The Aligned & Thriving Podcast

Ep35: Evergreen or Live Launching? Here’s What to Know Before You Decide


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So many women in online business get caught up in thinking “evergreen” is the holy grail of digital business. It’s sold as the dream: automated income, freedom, and flow.

But the truth? Evergreen isn’t easier - or faster - especially if you haven’t live launched first (and that’s fact not an opinion).

In this episode, Jada breaks down the differences between live launching and evergreen models, when each works best, and what too many business owners get wrong about trying to automate too early.

Also why live launching is still the most effective, data-driven, and human-centered way to grow your online offers, especially early on, and until you know what your ideal people want and need to join your offers  - whether it’s a course, membership, or program. And how they inform and fuel a successful evergreen funnel.

To be clear, this episode is not designed to convince you to do Live Launches, it’s designed to make sure you make an informed decision.

You’ll hear:

  • The real reason most evergreen funnels don’t convert the way you think they will.
  • Why skipping live launching actually slows your business growth.
  • What your first few launches are meant to teach you.
  • The mindset and structure that make live launches repeatable and scalable.
  • How to know when your offer and audience are ready for evergreen.

This is a myth-busting, clarity-giving episode that will help you make smarter decisions about your next growth stage, and stop chasing strategies that aren’t aligned with your business phase.

🎧 Listen now to Evergreen or Live Launching? Here’s What to Know Before You Decide

If you had a takeaway or ‘aha’ from this episode and want to share it with your business besties and community, screenshot and share it on Instagram, tagging me at @jada.businessmentor. I’d love to shout out your takeaways and your support!

💬 Let’s connect!
Instagram: @jada.businessmentor
Email: [email protected]

→ DM me on Instagram @jada.businessmentor or send me an email to [email protected] if you’re ready to explore launching in a more aligned, ease-filled, and higher-converting way through 1:1 Aligned Launch Coaching & Consulting<

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The Aligned & Thriving PodcastBy Jada de Goey