Small Spark Theory: a marginal gains approach to new business and marketing

EP33: Listening | Catherine Allison | Master the Art


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Throughout this series we have been exploring the notion that by focusing on relationships, rather than a smash and grab for revenue, we build a more sustainable new business pipeline.







So in this episode I wanted to explore one of the most underused skills in building relationships. Listening. 







Catherine Allison, founder of Master the Art is a trained actress and new business practitioner who works with teams and individuals to help build confidence and gravitas.    







Catherine joined us back in episode three to talk more broadly about how we can hone our presentation and communication skills. In this episode we got together to talk specifically about listening – the benefits of active listening and some simple steps to make sure we are all making the most of our conversations, either with new business prospects, our existing clients, even out teams.







As always we have a giveaway for you. Listen in to find out how to win a copy of Catherine’s recommended read: Do Listen by Bobette Buster
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Small Spark Theory: a marginal gains approach to new business and marketingBy Lucy Mann

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