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- EP336 Make It Easy to Buy - Fix the Friction Killing Your Revenue.Make It Easy to Buy: Fix the Friction Killing Your Revenue
EP336 Profit With A Plan Podcast
Released, February 10, 2026
Guest: Kristin Zhivago, CEO of Zhivago Partners, a revenue growth services firm.
Host: Marcia Riner, CEO of Infinite Profit® a business growth strategist
🎯 Episode SummaryIf your marketing sounds right but sales feel harder than they should, there’s a good chance friction is sneaking into your buying process. In this episode, Marcia talks with Kristin Zhivago about why branding is a promise, and how your revenue rises or falls based on whether customers feel that promise is kept. You’ll hear why customer interviews beat assumptions every time, and how a small handful of conversations can reveal the real reasons people buy.
🎥 What You’ll Learn• Why branding is the promise marketing makes on your company’s behalf
• How buyer mindset shapes the messages and channels that actually work• Where “sales stoppers” show up right when buyers are ready to say yes• Why surveys often confirm assumptions instead of revealing truth• How 5–7 customer interviews can uncover patterns you can act on• How scrutiny level changes the buying journey and your marketing approach⏱️ Timestamp Highlights[00:07] Marketing is a promise, and your brand keeps or breaks it
[03:04] What “sales stoppers” are and how they slow down buyers[04:28] The weight-loss paradox: everyone knows, few actually do it[06:11] Branding defined: promises made vs. promises kept[08:34] Buyer mindset framework: desires, concerns, questions[13:23] Why surveys fail: assumptions turned into questions[14:00] Why AI can’t replace real customer interviews yet[16:28] Why founders should not interview their own customers[17:37] How long interviews take and why 30 minutes works[19:11] How to anonymize feedback and spot bankable trends[22:17] What to do if you don’t have customers yet[26:06] The 4 scrutiny levels that change how people buy[31:01] The real job: make it easier for customers to buy[33:06] “Amazon expectations” and what buyers now demand🔗 Resources & Linkshttps://ZhivagoPartners.com
https://ZhivagoPartners.com/mindsetguide💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
Questions? Call (949) 229-2112 or visit https://InfiniteProfitConsulting.com
🚀 Profit-Driven Resources💰 Profit Booster® Podcast Monetization Hub
Turn your interviews into a client-generating machine without adding more work to your plate.https://ProfitBoosterPod.com📈 Profit Booster Growth Map
Get your next 3 moves to drive profitable growth.https://ProfitBooster.biz/GrowthMap🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.40 min - EP335 Stop Posting More -Fix Your LinkedIn Network Strategy InsteadStop Posting More: Fix Your LinkedIn Network Strategy Instead
EP335 of Profit With A Plan Podcast
Released February 3, 2026Guest: Daniel Alfon, LinkedIn Strategiest
Host: Marcia Riner, CEO of Infinite Profit®, Business Growth Strategist🎯 Episode SummaryIf LinkedIn feels noisy, overwhelming, or underperforming, the issue is rarely the algorithm or how often you post. It is almost always your connection strategy. In this episode, Marcia Riner sits down with Daniel Alfon to break down why trying to be both the most connected and the best connected leads to diluted networks, weak referrals, and wasted time, and what intentional LinkedIn connections actually look like.
🎥 What You’ll LearnWhy posting more does not fix LinkedIn performance
The difference between most connected and best connected networks
How poor connection strategy hurts referrals and ROI
What kind of LinkedIn content works without selling or pitching
Why profile views matter more than feed visibility
How to move relationships off LinkedIn at the right time
⏱️ Timestamp Highlights[00:00] Why LinkedIn “isn’t working” for most business owners
[05:08] Why LinkedIn is where business decisions actually happen[06:04] Most connected vs best connected and why choosing both fails[08:05] The referral example that proves connection quality matters[11:54] What content works on LinkedIn without posting constantly[15:10] Why perfection repels and relatability builds trust[18:15] The most common action on LinkedIn: profile visits[19:32] How posting too often creates content blindness[23:45] The real secret: when to leave LinkedIn to deepen relationships[28:05] Why 10 intentional minutes beats nonstop activity🔗 Resources & Linkshttps://DanielAlfon.com
https://LinkedIn.com/in/DanielAlfon💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
🚀 Profit-Driven Resources📈 Profit Booster Growth Map
Get a clear plan to bring in more qualified leads and plug profit leaks fast.https://ProfitBooster.biz/GrowthMap🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.32 min - EP334 Stop Guessing- Use Benchmarks to Fund Profitable GrowthStop Guessing- Use Benchmarks to Fund Profitable Growth
EP334 Profit With A Plan Podcast
Released January 27, 2026Guest: Jon Morris, CEO of Fiscal Advocate
Host: Marcia Riner, CEO of Infinite Profit®, Business Growth Strategist🎯 Episode SummaryIf you’re spending on growth but your revenue is not moving, your budget might be the real problem. In this episode, we break down how agencies and professional service firms can intentionally fund sales, marketing, and R&D instead of relying on referrals and hope. You’ll hear how to use benchmarks to spot what’s off, track whether your investments are working, and make decisions that lead to real profit and a lot more peace of mind.
🎥 What You’ll Learn• Why underfunding sales, marketing, and R&D causes growth to stall
• How your income statement tells the real story of your priorities• The key benchmarks agencies can use to stop guessing• How to judge marketing ROI using break-even timing• Why budgets should stay steady while tactics keep evolving• How fractional CFO support creates urgency and clarity fast⏱️ Timestamp Highlights[00:06] Spending on growth but not growing, here’s why results stall
[06:32] The 8% sales and marketing benchmark for agencies[09:03] Why most firms invest 0% in R&D and what that costs[12:31] Break-even analysis: how fast should marketing pay back[15:26] The patience problem: giving marketing enough runway[21:44] Reverse-engineering revenue goals into monthly client wins[28:16] Structuring financials so answers are instant[30:19] Financial stewardship and urgency when cuts are required[32:26] Payroll benchmark reality check for service firms[35:32] Profit is emotional: how clarity helps you sleep at night🔗 Resources & LinksFiscalAdvocate.com
Jon Morris on LinkedIn💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com
🚀 Profit-Driven Resources💰 Profit Booster® Podcast Monetization Hub
Turn your interviews into a client-generating machine—without adding more work to your plate.👉 Learn more at ProfitBoosterPod.com📈 Free Profit Booster Growth Map
Find the 3 moves to bring in better clients and plug profit leaks fast.👉 Get yours in right now at ProfitBooster.biz/GrowthMap🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.39 min - EP333 Hiring Isn’t a Gut Call. It’s a Numbers Call.Hiring Isn’t a Gut Call. It’s a Numbers Call.
EP333 of Profit With A Plan Podcast
Released January 13, 2026
Guest: Jen Fizer, CEO of MKB CFO & Bookkeeping
Host: Marcia Riner, CEO of Infinite Profit, Business Growth Strategist🎯 Episode Summary
Ever think, “If I could just clone myself, everything would run smoother”? Same.
But hiring is not a vibes decision. It’s a cash flow, capacity, and strategy decision. In this episode, Marcia sits down with Jen Fizer, CEO of MKB CFO & Bookkeeping, to talk about the real signals that tell you it’s time to hire, what role to hire first, and how to bring on help without punching your cash flow in the face.
You’ll hear practical ways to “listen to your numbers” so hiring becomes a smart, planned move instead of a stressed-out reaction.
🎥 What You’ll Learn• How to tell if you’re ready to hire, or just tired
• The financial signs you should check before adding payroll• Why hiring the “obvious” role first can backfire• How to prioritize hires that buy back time and create capacity• A simple way to test if you can afford a hire before you make it• Why ramp-up time matters (and how to plan for it)• How to avoid hiring chaos, job creep, and bad onboarding⏱️ Timestamp Highlights00:00–01:49 The “clone myself” moment and the real question behind hiring
02:00–03:11 What Profit With A Plan is all about02:42–03:11 Sponsor mention: Profit Booster Growth Map (profitbooster.biz/growthmap)03:12–03:53 Introducing Jen Fizer and her practical CFO approach04:03–06:09 Why Jen’s background in recruiting + operations changes how she advises hiring06:45–08:10 “You can do anything, you can’t do everything” and why order matters08:33–11:16 The hiring sequence story: why the salesperson hire would have failed11:28–13:34 Cash flow reality: plan the buffer and respect ramp-up time15:56–19:42 Hiring mindset traps: micromanaging vs dumping work20:40–23:14 The first financial question: can you pay yourself yet?23:15–25:22 What to hire first: the simple “good at it / like it” framework27:03–28:38 Why outsourcing and fractional support can be smarter early on29:01–31:02 Org chart truth: start lower before you hire expensive “titles”31:28–32:23 Where to find Jen + her free cash flow template33:29–34:14 Wrap-up + Profit Booster Growth Map reminder🔗 Resources & LinksMKB CFO & Bookkeeping website
mkbcfo.comFree cash flow template (13-week projection)
mkbcfo.com/cashflowEmail Jen
💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist and the Profit Booster behind Infinite Profit®. Through Profit With A Plan, she helps business owners scale smarter, increase profitability, and build a business that holds value, whether they keep it or sell it.
🚀 Profit-Driven ResourcesGrab your free Profit Booster Growth Map
profitbooster.biz/growthmapIt helps you spot profit leaks and identify your top revenue moves fast.
34 min - EP332 Stop Posting More- Build a Visibility Strategy That Actually Converts.🎙 Stop Posting More: Build a Visibility Strategy That Actually Converts
EP332 of Profit With A Plan Podcast
Released January 6, 2026Guest: Tori Barker, CEO of Creative Marketing, a strategic marketing consultant, and visibility expert
Host: Marcia Riner, CEO of Infinite Profit and a Business Growth Strategist
🎯 Episode Summary
If your business isn’t growing, it might not be your offer. It might be that not enough of the right people truly see you, and even fewer remember you. In this episode, Marcia sits down with visibility strategist Tori Barker to break down what visibility actually means, why it is not a “look at me” game, and how to build a simple structure that turns attention into real leads and clients. You’ll walk away with a clear framework you can use to get known without exhausting yourself.🎥 What You’ll Learn
Why visibility is strategy, not vanity, and why it drives growth
How to stop random posting and start building a purposeful presence
The two layers of visibility: internal alignment and external attention
Why “cookie-cutter marketing plans” miss the mark for most entrepreneurs
The 4C Visibility Framework: Clarity, Confidence, Consistency, Conversion
How to do less, stay consistent, and still create momentum that converts
⏱️ Timestamp Highlights
[00:00] The real reason your business isn’t growing[01:52] Profit Booster Growth Map and why it matters for 2026 planning[04:02] How Tori shifted from corporate marketing to visibility strategy[09:04] Visibility does not mean video, and it is not about being “loud”[11:15] Internal vs external visibility and why alignment comes first[14:12] The danger of false marketing promises and chasing vanity numbers[17:46] Why your unique perspective is your competitive advantage[21:18] Visibility that keeps the spotlight on the customer, not you[24:00] The power of testimonials and borrowed trust for visibility[25:07] The 4C Visibility Framework explained[26:10] Why consistency beats doing “all the things”[28:02] Conversion and the visibility flywheel that brings business to you[31:16] Quick wins vs long plays: choosing the right strategy for your reality[32:13] Tori’s Visibility Quiz and where to find her🔗 Resources & Links
Tori Barker Visibility QuizCreativeMarketingConsulting.com💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com
🚀 Profit-Driven Resources
Free Profit Booster Growth Maphttp://profitbooster.com/growth-map💰 Profit Booster® Podcast Monetization HubTurn your interviews into a client-generating machine without adding more work to your plate.https://ProfitBoosterPod.com🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.37 min - EP331 Why Physical Touchpoints Are Beating Funnels at Customer RetentionWhy Physical Touchpoints Are Beating Funnels at Customer Retention
EP331 of Profit With A Plan Podcast
Released Date: December 16, 2025
Guest: Mark Stern, founder and CEO of Custom Box Agency
Host: Marcia Riner, Business Growth Strategist, Infinite Profit®🎯 Episode Summary
Most businesses pour money into funnels, ads, and automation, yet retention keeps slipping. This episode reveals why physical experiences are quietly outperforming digital-only strategies when it comes to engagement, loyalty, and lifetime value. If your offers are solid but customers are not sticking, this conversation will change how you design your entire customer journey.
🎥 What You’ll Learn
• Why physical experiences outperform email and social for engagement
• How to design customer journeys that guide real outcomes• Where physical touchpoints fit across acquisition, onboarding, and retention• How to turn frameworks into tangible customer momentum• Why better onboarding directly reduces churn and refunds⏱️ Timestamp Highlights
[00:00] Why physical touchpoints outperform digital engagement
[04:45] Why most onboarding systems quietly fail customers[08:00] Turning frameworks into physical momentum tools[13:00] Using physical products for customer acquisition[18:00] Designing retention through milestones and recognition[29:00] How intentional journeys increase lifetime value🔗 Resources & Links
CustomBoxAgency.com
57Hats.comInfiniteProfitConsulting.com💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com
🚀 Profit-Driven Resources
💰 Profit Booster® Growth Map
See the fastest path to more revenue and fewer profit leaks.http://profitbooster.com/growth-map🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.41 min - EP330: Stop Guessing: Use Your Numbers To Actually Grow Your BusinessStop Guessing: Use Your Numbers To Actually Grow Your Business
EP330 Profit With A Plan Podcast
Releases December 9, 2025Guest: Sonny Grappone, Founder of Precision Accounting cConsulting
Host: Marcia Riner, Business Growth Strategist, CEO of Infinite Profit®🎯 Episode SummaryMost business owners make decisions in the dark, relying on gut feelings, half-read P&Ls, and whatever their bookkeeper emails at tax time. In this episode, we break down how proactive accounting, clean financial systems, and smarter job costing give you real control over cash flow, hiring, pricing, and growth. You will hear how one shift in job costing improved margins by 30 percent, why “I can make payroll” is a dangerous metric, and how to use tax planning and incentives to fund growth instead of starving it. If you want your numbers to support bigger decisions, not surprise you later, this conversation will change how you look at your books.
🎥 What You’ll LearnWhy “I can make payroll” is a terrible way to judge success
The simple mindset shift from bookkeeping reports to decision-ready data
How job costing fixes bad bids and protects thin construction margins
Where hidden costs like insurance and payroll quietly destroy profit
How software and automation cut errors, save time, and improve accuracy
Ways smart tax planning and wellness credits can fund hiring and growth
⏱️ Timestamp Highlights[00:00] Why most owners make decisions in the dark with money
[03:30] Sonny’s path from hustling entrepreneur to strategic accountant[10:50] The danger of ignoring financials and trusting only bookkeepers[13:10] Fixing job costing, bids, and margins for construction companies[21:10] Hidden expenses like insurance that quietly put owners out of business[27:40] Tax planning, wellness credits, and saving enough to hire smarter🔗 Resources & LinksPrecision Accounting & Consulting (PAC)
https://precisionaccountingconsulting.com💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
Questions? Call (949) 229-2112 or visit:
https://infiniteprofitconsulting.com🚀 Profit-Driven Resources (CTAs)Profit Booster Growth Map
Get a clear, customized view of where revenue is leaking and where profit is hiding so you can plan your next growth moves with confidence.https://profitboosterpod.comNever Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.36 min - Ep329 Pricing Mistakes That Are Costing You MillionsPricing Mistakes That Are Costing You Millions
EP329 Profit With A Plan Podcast
Released December 2, 2025Guest: Dan Balcauski, B2B SaaS pricing expert and founder of Product Tranquility
Host: Marcia Riner, Business Growth Strategist and CEO of Infinite Profit®🎯 Episode SummaryMost SaaS companies are unknowingly giving away revenue. In this episode, Marcia sits down with Dan Balcauski, B2B SaaS pricing expert and founder of Product Tranquility, to unpack why pricing is rarely a math problem and almost always a strategy problem. You will learn how to monetize AI features, frame pricing decisions with confidence, and avoid the revenue leaks that quietly erode growth. If you are a SaaS founder, product leader, or anyone making pricing decisions, this conversation will reshape how you think about value.
🎥 What You Will Learn• Why SaaS pricing fails and how to fix it fast
• How to monetize AI features without confusing buyers• The strategy behind good, better, best pricing• Pricing mistakes that drain revenue in B2B SaaS• How positioning drives packaging and price• Why talking to customers early improves pricing accuracy⏱️ Timestamp Highlights[00:00] Why most SaaS companies leave money on the table
[02:10] Pricing is a strategy problem, not a math problem[06:40] The art and science behind SaaS pricing[10:15] Price positioning and avoiding the race to the bottom[13:20] Good, better, best models and customer choice[17:50] How founders should test pricing and validate value[25:00] Why discounts can destroy margins and buyer behavior[34:40] How to rethink promotions in B2B[36:55] Where to start if pricing needs a refresh🔗 Resources and LinksProductTranquility.com
💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them. As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies that help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can put to work today.
🚀 Profit-Driven ResourcesProfit Booster Podcast Monetization Hub
Turn your interviews into a client-generating machine without adding more work.Learn more at ProfitBoosterPod.comFree Growth Map with 3 Actionable Ideas
Want to find your fastest path to higher profit and better pricing decisions? Grab your free Profit Booster Growth Map at ProfitBooster.com/growth-map.Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.40 min - EP328 How to Tell Stories That Actually Convert Your Audience Into ClientsHow to Tell Stories That Actually Convert Your Audience Into Clients
EP328 of Profit With A Plan Podcast
Released Date 11.25.25Guest: Dr. Danny Brassell Phd, Master storyteller, speaker, trainer and coach
Host: Marcia Riner, Business Growth Strategist | Infinite Profit®🎯 Episode SummaryMost presentations lose people in the first few minutes because they focus on information instead of connection. In this episode, Dr. Danny Brassell breaks down how to use intentional storytelling to grab attention fast and guide people toward action.
You’ll learn the 5 C’s of a well-crafted story, how to connect emotionally without feeling pushy, and simple techniques that make your message memorable, relatable, and conversion-ready. Whether you speak on stage, lead a team, or pitch clients, this episode shows how the right story can move people and move business forward.
🎥 What You’ll Learn• Why connection, not confidence, drives audience engagement
• The 5 C’s of a WellCrafted Story that inspire action• How to open any presentation so people lean in instantly• Why vulnerability builds trust faster than credentials• A simple exercise to uncover hundreds of stories people remember• How to use stories ethically to motivate and convert your audience⏱️ Timestamp Highlights[00:00] Why some speakers hook attention instantly and others lose the room
[02:30] The real reason emotion moves people more than information[06:00] What separates a good presentation from one that converts[08:45] The 5 C’s framework for crafting stories that land[13:20] How to connect with your audience in the first five minutes[17:40] Using everyday moments to create stories people remember[25:00] Why one clear call to action beats multiple choices[30:50] How to end with impact without relying on sad stories[34:45] The mindset shift that keeps your audience engaged and inspired[36:00] Where to get your free WellCrafted Story blueprint🔗 Resources & LinksFreeStoryGuide.com
💼 About Marcia Riner & Profit With A PlanMarcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com
🚀 Profit-Driven ResourcesProfit Booster Podcast Monetization Hub
Turn your interviews into a client-generating machine without adding more work to your plate. Learn more at ProfitBoosterPod.comFree Growth and Marketing Audit
Grab your free Profit Booster Growth Map at ProfitBooster.biz to identify three clear moves that grow revenue and stop profit leaks fast.Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.39 min - EP327 Influence Beats Authority - The Leadership Skill That Changes EverythingInfluence Beats Authority - The Leadership Skill That Changes Everything
EP327 of Profit With A Plan Podcast
Released November 18, 2025Guest: Tami Reiss, Leadership Trainer and the CEO of Leader Within
Host: Marcia Riner, Business Growth Strategist, CEO Infinite Profit®🎯 Episode Summary
Most leaders lean on authority and wonder why their team doesn’t follow through. Influence-driven leadership flips the script. In this episode, Tami Reiss breaks down how to get genuine buy-in, why personalized pitches matter, and how asking smarter questions leads to better collaboration, stronger culture, and faster results. You’ll also learn her simple MAP framework for making your message land and motivating people at every level.🎥 What You’ll Learn
• Why authority alone fails to create lasting buy-in• How to motivate teams using influence-driven leadership• The MAP framework for getting people aligned and excited• How to personalize your pitch so others instantly care• The role trust plays in influence and decision-making• Simple language shifts that strengthen credibility⏱️ Timestamp Highlights
[00:02] Authority fails because influence drives real action[00:05] How influence creates ownership and better performance[00:09] Why leaders must stop “babysitting” and build collaboration[00:12] MAP explained: Manifest, Assess, Promote[00:18] Personalizing your pitch for each individual[00:23] How trust increases influence and impact🔗 Resources & Links
TamiReiss.comTamiReiss.com/influence💼 About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more—whether they plan to keep them or sell them.As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
Questions? Call (949) 229-2112 or visit https://InfiniteProfitConsulting.com
🚀 Profit-Driven Resources (CTAs)
💰 Profit Booster Podcast Monetization Hub
Turn your interviews into a client-generating machine without adding more work to your plate.Learn more at ProfitBoosterPod.com📈 Free Business Growth Map
Your leads should be converting. Let’s find out what’s missing.Book yours now at ProfitBoosterBiz.com🎧 Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.39 min
About Profit With A Plan
From the publisher's feed
Marcia & her guests share business growth ideas so that you can create strategies that increase your profit, drive your growth, and plan for your future sale.
Our informative topics cover areas around increasing revenue, boosting profit, business management, leadership, team building, marketing, sales, and pre-exit planning.
Join us each Tuesday for a half-hour conversation that is sure to give you a couple of ideas that you can add to your business right now. You can also check us out in video format on www.Youtube.com/ProfitWithAPlan
We love to hear your comments & questions. Don‘t forget to subscribe to get updates on future shows.
Thanks for joining us today!
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