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EP332 Stop Posting More- Build a Visibility Strategy That Actually Converts.
š Stop Posting More: Build a Visibility Strategy That Actually Converts
EP332 of Profit With A Plan Podcast
Released January 6, 2026
Guest:Ā Tori Barker, CEO of Creative Marketing, a strategic marketing consultant, and visibility expert
Host: Marcia Riner, CEO of Infinite Profit and a Business Growth Strategist
šÆ Episode SummaryĀ
If your business isnāt growing, it might not be your offer. It might be that not enough of the right people truly see you, and even fewer remember you. In this episode, Marcia sits down with visibility strategist Tori Barker to break down what visibility actually means, why it is not a ālook at meā game, and how to build a simple structure that turns attention into real leads and clients. Youāll walk away with a clear framework you can use to get known without exhausting yourself.
š„ What Youāll Learn
Why visibility is strategy, not vanity, and why it drives growth
How to stop random posting and start building a purposeful presence
The two layers of visibility: internal alignment and external attention
Why ācookie-cutter marketing plansā miss the mark for most entrepreneurs
The 4C Visibility Framework: Clarity, Confidence, Consistency, Conversion
How to do less, stay consistent, and still create momentum that converts
ā±ļø Timestamp Highlights
[00:00] The real reason your business isnāt growing
[01:52] Profit Booster Growth Map and why it matters for 2026 planning
[04:02] How Tori shifted from corporate marketing to visibility strategy
[09:04] Visibility does not mean video, and it is not about being āloudā
[11:15] Internal vs external visibility and why alignment comes first
[14:12] The danger of false marketing promises and chasing vanity numbers
[17:46] Why your unique perspective is your competitive advantage
[21:18] Visibility that keeps the spotlight on the customer, not you
[24:00] The power of testimonials and borrowed trust for visibility
[25:07] The 4C Visibility Framework explained
[26:10] Why consistency beats doing āall the thingsā
[28:02] Conversion and the visibility flywheel that brings business to you
[31:16] Quick wins vs long plays: choosing the right strategy for your reality
[32:13] Toriās Visibility Quiz and where to find her
š Resources & Links
Tori Barker Visibility Quiz
CreativeMarketingConsulting.com
š¼ About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit BoosterĀ® strategies, and CEO of Infinite ProfitĀ®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com
š Profit-Driven Resources
Free Profit Booster Growth Map
http://profitbooster.com/growth-map
š° Profit BoosterĀ® Podcast Monetization Hub
Turn your interviews into a client-generating machine without adding more work to your plate.
https://ProfitBoosterPod.com
š§ Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.
View all episodes
By Marcia Riner - Business Growth Strategist
5
2323 ratings
š Stop Posting More: Build a Visibility Strategy That Actually Converts
EP332 of Profit With A Plan Podcast
Released January 6, 2026
Guest:Ā Tori Barker, CEO of Creative Marketing, a strategic marketing consultant, and visibility expert
Host: Marcia Riner, CEO of Infinite Profit and a Business Growth Strategist
šÆ Episode SummaryĀ
If your business isnāt growing, it might not be your offer. It might be that not enough of the right people truly see you, and even fewer remember you. In this episode, Marcia sits down with visibility strategist Tori Barker to break down what visibility actually means, why it is not a ālook at meā game, and how to build a simple structure that turns attention into real leads and clients. Youāll walk away with a clear framework you can use to get known without exhausting yourself.
š„ What Youāll Learn
Why visibility is strategy, not vanity, and why it drives growth
How to stop random posting and start building a purposeful presence
The two layers of visibility: internal alignment and external attention
Why ācookie-cutter marketing plansā miss the mark for most entrepreneurs
The 4C Visibility Framework: Clarity, Confidence, Consistency, Conversion
How to do less, stay consistent, and still create momentum that converts
ā±ļø Timestamp Highlights
[00:00] The real reason your business isnāt growing
[01:52] Profit Booster Growth Map and why it matters for 2026 planning
[04:02] How Tori shifted from corporate marketing to visibility strategy
[09:04] Visibility does not mean video, and it is not about being āloudā
[11:15] Internal vs external visibility and why alignment comes first
[14:12] The danger of false marketing promises and chasing vanity numbers
[17:46] Why your unique perspective is your competitive advantage
[21:18] Visibility that keeps the spotlight on the customer, not you
[24:00] The power of testimonials and borrowed trust for visibility
[25:07] The 4C Visibility Framework explained
[26:10] Why consistency beats doing āall the thingsā
[28:02] Conversion and the visibility flywheel that brings business to you
[31:16] Quick wins vs long plays: choosing the right strategy for your reality
[32:13] Toriās Visibility Quiz and where to find her
š Resources & Links
Tori Barker Visibility Quiz
CreativeMarketingConsulting.com
š¼ About Marcia Riner & Profit With A Plan
Marcia Riner is a business growth strategist, creator of the Profit BoosterĀ® strategies, and CEO of Infinite ProfitĀ®. She helps entrepreneurs scale smarter, increase profitability, and build businesses that are worth more, whether they plan to keep them or sell them.
As host of Profit With A Plan, Marcia shares expert interviews and actionable strategies to help business owners increase revenue, improve systems, and prepare for high-value exits. With decades of experience in finance, operations, and marketing, she delivers clear, profit-driving insights you can use right away.
Questions? Call (949) 229-2112 or visit InfiniteProfitConsulting.com
š Profit-Driven Resources
Free Profit Booster Growth Map
http://profitbooster.com/growth-map
š° Profit BoosterĀ® Podcast Monetization Hub
Turn your interviews into a client-generating machine without adding more work to your plate.
https://ProfitBoosterPod.com
š§ Never Miss a Profit-Driving Strategy
Subscribe to Profit With A Plan on Apple Podcasts, Spotify, or your favorite platform.
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