It's no secret the media has tremendous power. Very few businesses can get their ideas out to hundreds of thousands or millions of people as quickly and effectively as a media company.

And while I wouldn't say media manipulators are doing it on purpose (all the time), there are many people in media who have an opinion and want to influence decisions.

And one of the ways is headlines. This episode provides some of the tried and true tactics of media manipulators and provides ideas with which to protect yourself.