The Influential Communicator

[EP.37] 1 Reason Why your Customer Success Stories Suck and how to Fix it


Listen Later

1 Reason Why your Customer Success Stories Suck and how to Fix it;


Never underestimate the power of relatability.

When it comes to storytelling, introducing a relatable main character has the ability to make your prospect feel seen, heard and understood.

And when done right, they should be able to see themselves in the pains, desires and transformation of your main character.

But there's one problem salespeople are making in their customer success stories which is crushing their ability to connect with their prospects...

In today's episode of The Influential Communicator I'm going to uncover it and teach you how to fix it.

Press play and let’s go!


WHAT WE DISCUSS:
  • [0:54] - People connect with people, not companies
  • [1:53] - How 99% of salespeople start their customer success story
  • [2:30] - The simple shift you can make for an engaging customer success story

  • VALUABLE INSIGHTS AND KEY TOPICS:
    • How to deeply connect with your prospects by sharing sales stories they can relate to
    • Why you should stop sharing case studies and start sharing stories

    • USEFUL RESOURCES:


      Subscribe to our Youtube channel: https://www.youtube.com/channel/UCBttnqRsGfNr1GTikmyAP8w

      Listen in on via Desktop: https://www.theravirajani.com/podcast


      Social Media:

      https://www.linkedin.com/in/ravirajani/

      https://www.tiktok.com/@theravirajani

      https://www.youtube.com/channel/UCBttnqRsGfNr1GTikmyAP8w


      Want to learn more about Insightly, our sponsor of this week's show?

      Head over to www.insightly.com/influential to learn more about how you can build customer relationships that last a lifetime through a CRM that aligns your teams, elevates the customer experience and drives sales growth. Your free 14-day trial awaits you!

      ...more
      View all episodesView all episodes
      Download on the App Store

      The Influential CommunicatorBy Ravi Rajani

      • 5
      • 5
      • 5
      • 5
      • 5

      5

      18 ratings