Selling on Amazon has really changed since I started out in 2013. Back then you could just find profitable products, list them and sales would come in.

Now the market demands more and to be successful on Amazon, you need to build a brand. The reason a brand is so important now is competition is so much stronger now whereas 4 years ago, it took much less to stand out from the competition

IMPORTANCE OF A BRAND

Business realizes the importance of how Amazon is a friend and additional sales channel and not a competitor (and hence the massive move to sellers on the Amazon channel).  A recent survey said that 72% of businesses believe that Amazon will help their sales.

Building a brand is great if you want to have longevity and build raving fans. A brand really helps your business as it allows you to:

* – Charge a premium price

* – Build a presence outside amazon

* – Easier to exit or sell the business

* – Create a complimentary sales

If you are really serious in building your Amazon business, and want to scale it to a 6 or 7 figure business, you really need to consider building a brand

HOW TO BUILD A BRAND

In building your brand you first need to consider your niche something you would like to specialize in. Focus on something that you can be an expert in or something you love doing. A great way to start is to find what you’re passionate about and confirm Amazon has a demand for it.

Choosing a product that is in your niche makes it much easier for you to be an expert in that area and it will be much easier for you when you are testing your product.

Once you have chosen a product, you will need to add your brand to it.

The easiest way to do this is go to fiverr (fiverr.com) and find somebody who can build a logo and a product packaging that is quite cheap.

Once you have a great logo and packaging made, you share this with your supplier and now you have an awesome branded product!!!

BUILD SOCIAL ASSETS

Once you have decided on your brand, you need to focus on building in your social assets. Building social assets adds credibility for your brand and an avenue to build an email list.

In terms of social media asset you need for your Amazon brand, at a minimum you need to build a Facebook page.

The good news is it’s easy to build it, add content and share it. A Facebook page also allows you to start doing lead capture, build some ads with some coupons and start building your email list.

Other social media assets are:

* – Youtube

* – Twitter

* – Website

Now that you have your awesome product and social media assets are created, you are now ready to build in your list.

OUTLINE OF THE EPISODE

* [01:20] – Importance of a Brand

* [04:19] – How to build a brand

* [07:05] – Build Social Assets

If you want some help getting started, then I would love to help out. Please reach out to me so I can organize an Amazon  Selling Strategy Session