Abhinav grew up in a traditional middle-class fashion and went on to college to study engineering. Becoming a part of the institute’s entrepreneurship cell, he got exposed to the world of startups. Interacting with founders and hearing their experiences, he had realized that he ultimately wants to become a founder one day.

After graduation, he got a high-paying job at Goldman Sachs. After working for a few months in the Indian office, he went to work at the US office where he met his co-founder. The two loved discussing product ideas and study emerging market trends.

Digging further into the Indian retail market revealed its inefficiencies and presented the large opportunity at hand. Wanting to give their best shot at the problem, they both quit their job and came back to India.

Thus, Perpule was born.