Samira Far, Founder and CEO of No. 2, joins Peter on this week’s episode to discuss:

- Starting a sustainable toilet paper company

- Bootstrapping one of the fastest-growing DTC brands

- The impact of pandemic on her business

- When brands should use vs avoid Amazon

- How COVID-19 will affect different ecomm categories

- The best idea in her idea graveyard

Learn more at: gono2.com

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