Adii Pienaar is the founder of  Conversio  and lives in Cape Town, South Africa. Prior to Conversio, Adii was the co-founder of WooThemes /  WooCommerce . Today Adii is a family man (which is why Conversio is a life- and family-first company) who enjoys running, reading and wine.

In this episode, we talk about the philosophy of leading from first principles. We explore how to act in order to