The Influential Communicator

[EP.4] How to Communicate Premium Prices by Owning your Self Worth with Maryalice Goldsmith

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How To Communicate Premium Prices By Owning Your Self Worth


Whilst juggling family life and everything that came with it, Maryalice Goldsmith decided to embark on a journey of self-discovery and stumbled upon an idea which later became her ticket to building a highly profitable coaching business. 


As she began coaching others on how to do the same, one thing became clear…


In order to charge premium prices, you need to own your self worth! 


Fast forward to over a decade later, Maryalice is the Director of Student Success for The Speaker Lab where she helps people get booked and paid to speak. 


Join Maryalice and I as we uncover the strategies you need to break free from imposter syndrome and own your self worth, so you can communicate your premium prices with confidence. 


Whether you’re an entrepreneur or a B2B salesperson, this episode is for you! 


WHAT WE DISCUSS:


  • [00:27] - Who is Maryalice Goldsmith?
  • [01:37] - What is “self-worth”?
  • [03:17] - Maryalice’s journey of finding her self-worth.
  • [05:04] - The ‘spark’ which triggered her pursuit of building a legacy.
  • [13:36] - Closing the gap between who you are now and who you want to be.
  • [16:06] - How to unlock your true calling in life.
  • [17:47] - Advice for people who are struggling to listen to their inner voice.
  • [19:57] - How and when to listen to your gut feeling.
  • [24:57] - Using resistance as your north star.
  • [29:23] - Choosing the right guide and mentor..
  • [33:52] - How to transform your money mindset.
  • [36:33] - How to charge premium prices.
  • [41:00] - 3 ways to eliminate impostor syndrome and charge what you’re worth.
  • [46:19] - One communication mistake that most make when quoting their price.
  • [50:51] - Who Maryalice looks up to as an influential communicator.


    • VALUABLE INSIGHTS AND KEY TOPICS:


    • Stepping into your purpose.
    • What kind of influence and impact do you want to have?
    • The advantages of learning through failure.
    • Finding your true calling through silence.
    • Gaining clarity through action.
    • The dangers of “infobesity”.
    • How to use market research as a tool for pricing your products.
    • How to eliminate impostor syndrome and know your self-worth so you can charge premium prices.
    • How to craft sales copy that converts.


      • 3 WAYS TO ELIMINATE IMPOSTOR SYNDROME AND CHARGE WHAT YOU’RE WORTH:


      1. Do your market research and be strategic with your pricing.
      2. Get clarity on your ideal lifestyle. Remember, time is more important than money.
      3. Focus on delivering world class results for building confidence and let your clients do the talking.


        4. NOTABLE QUOTES:
        • [22:20] - “Sometimes you have to let things die, to bring other things to life.” - Maryalice Goldsmith


        • [28:03] - “Nothing great, comes easy.” - Maryalice Goldsmith


        USEFUL RESOURCES:


        Connect with Maryalice Goldsmith: 

        https://www.linkedin.com/in/maryalicegoldsmith/

        https://thespeakerlab.com/


        Ravi Rajani’s Podcast: https://www.theravirajani.com/podcast

        Ravi Rajani’s Website: https://www.theravirajani.com


        Social Media:

        https://www.linkedin.com/in/ravirajani/

        https://www.tiktok.com/@theravirajani

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