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When does it make sense to bring on a Fractional CMO, and what should you expect from one?
In this episode, Asia and Kim dig into the ins and outs of Fractional CMOs: what they do, when to hire one, how they’re different from heads of marketing or full-time CMOs, and the biggest risks and rewards founders should know.
Asia also reflects on her current work as a Fractional CMO and shares how she approaches structure, team-building, and strategy without getting stuck in the weeds.
Got a question you'd like Asia to unpack on the podcast? Record a voicemail here.
5
44 ratings
When does it make sense to bring on a Fractional CMO, and what should you expect from one?
In this episode, Asia and Kim dig into the ins and outs of Fractional CMOs: what they do, when to hire one, how they’re different from heads of marketing or full-time CMOs, and the biggest risks and rewards founders should know.
Asia also reflects on her current work as a Fractional CMO and shares how she approaches structure, team-building, and strategy without getting stuck in the weeds.
Got a question you'd like Asia to unpack on the podcast? Record a voicemail here.
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