We’ve been conditioned to think marketing should appeal to everyone.
Make it friendly.
Make it safe.
Make it broad.

That’s exactly why most brands stay invisible.

Real marketing doesn’t try to catch everyone.
It disqualifies almost everyone.
It speaks so specifically that most people say, “Not for me,” and the right people say, “Finally. This is mine.”

This is how tribes form.
This is how loyalty is built.
This is how your message becomes unmistakable.

Your move today: add a section to your site or profile titled “Who This Is NOT For.” Tell the truth. Be precise. Repel fast so your real audience can find you faster.

Let your message filter, not fish.

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