Profit With A Plan

When calls, follow-up, scheduling, customer communication, content, and everyday decisions keep landing on you, the business becomes harder to grow and harder to enjoy.

Andrea Palacio learned this after buying a landscaping company that began falling apart within days of closing. She shares how she rebuilt the operation with stronger processes and AI automation, and how business owners can start removing repetitive work without chasing every new tool or trying to automate everything at once.

Podcast: Profit With A Plan

• Why AI cannot repair a process that is already broken

• How to choose the first business task to automate

• Why one well-used AI tool can be enough to begin

• How to train AI like a new employee

• What separates basic AI use from advanced automation

• How AI can free your team for higher-value work

[00:00] When too much of the business depends on you

[03:36] Building an e-commerce business from a sailboat

[04:56] The acquisition began falling apart within five days

[08:23] Taking responsibility and rebuilding the operation

[11:55] The first automation that reduced customer complaints

[15:16] Why broken processes should not be automated

[18:08] How to train AI for better business results

[21:10] The five levels of AI in business

[24:39] Where overwhelmed business owners should begin

[29:32] How AI changes employee productivity

[32:16] Andrea’s personalized AI business guide

Andrea’s Personalized 90-Day Game Plan

https://andreapalacio.ai/personalized-90-day-game-plan

Andrea Palacio

https://andreapalacio.ai

Infinite Profit

https://Infinite-Profit.com

Profit Booster® Growth Map

https://ProfitBooster.biz

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

💰 Profit Booster® Podcast Monetization Hub

Turn your interviews into a client-generating machine without adding more work to your plate.

Learn more at ProfitBoosterPod.com

📈 Free Profit Booster® Growth Map

Find the gaps slowing down your revenue, profit, and growth.

Get yours now at ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy

Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Your business may look profitable on paper, but would it still work if your most capable employee took two weeks off?

In this episode of Profit With A Plan, Marcia Riner sits down with Levi Lawrence, Managing Partner at Iron House Pro, to talk about the hidden operational debt that quietly puts founder-led companies at risk. Levi shares how undocumented knowledge, overworked key people, weak systems, and delayed infrastructure can make a business look healthier than it really is.

Podcast: Profit With A Plan

• How hidden operational debt weakens profitable businesses

[00:00] Can your business work without your best person?

Iron House Pro

Levi Lawrence

Org Foundations Assessment

Infinite Profit

Free Profit Booster® Growth Map

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

💰 Profit Booster® Podcast Monetization Hub

Turn your interviews into a client-generating machine without adding more work to your plate.

Learn more at ProfitBoosterPod.com

📈 Free Profit Booster® Growth Map

Find the gaps slowing down your revenue, profit, and growth.

Get yours now at ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy

Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

When every decision feels urgent, business owners can slip into overthinking, second-guessing, or pushing harder without getting clearer. Eugene Berezin shares how a simple executive meeting with yourself can help you slow down, listen to the different parts of your mind, and make more grounded decisions.

This conversation blends mental health, business strategy, hypnotherapy, and practical self-leadership into a tool business owners can actually use. You’ll learn how to create quiet decision-making space, use parts journaling, and stop letting fear, doubt, or mental noise run the show.

Podcast: Profit With A Plan

• Why busy work can hide unclear decision-making

[00:00] Why better decisions start with quiet

Eugene’s Self-Regulation Tool

LifePath Transformational Coaching

Infinite Profit

Profit Booster® Growth Map

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit Infinite-Profit.com

💰 Profit Booster® Podcast Monetization Hub

📈 Free Profit Booster® Growth Map

🎧 Never Miss a Profit-Driving Strategy

More leads and more customers do not always create more profit. Sometimes the clients taking the most time, support, and attention are quietly pulling resources away from the clients that are truly helping your business grow.

Christine Day joins Marcia Riner to explain how businesses can identify their High Value Clients using objective data, customer profitability, cost to serve, and business-aligned metrics. You will learn how to stop relying on assumptions, focus sales and marketing on the right buyer personas, and make smarter decisions about the clients who deserve more of your team’s attention.

Podcast: Profit With A Plan

• Why your highest-revenue clients may not be your most profitable.

• How cost to serve changes the value of a customer.

• Why average customer data can hide major business risk.

• How to identify High Value Clients using business-aligned metrics.

• What to do with clients outside your highest-value segment.

• How to turn client data into stronger buyer personas.

[00:00] Why more clients do not always mean better growth

[05:50] The client loss that changed Christine’s growth strategy

[10:18] Using business goals to identify High Value Clients

[16:41] Why cost to serve matters more than revenue

[18:57] The hidden risk inside average customer data

[20:56] What to do with your lower-value 80%

[29:17] How the software scores and ranks every client

[31:03] Turning high-value clients into better buyer personas

https://resultstoday.com.au

https://resultstoday.com.au/sample

https://profitbooster.biz

https://infinite-profit.com

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit Infinite-Profit.com

💰 Profit Booster® Podcast Monetization Hub

Turn your interviews into a client-generating machine without adding more work to your plate.

Learn more at ProfitBoosterPod.com

📈 Free Profit Booster® Growth Map

Find the gaps slowing down your revenue, profit, and growth.

Get yours now at ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy

Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Starting a business from zero can drain your time, money, and energy before you ever build momentum. Corey Parchman joins Marcia Riner to explain why buying an existing business may be a smarter path for entrepreneurs who want cash flow, customers, employees, and systems already in place.

You will hear how first-time buyers can define the right acquisition target, use SBA financing responsibly, evaluate cash flow, and avoid buying a business that looks good on paper but creates problems after closing.

Podcast: Profit With A Plan

• Why buying an established business can reduce startup risk

• How to create a buy box before looking at deals

• What SBA financing can make possible for first-time buyers

• Why cash flow matters more than a business’s asking price

• How seller involvement can protect employees and customer relationships

• What to evaluate before acquiring a trade or licensed business

[00:00] Why buying an existing business can be a smarter path

[03:21] From NFL career to building a business Plan B

[04:40] How to find businesses owners may be ready to sell

[07:43] What to consider before buying a licensed trade business

[11:11] The buy box framework for finding the right acquisition

[12:31] SBA financing, down payments, and reserve planning

[17:33] How seller transition support protects your first year

[24:12] Cash flow, customer concentration, and deal discipline

https://coreyparchman.com

https://www.linkedin.com/in/corey-parchman-2a8a2790

https://Infinite-Profit.com

https://ProfitBooster.biz

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit Infinite-Profit.com

💰 Profit Booster® Podcast Monetization Hub

Turn your interviews into a client-generating machine without adding more work to your plate.

Learn more at ProfitBoosterPod.com

📈 Free Profit Booster® Growth Map

Find the gaps slowing down your revenue, profit, and growth.

Get yours now at ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy

Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

Sales often lands squarely on the CEO’s plate, leaving little time for leadership, strategy, or growth. Greg Grand shares how business owners and sales leaders can use AI to speed up research, improve prospecting, prepare for better sales conversations, and build a more repeatable sales process.

You will also hear how to know when it is time to hire your first salesperson, why generic outreach is losing ground, and how AI can support stronger sales habits without replacing the human connection buyers still expect.

Podcast: Profit With A Plan

• Use AI to prepare for sales calls in minutes, not hours

[00:00] How AI gives solo CEOs more sales time

https://theaisalesleader.com

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

💰 Profit Booster® Podcast Monetization Hub

📈 Free Profit Booster® Growth Map

🎧 Never Miss a Profit-Driving Strategy

Your business may be making money, but that does not always mean it feels stable, clear, or easy to run. Many owners are profitable on paper while still dealing with cash flow surprises, scattered decisions, and plans that never make it into daily action.

In this episode of Profit With A Plan, Marcia Riner talks with Paul Sweeney about why profitable businesses can still feel under pressure and how owners can use clarity, quick wins, and simple weekly planning to make better decisions. Paul shares practical steps to improve cash flow, prioritize what matters, and stop letting big plans collect dust.

Podcast: Profit With A Plan

• Why profitable businesses can still feel financially tight

[00:00] Why profitable businesses still feel pressure

Paul Sweeney’s Business Planning Course

Profit Booster® Growth Map

Infinite Profit

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit Infinite-Profit.com

com

💰 Profit Booster® Podcast Monetization Hub

📈 Free Profit Booster® Growth Map

🎧 Never Miss a Profit-Driving Strategy

Your best employees may not be leaving because of pay, perks, or culture. They may be leaving because they see a stronger future somewhere else.

In this episode, Marcia talks with talent retention expert David Alemian about why traditional retention strategies often fall short, how turnover quietly drains profit, and what business owners can do to keep the skilled people who drive growth, customer loyalty, and company value.

Podcast: Profit With A Plan

• Why pay raises alone do not create long-term employee loyalty

[00:00] Why great employees may really leave

🔗 Resources & Links

TalentRetentionPlans.com

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit https://Infinite-Profit.com

💰 Profit Booster® Podcast Monetization Hub

📈 Free Profit Booster® Growth Map

🎧 Never Miss a Profit-Driving Strategy

Your business may be growing, but that does not always mean it is becoming more valuable. If every decision, client issue, team question, and operational fire still runs through you, the business may be too dependent on the owner to scale or sell well.

In this episode of Profit With A Plan, Marcia Riner talks with Thomas Rechtien, known as “the fixer,” about how owner-led businesses can move from operational chaos to structured, scalable growth. Thomas shares how to reduce owner dependency, create accountability, install a weekly execution rhythm, and build a business that can eventually run beyond the owner.

Podcast: Profit With A Plan

• Why owner dependency lowers business value

[00:45] Is Your Business Becoming More Valuable?

Thomas Rechtien on LinkedIn

Rechtien Consult LLC

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

💰 Profit Booster® Podcast Monetization Hub

📈 Free Profit Booster® Growth Map

🎧 Never Miss a Profit-Driving Strategy

Are you pricing based on the real transformation you deliver, or are you still charging for your time? In this episode of Profit With A Plan, Marcia Riner talks with Audrey Faust, MBA, The Manifesting CFO™, about why successful business owners may still be underpricing their work, even when they are delivering powerful results.

Audrey shares why hourly pricing can quietly cap profitability, how close rates can reveal pricing problems, and why confidence plays a bigger role in your sales conversations than most business owners realize.

Podcast: Profit With A Plan

• Why hourly pricing can punish your experience

[00:00] Are you pricing for time or transformation?

Audrey Faust Consulting

Instagram/Facebook

LinkedIn

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit https://Infinite-Profit.com

💰 Profit Booster® Podcast Monetization Hub

📈 Free Profit Booster® Growth Map

🎧 Never Miss a Profit-Driving Strategy