If your reach has collapsed, it’s probably not your ideas.
 It’s your links.

Platforms like LinkedIn and Instagram are not neutral. Their job is to keep people inside the app so they can sell ads. The moment you post “Read more on my blog,” you’re asking users to leave. The algorithm responds by quietly burying your post.

The fix is zero-click content.

Stop treating social media like a hallway to somewhere else. Treat it like the destination. Put the entire lesson in the post. Deliver the full insight. No cliffhanger. No “link in bio.”

When people stay, the platform rewards you with reach. And reach compounds far more than a few clicks to a page no one remembers.

Give the value where the attention already is.

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