Profit With A Plan

Email inboxes are crowded, phone calls are screened, and customers are harder to reach than ever. Meanwhile, the one notification people still pay attention to is sitting right in their pocket.

In EP346, Marcia Riner sits down with Amanda McGuckin Hager, CMO and CRO of TrueDialog, to discuss how businesses are using SMS and the new world of RCS messaging to create stronger customer engagement, improve communication, and drive measurable revenue growth.

From compliance and customer trust to interactive rich messaging experiences, Amanda explains how small businesses can start using text messaging strategically without needing a large technical team.

Host: Marcia Riner, CEO of Infinite Profit®

• Why customers respond faster to texts than email or phone calls

[00:00] Why text messaging is becoming a business growth opportunity

https://truedialog.com 

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit Infinite-Profit.tcom

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If your business is getting attention but not converting the right buyers, the issue may not be your sales team. It may be a clarity problem hiding inside your message, website, lead generation, sales process, and tech.

Marcia talks with Mark Gordon, known as the Rebel CRO, about how B2B companies can build a modern revenue machine in 120 days. Mark shares why most companies leak opportunities before the sales conversation even starts, how to simplify your message, and why your website must tell ideal buyers “this is for me” in the first three seconds.

Host: Marcia Riner, CEO of Infinite Profit®

[00:00] Why sales problems often start with clarity

[03:56] Mark’s path from mortgage growth to go-to-market strategy

[05:30] The rowboat analogy for sales and marketing alignment

[07:02] How Mark builds revenue machines in 120 days

[13:51] Why companies lose focus by chasing every customer

[17:20] Where your message must show up consistently

[20:05] How poor fit leads destroy sales and operations

[24:25] Why your homepage must work like a landing page

[28:26] The mistake of putting logos before buyer clarity

[32:42] Why websites still matter in an AI-driven market

[34:02] How buyers judge your public go-to-market presence

Mark Gordon’s Website

Connect with Mark Gordon on LinkedIn

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

💰 Profit Booster® Podcast Monetization Hub

Turn your interviews into a client-generating machine without adding more work to your plate.

Learn more at ProfitBoosterPod.com

📈 Free Profit Booster Growth Map

Find the gaps slowing down your revenue, profit, and growth.

Get yours now at ProfitBooster.biz

🎧 Never Miss a Profit-Driving Strategy

Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.

EP344 of Profit With A Plan Podcast

Released May 6, 2025

Guest: Jerry Potter: YouTube Lead Generation Strategist

Host: Marcia Riner, CEO of Infinite Profit, business growth strategist

Most business owners get YouTube wrong because they're following advice built for content creators, not entrepreneurs. The result? Burnout before seeing any lead generation results.

In this episode, Jerry Potter, YouTube lead generation strategist and creator of the YT90 system, reveals why YouTube is the most underutilized lead generation tool right now and exactly how to make it work in just 90 minutes a week. If you've been thinking YouTube is too time-consuming or requires fancy equipment, this conversation will change your mind.

- Why YouTube is promoting smaller channels more than ever before

- How ChatGPT and AI tools are driving thousands of monthly views to YouTube

- The difference between content for views versus content for leads

- How to create YouTube content in 90 minutes a week

- Why plain backgrounds and basic setups outperform high-production studios

- The 6-month commitment strategy that makes YouTube sustainable

- Common mistakes that waste your time without generating leads

[00:00] Why most business owners burn out on YouTube before seeing results

[02:13] Introduction to Jerry Potter and the YT90 system

[04:25] Three reasons why YouTube is THE opportunity right now

[05:14] How YouTube attracts bottom-of-funnel prospects ready to invest

[06:13] Why YouTube builds trust better than short-form content

[08:30] The 90-minute framework for consistent YouTube content

[12:45] Stop chasing viral content and serve your ideal client instead

[16:20] Content strategy: Answer the exact questions prospects search for

[19:55] SEO optimization without keyword stuffing

[23:40] The thumbnail myth: You don't need fancy graphics

[27:15] Equipment reality: Plain backgrounds outperform production studios

[31:30] Consistency over perfection in YouTube success

[36:19] Real examples: 600K+ subscriber channels with basic setups

[37:05] Why authenticity wins in the age of AI

[38:11] YouTube's lasting value compared to disappearing social posts

[39:24] Google + YouTube integration as your search engine partner

[40:26] Get the YT90 Roadmap and assessment

Jerry Potter

https://yt90roadmap.com

YT90 Roadmap (Free Resource)

https://yt90roadmap.com

Includes assessment to determine if YouTube will work as a lead generator for your business

Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit https://Infinite-Profit.com

Get your free Profit Booster Growth Map and discover where to bring in more qualified clients and stop profit leaks: https://profitbooster.biz

EP343 of Profit With A Plan Podcast

Released April 21, 2026

Guest: Patrick van der Burght: Founding Member of the Cialdini Institute, Licensed Trainers, and a Certified Online Influence Specialist.

Host: Marcia Riner, CEO of infinite Profit, business growth strategist

Getting people to say yes isn't about pressure or manipulation. It's about understanding how the human brain actually makes decisions. In this episode, Patrick van der Burght, business partner of Dr. Robert Cialdini and founding member of the Cialdini Institute, reveals the science-backed principles that drive trust, influence, and ethical persuasion in sales, leadership, and client conversations. If you want better results without resorting to pushy tactics, this conversation will change how you communicate.

- How the human brain really makes decisions and why most people get it wrong

- The 7 Universal Principles of Persuasion and why they work

- Why ethics matter in persuasion and how it builds stronger relationships

- Simple strategies you can use immediately in sales and leadership

- How a single headline change increased sales by 45 percent

- The difference between System 1 and System 2 thinking in decision making

[00:00] Why pressure fails and what actually gets people to say yes

[03:05] How Patrick discovered Dr. Cialdini's work and became a licensed trainer

[13:17] The two systems your brain uses to make every decision

[17:27] The 7 Universal Principles of Persuasion explained

[34:53] How changing one headline increased Bose sales by 45 percent

[36:29] Where to learn more and start practicing these principles

Patrick van der Burght

https://ethicalpersuasion.com.au

Complimentary Lessons and Tools

https://ethicalpersuasion.com.au/complimentary-podcast-audiences/

Book: How to Hear Yes More Often

https://ethicalpersuasion.com.au

Ethical Persuasion Unlocked Podcast

https://ethicalpersuasion.com.au

LinkedIn

https://www.linkedin.com/in/patrick-van-der-burght/

Profit Booster Growth Map

https://profitbooster.biz

Marcia Riner is a business growth strategist, creator of the Profit Booster strategies, and CEO of Infinite Profit. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit Infinite-Profit.com

Profit Booster Growth Map

https://profitbooster.biz

Growth should create freedom, not more chaos.

In this episode, Marcia sits down with Damon Flowers to explore why founder-led companies often hit a ceiling and what it really takes to break through it. They unpack why more hustle, more people, and even more AI tools won’t solve the underlying issue if the business lacks the right operating system.

Damon shares how operational leverage has become the true growth engine for modern businesses, helping founders move from firefighting and founder dependency to predictable execution, stronger teams, and sustainable scale.

• Why founder-led businesses hit a growth ceiling

00:00 Why growth starts creating chaos

Modern Operators

Profit Booster® Growth Map

Infinite Profit®

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

📞 Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com

💰 Profit Booster® Growth Map

🎧 Never Miss a Profit-Driving Strategy

Most business owners assume slow growth means they need more leads, more traffic, or more marketing. But what if the real profit gap starts after the client says yes?

In this episode, Marcia sits down with Bradley Rausch to unpack what really drives profit after the sale. From the first 72 hours of onboarding to referrals and earned ascension offers, this conversation reveals how to make every client relationship more valuable without increasing ad spend.

• How to tell if you truly have a lead problem

00:00 Why more leads may not be the real answer

https://bradleyrausch.com 

https://profitbooster.biz/growthmap

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit Infinite-Profit.com

💰 Profit Booster® Growth Map

🎧 Never Miss a Profit-Driving Strategy

EP340 Profit With A Plan Podcast

Released 3/24/26

Host: Marcia Riner CEO of Infinite Profit®, business growth strategist

Sometimes your business looks fine on the surface, but underneath, something isn’t working. Margins are tight, problems keep repeating, and growth feels heavier than it should.

This conversation breaks down how to recognize those signals early, uncover what’s really causing the issues, and fix the root problems before they turn into bigger setbacks.

[00:00] When your business feels off but you can’t explain why

https://dobusinessbetter.com

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit Infinite-Profit.com

💰 Profit Booster® Podcast Monetization Hub

📈 Profit Booster Growth Map

🎧 Never Miss a Profit-Driving Strategy

Released March 17, 2026

In this episode of Profit With A Plan, Marcia Riner sits down with entrepreneur, investor, and mentor Yarin Gaon to unpack a common growth mistake many business owners make: assuming that scaling means adding more. More offers, more clients, more services, and more complexity. But once a business has traction, that approach can actually reduce profitability and create operational drag.

Yarin explains why profitable growth often comes from subtraction, not addition. Instead of chasing every opportunity, business owners need to pause, evaluate what is truly producing profit, and double down on the parts of the business that create the most value.

For growth-minded business owners, this episode is a practical reminder that focus creates momentum, clarity improves decisions, and profitable growth requires strategy before tactics.

• Why the hustle mindset helps in the early stages but can hold a business back later

• The difference between growth by addition and growth by subtraction

• Why revenue alone is not the best measure for making growth decisions

• How hidden overhead and delivery costs can quietly reduce true profitability

• Why financial clarity and strategic focus are essential before scaling further

[00:10] Marcia opens with the idea that stalled growth is often a strategy issue, not an effort issue

[00:31] Introduction to the concept of growth by subtraction instead of growth by addition

[02:15] Marcia introduces Yarin Gaon and his background in entrepreneurship and investing

[03:46] Yarin explains why planning becomes a high-leverage activity as companies grow

[04:18] Discussion on why founders avoid planning and stay in hustle mode

[05:25] Yarin explains how doing more can dilute effort and create mediocrity

[07:07] Founders often try to solve strategy problems with systems and operations

[08:24] Fear of missing out causes business owners to chase hype instead of their strengths

[09:17] Why business owners need to look at decisions through a profit lens, not just a revenue lens

[10:47] Yarin breaks down growth by addition versus growth by subtraction

[12:12] Why scaling from $5M to $20M requires focus, not more complexity

[14:19] Why many small businesses expand too early in their lifecycle

[15:42] Signs a business is ready to move from trial and error to focused growth

[17:58] Yarin urges founders to pause before they scale inefficiency

[21:05] How a financial clarity canvas helps founders see where profit is really coming from

[25:29] Hidden overhead costs can dramatically change how profitable a product or service really is

[29:00] Why profitable growth depends on identifying what truly creates value

[31:05] A practical tip for pausing: tie reflection to a hiring decision, loan, or expansion move

[32:21] Yarin shares his free private equity playbook and how founders can use it

Guest Resource

https://playbook.fractional.partners

Profit Booster Growth Map

http://ProfitBooster.biz/GrowthMap

Infinite Profit

https://Infinite-Profit.com

Yarin Gaon is an entrepreneur, investor, mentor, and CEO of Fractional Partners. He launched his first business at age 14 and built it into Israel’s largest e-commerce platform for military goods before successfully exiting. After relocating to the U.S., he served as an entrepreneur in residence at a venture capital firm, helping distressed startups stabilize and grow.

Today, he works with growth-stage companies to help founders simplify complexity, improve profitability, and build stronger cash-flowing businesses using strategic frameworks inspired by private equity.

Website

https://playbook.fractional.partners

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit https://Infinite-Profit.com

Guest Resource

Yarin’s free private equity playbook walks business owners through financial clarity, strategic clarity, and operational clarity so they can make better decisions and grow more profitably.

https://playbook.fractional.partners

Profit Booster Growth Map

See the 3 moves to grow revenue and plug profit leaks fast.

https://ProfitBooster.biz/GrowthMap

🎧 Never Miss a Profit-Driving Strategy

Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite podcast platform.

EP338 Profit With A Plan podcast

Release date March 3, 2026

Guest: Paloma Goggins is a business attorney, M&A consultant, and transition coach. Ans the founder of Nocturnal Legal

Host: Marcia Riner, Business growth strategist and CEO of Infinite Profit®

If your business stopped tomorrow, could it run without you, or would everything stall? Marcia sits down with Paloma Goggins, business attorney, M&A consultant, and founder of Nocturnal Legal, to break down what actually makes a company valuable to a buyer. You’ll learn how founder dependency, missing contracts, and messy documentation quietly kill leverage, and what to do now so you have options later.

How founder dependency lowers value and turns a business into a “glorified job”

Why “certainty on paper” changes how buyers price risk

The due diligence gaps that stall deals and chip away at valuation

How contracts protect revenue now and reduce earn-outs later

A simple way to identify what only you should do, and what to offload

[00:04] The core question: can the business run without you?

https://nocturnalegal.com

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit https://Infinite-Profit.com 

🚀 Profit-Driven Resources

🎧 Never Miss a Profit-Driving Strategy

EP337 of Profit With A Plan Podcast

Guest: Rob Genovesi, brand strategist and founder of Build Strong Brands

If your marketing looks professional but still isn’t bringing in the right clients, your brand may be invisible for reasons you can’t see. Brand strategist Rob Genovesi breaks down why jargon, vague messaging, and trying to sound “bigger” push buyers into indecision. This conversation will help you get clear on who you serve, what makes you different, and how to become the name people remember when they finally decide to buy.

Why “polished” marketing can repel the clients you actually want

How fear and ego quietly sabotage clear, magnetic brand messaging

The real definition of a brand (and why it’s not your logo)

When brand strategy matters, and when you need sales first

How niching reduces buyer indecision and increases conversion

Why branding is the long game that makes marketing work faster

[00:05] Polished marketing, invisible brand: what’s really going wrong

Rob’s free digital book:

Marcia Riner is a business growth strategist, creator of the Profit Booster® strategies, and CEO of Infinite Profit®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.

As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.

Questions? Call (949) 229-2112 or visit https://InfiniteProfitConsulting.com 

💰 Profit Booster® Podcast Monetization Hub

📈 Profit Booster Growth Map

🎧 Never Miss a Profit-Driving Strategy