“The customer is always right” is the biggest lie in business.
 One toxic, bargain-hunting client can drain your time, your margin, and your team’s sanity.

But the real damage?
 Your best clients notice.
 A-players don’t stick around when you tolerate chaos. They want standards. They want a velvet rope. If you serve everyone, you signal you’re not built for excellence.

So make it clear who doesn’t get in.

Today’s Move: Post this line publicly —
 “A quick reminder of who we don’t work with…”
 Then list the behaviors: cheap seekers, boundary-breakers, people who don’t do the work.

The moment you raise the standard, the right clients show up.

Send us a text