timestamp [00:25:01]: Murray shares actionable steps to ensure your business looks credible to credit bureaus, including maintaining consistent addresses and registering with business credit agencies like Dun & Bradstreet.

• Transition personal expenses used for business (like phones, utilities, etc.) into your business name to start building credit.

Want to learn more about how to build your business credit? Connect with Murray Beaulieu on LinkedIn and get a free business credit report evaluation as a special offer for podcast listeners! Mention you heard about him on Profit with a Plan.

Don't miss future episodes of Profit with a Plan, where we share tips and strategies to grow your business and increase profitability. Subscribe on your favorite podcast platform 

These notes are optimized for keywords such as business credit, boost business credit, no personal guarantee, EIN credit, cash flow management, and business funding.

Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.

About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

How to Grow Your Business Using LinkedIn with Colin Hirdman

Introduction: In this episode of Profit with a Plan, Marcia Riner is joined by Colin Hirdman, co-founder of Rainmaker, a company that helps business owners, coaches, and sales teams expand their LinkedIn networks and generate sales using little-known LinkedIn features. Colin shares insider tips on how to turn LinkedIn into a powerful business tool.

Key Takeaways:

Philosophy for LinkedIn Success:

• Be authentic: Show up genuinely and communicate in your own voice.

Audience Building:

• Use LinkedIn Sales Navigator to build specific, targeted audiences.

Connection Strategies:

• Reach out to 25 potential connections daily, aiming for around 500 connections per month.

Follow-Up Messaging:

• After connecting, send a message that authentically thanks them—no hard sells.

LinkedIn Live Streams:

• Host weekly LinkedIn live streams to engage your network. Use the same content deck but target different audiences.

Maintaining Relationships:

• Avoid the hard sell; instead, build a relationship over time. Show value and expertise before asking for business.

Closing Remarks: Colin emphasizes the power of using LinkedIn as a revenue driver while maintaining authenticity. By focusing on creating meaningful connections, providing education, and taking a thoughtful approach to growth, entrepreneurs can turn LinkedIn into a profitable tool.

Connect with Colin Hirdman:

• Website: rainmakergrows.com

Call to Action: If you’re looking to grow your business through LinkedIn, visit Colin’s site for a free consultation or connect with him directly on LinkedIn. And don’t forget to grab Marcia’s Profit Booster Playbook at boostingprofit.com to help you streamline your business and boost your bottom line!

Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.

About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

From Clicks to Customers: Using Google Business Profiles for Local Success with Marilyn Jenkins

In this episode, we explore how to harness the power of Google Business Profiles to enhance your local search visibility and attract more qualified customers. Our guest, Marilyn Jenkins, a digital marketing expert with over two decades of experience, shares strategies to align your online presence with search intent and use innovative tools like “Caller-ID” technology on your website. Whether you’re a local business, law firm, or service provider, these insights can help you drive growth and achieve a greater ROI.

[00:03:12] What Is a Google Business Profile and Why It Matters: Marilyn breaks down the essentials of Google Business Profiles and how they play a critical role in increasing local search visibility. Discover why a fully optimized profile can be the key to standing out in local search results and on Google Maps.

[00:08:45] Optimizing Your Google Business Profile for Local Search Dominance: Learn actionable strategies for improving your profile, from integrating target keywords to managing reviews and keeping your information accurate. Marilyn shares how these tactics can elevate your profile's ranking and attract more traffic to your business.

[00:14:30] Understanding Search Intent and How It Impacts Your Business: Discover the importance of search intent and how it can shape your content strategy. Marilyn discusses aligning your content with what your potential customers are searching for, helping you attract more ready-to-buy leads.

[00:20:15] How “Caller-ID” Technology on Websites Can Boost Conversions: Marilyn introduces the concept of “Caller-ID” for websites, a tool that allows businesses to capture visitor data and improve follow-up with potential customers. Learn how this technology can identify high-value leads and increase your website’s conversion rates.

[00:27:50] SEO Best Practices for Google Business Profiles: Marilyn shares advanced SEO tips specific to Google Business Profiles, including crafting keyword-rich descriptions, using high-quality images, and leveraging Google Posts. These practical steps can give your business a competitive edge in local search.

[00:35:22] The Role of Reviews in Local SEO Success: Learn how customer reviews directly impact your local search ranking. Marilyn discusses strategies for encouraging positive reviews, managing negative feedback, and building a strong reputation online to attract new clients.

[00:42:10] Real-Life Success Stories with Google Business Profiles: Hear success stories from businesses that have seen substantial growth by optimizing their Google Business Profiles. Marilyn shares how these strategies led to improved visibility and increased revenue for her clients, and how you can implement similar approaches.

Marilyn Jenkins is offering a special guide, The Google Business Profile Training Guide, which dives into the intricacies of local search and how to maximize your Google Business Profile to attract more qualified customers. Visit maximizeyourgbp.com to access this comprehensive guide and take control of your business’s online presence today.

Connect with Marilyn Jenkins:

If you’re ready to boost your local search visibility and drive more customers to your business, this episode with Marilyn Jenkins is packed with the actionable insights you need. Don’t miss the chance to transform your Google Business Profile into a powerful tool for growth.

Ready to take your business to the next level and finish the year strong? Join the Executive Edge Boardroom, where business owners come together for expert guidance, actionable strategies, and a clear path to rapid growth. Secure your spot and start building a stronger, more profitable business today! Learn more and apply here.

Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.

About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

How to Boost Productivity and Overcome Overwhelm with Mark Struczewski, aka Mister Productivity

Welcome to another episode of Profit with a Plan! In this episode, Marcia Riner, Business Growth Strategist and CEO of Infinite Profit® tackles productivity with guest, Mark Struczewski, a Houston-based productivity coach and host of The Mister Productivity™ Podcast, who has recorded over 1,300 episodes. Mark shares his expert insights on eliminating overwhelm, boosting productivity, and maintaining focus. Whether you're a solopreneur or leading a team, this episode is packed with actionable tips to help you get more done without burning out.

[00:02:01] Introduction to Mark Struczewski

[00:04:34] The Power of Quick Wins

[00:12:15] Micro Breaks for Maximum Focus

[00:17:10] Scheduling vs. To-Do Lists

[00:21:11] Personalizing Your Prime Time

[00:26:40] Setting Clear Goals and Vision

[00:35:00] The Importance of Movement

[00:40:20] Multitasking Myth

1. Micro Breaks: Take 3-5 minute technology-free breaks throughout the day to reset your focus.

Learn More About Mark Struczewski

Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.

About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Crafting Revenue-Boosting Copy: The Power of Clear Messaging with Andrea Driessen

Episode Overview: In this episode of Profit with a Plan, Marcia Riner sits down with TEDx speaker and award-winning message strategist Andrea Driessen to discuss how mastering your message can lead to increased revenue and business growth. Whether you’re a business owner whose promotional materials fail to capture the value of your offerings, a thought leader struggling to distill your expertise into a compelling hook, or someone overwhelmed by AI-generated content, this episode is for you. Andrea shares her insights on why effective messaging is crucial and how to refine your copy to connect deeply with your audience.

[00:00:10] – Introduction to the Episode:

• Marcia introduces Andrea Driessen and highlights the importance of communicating the true value of your offerings through clear and effective messaging.

[00:01:14] – Why Your Promo Materials Shouldn’t Be About You:

• Andrea emphasizes that your promotional content should focus on the audience's needs, not just your business's achievements. She explains how to shift your messaging to reflect the benefits your audience will receive.

[00:02:54] – The ‘So What?’ Test:

• Andrea introduces the simple yet powerful ‘So What?’ test, which helps business owners ensure that their messaging is audience-focused. This tool guides you to continuously ask, "So what?" to dig deeper into what truly matters to your audience.

[00:06:57] – Crafting Messaging in the Age of AI:

• Andrea discusses how AI can assist with generating content but lacks the human touch necessary to create emotional connections. She highlights the importance of using human intelligence (actual intelligence) to craft compelling, cohesive copy that resonates with readers.

[00:11:30] – The Importance of Clarity in Your Messaging:

• With attention spans shrinking, Andrea explains how crucial it is to make your messaging clear, concise, and engaging from the start. If your words don’t immediately connect with your audience, they’ll move on.

[00:13:30] – Practical Tips for Crafting Audience-Centric Copy:

• Andrea shares actionable tips for creating effective copy, such as replacing jargon with simple language and focusing on the audience's needs and pain points.

[00:14:50] – The Human Touch in Copywriting:

• Andrea explains why human copywriters are still crucial, even with AI’s rise. She discusses how human insight is necessary to write copy that builds trust, engages emotionally, and captures the essence of a brand’s voice.

[00:16:40] – Real-World Application of the 'So What?' Test:

• Andrea provides examples of the 'So What?' test in action, showing how this approach can refine and sharpen your messaging to better engage your audience.

[00:21:00] – Actual Intelligence Beats Artificial Intelligence:

• Andrea breaks down the limitations of AI in copywriting and why human intelligence is irreplaceable when it comes to crafting engaging, high-converting copy.

[00:25:00] – The Value of Professional Copywriters in Lead Generation:

• Marcia and Andrea discuss how working with a professional copywriter can shorten the sales cycle, cut through the noise, and help businesses generate leads more effectively.

Clarity and Conciseness: (00:11:30) Clear and concise messaging is key in an age of short attention spans. Your words should instantly convey value and resonate with your target audience.

Consistency Across Platforms: (00:12:50) Andrea explains the importance of maintaining consistent tone and content across all marketing channels to build a cohesive brand.

Emotional Connection: (00:06:57) AI can’t replace the human touch. Andrea shares how human copywriters tap into emotional intelligence to make copy feel more genuine and relatable.

Andrea Driessen is a results-driven message strategist with a TEDx talk that has garnered nearly 2 million views. Her expertise in copywriting and marketing has helped hundreds of entrepreneurs and business leaders increase revenue by refining their messaging. Andrea is also the author of a 3x award-winning business book and a frequent contributor to LinkedIn.

Connect with Andrea:

• Website: AndreaDriessen.com

Is your business ready for explosive growth? Visit InfiniteProfitConsulting.com to learn how Marcia and her team can help you boost profits and set your business up for long-term success.

Grab Your Free Resource: Looking to supercharge your profits? Download Marcia’s Profit Booster Playbook at BoostingProfit.com to uncover three essential strategies to increase your bottom line today.

About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com

Episode Summary:

Key Points with Timestamps:

[00:00:06] Introduction to Conor Cunneen:

[00:01:14] The Gift of GAB Framework:

[00:04:30] Conor's Background and Journey:

[00:07:40] Improving Employee Engagement:

[00:11:00] Creating a Positive Work Environment:

[00:15:30] The Power of Being Intentional:

[00:18:45] Practical Tips for Leaders:

[00:22:10] The Impact of Compliments and Recognition:

[00:30:05] Applying GAB in Various Areas of Life:

Highlights:

• Conor’s humorous take on corporate life and how humor can be a tool for reinforcing key business messages.

Actionable Takeaways:

• Implement the 'Gift of GAB' framework in your leadership style to enhance employee engagement and retention.

Connect with Conor Cunneen:

• Website: irishmanspeaks.com

• Twitter (X): @IrishmanSpeaks

Download the Profit Booster Playbook: Boost your business profitability with Marcia Riner's new Profit Booster Playbook, packed with three essential strategies and actionable steps. Get your free copy at boostingprofit.com.

Engage with Us: What part of Conor's CHAPS framework resonated with you the most? Drop your thoughts in the comments and start implementing these strategies today. Subscribe to Profit with a Plan on your favorite podcast platform for more insights on growing your business profitably.

Today's episode is sponsored by Infinite Profit® — the go-to solution for business owners ready to boost their cash flow and profitability fast. Infinite Profit® uses a proven, results-driven approach to help companies achieve lasting financial growth. At Infinite Profit®, we don't just talk profit — we deliver it!

Visit infiniteprofitconsulting.com and take the first step towards increasing your bottom line today.

Special Offer from Marcia Riner:  Want to supercharge your business, avoid profit plateaus, operational headaches, and growth roadblocks? 

Marcia has created the Profit Booster® Playbook just for you. You’ll uncover 3 essential strategies and the quick way to take action on them. This is not just a single page report, its designed to give you the strategies and steps you need to elevate your profits and business with ease.

Make this your best year ever.  Download this free playbook at www.BoostingProfit.com  

About Marcia Riner.  She is a business growth strategist who helps business owners dramatically increase their revenue, profit, and the value of their company. In fact, she can show prospective clients a clear pathway to profit and an impactful ROI for working here before hiring her firm. Through her proven Profit Booster® strategies, she gets results. Marcia is the CEO of Infinite Profit® and more information can be found at https://www.InfiniteProfitConsulting.com