The Foundermental Podcast

Ep.33 Why You Can't Stop Thinking About What You're Trying to Avoid


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Ever notice how the harder you try to avoid something, the more it consumes your thoughts? I'm recording this one from the road between Budapest and Prague with my fiancée Julia, and we're diving into why your brain can't process "don't" – and what to do instead.

When you tell yourself "don't snack," "don't stress," or "stop smoking," you're accidentally programming your mind to fixate on exactly what you're trying to escape. Your subconscious doesn't hear the "don't" – it only hears the action.

I walk through how your reticular activating system acts as a filter for reality, and why most people are unknowingly training theirs to only spot problems. If your filter is set to detect what bothers you, you'll miss opportunities staring you in the face.

What you'll learn:

  • Why focusing on what you want to avoid keeps you trapped in that pattern
  • How to redirect your attention toward what you actually want (not away from what you don't)
  • The role your reticular activating system plays in what you notice – and what stays invisible
  • Why asking better questions changes what your brain allows you to see

If you're heading into the new year feeling stuck in the same cycles, this episode will help you rewire the way you think about change. It's not about willpower – it's about where you point your attention.


Ready to start directing your future and make 2026 the best year yet? Click the Link below:

https://www.skool.com/positive-regression-network-3583

Subscribe to my YouTube for more content:

https://www.youtube.com/@FoundermentalHQ

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The Foundermental PodcastBy Joel Rickard