We spend so much time trying to make everything faster, smoother, instant. But when something feels too easy, customers assume it was easy for you. If they can’t see the work, they can’t value the work.

Airlines mastered this years ago. When you search for flights, they don’t give you the results immediately. They show a loading screen: “Searching 500 airlines.” It’s not just a delay. It’s proof of effort. And proof justifies the price.

If you deliver a service, a strategy, a design, or a transformation, find a moment to reveal the work behind the curtain. Show the process, the analysis, the hands that shape the outcome.

Speed is great. But speed without visibility is invisible. And invisible work gets undervalued.

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