Georg Westin, CEO, Maxify

Maxify is a Swedish venture capital firm specialising in early-stage investments and innovative product development. CEO Georg Westin himself has a clutch of successful past exits. Now, through Maxify he is seeking to champion new kinds of business and fresh economic models. By supporting innovative technologists with a mix of pre-seed or seed funding and mentoring, he is looking to support entrepreneurs who have the ‘wow’ factor but who need guidance as well as capital investment. Robin Amlôt of IBS Intelligence speaks to Georg Westin, CEO of Maxify.