In Demand: How to Grow Your SaaS and Stay In Demand

EP39: When does it make sense to bring on a Fractional CMO?


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When does it make sense to bring on a Fractional CMO, and what should you expect from one?

In this episode, Asia and Kim dig into the ins and outs of Fractional CMOs: what they do, when to hire one, how they’re different from heads of marketing or full-time CMOs, and the biggest risks and rewards founders should know.

Asia also reflects on her current work as a Fractional CMO and shares how she approaches structure, team-building, and strategy without getting stuck in the weeds.

Got a question you'd like Asia to unpack on the podcast? Record a voicemail here.

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In Demand: How to Grow Your SaaS and Stay In DemandBy Asia Orangio & Kim Talarczyk

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