Most founders treat their capital like a family heirloom. They protect legacy projects and underperforming departments out of a misplaced sense of "loyalty."

In reality? It’s a cognitive bias that kills growth.

To scale, you must be a mercenary. Practice Radical Resource Neutrality. A dollar has no memory. It doesn't care about your "vision" from three years ago or the "blood, sweat, and tears" you poured into a failing product. Its only job is to find the highest return.

Your business isn't a museum for your ego; it’s a vehicle for wealth. If an investment isn't performing—kill it.

Your Morning Audit: If you had the cash value of your weakest project in your hand right now, would you buy back into it? If the answer isn't a "Hell Yes," it’s a "No."

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