At Chipotle, efficiency isn’t about hype—it’s choreography. One person on tortillas, one on protein, one on toppings. Every fifteen seconds they shaved became margin. No clown suits. No new ads. Just better throughput.

This episode breaks down how small operational tweaks compound into massive profit. Pre-portioning rice, moving a card reader two inches, adding a “linebacker” to keep ingredients stocked—tiny moves, million-dollar math. Because real growth doesn’t always come from demand—it comes from removing friction between desire and delivery.

Today’s move: time your own peak-hour process. Find one 15-second stall this week and clear it.

💬 Drop a comment if you want the Peak State Society link — Rosha’s free weekly space for clarity, confidence, and pricing power.

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