
Sign up to save your podcasts
Or
When does it make sense to bring on a Fractional CMO, and what should you expect from one?
In this episode, Asia and Kim dig into the ins and outs of Fractional CMOs: what they do, when to hire one, how they’re different from heads of marketing or full-time CMOs, and the biggest risks and rewards founders should know.
Asia also reflects on her current work as a Fractional CMO and shares how she approaches structure, team-building, and strategy without getting stuck in the weeds.
Got a question you'd like Asia to unpack on the podcast? Record a voicemail here.
5
44 ratings
When does it make sense to bring on a Fractional CMO, and what should you expect from one?
In this episode, Asia and Kim dig into the ins and outs of Fractional CMOs: what they do, when to hire one, how they’re different from heads of marketing or full-time CMOs, and the biggest risks and rewards founders should know.
Asia also reflects on her current work as a Fractional CMO and shares how she approaches structure, team-building, and strategy without getting stuck in the weeds.
Got a question you'd like Asia to unpack on the podcast? Record a voicemail here.
696 Listeners
181 Listeners
111,785 Listeners
7,067 Listeners
1,285 Listeners
5,443 Listeners
9,941 Listeners
3 Listeners