Small Spark Theory: a marginal gains approach to new business and marketing

EP37: New agency models | Emma Sexton | MYWW


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There is no doubt there has never been a better time to rethink the way that agencies deliver their services to clients.







With endless technology options, flexible workspaces, and an increasing supply of freelance talent, the barrier to entry is lower than ever for budding agency founders.







So far so good. And yet I’ve met so many founders of small, start-up agencies who are reticent to show their size or ‘virtual’ status for fear of putting off potential clients.







For this episode, I met with the multi-tasking design thinker and doer Emma Sexton, CEO of MYWW™, creator of the Inside Out Awards and co-presenter of TalkRadio’s Badass Women’s Hour.







I wanted to find out how Emma has perfected her remote-first agency without compromising on ambition. Are clients willing to try something new? Or is there still safety in size?







Tune in to find out more and be in with the chance of winning a copy of Emma’s recommended read: The Courage To Be Disliked by Ichiro Kishimi and Fumitake Koga.




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Small Spark Theory: a marginal gains approach to new business and marketingBy Lucy Mann

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