Jason Will talks with self-proclaimed "hyper-local sales expert", Matthew Bizzarro, and the correlation of this sales mindset and improving your business and serving your customers at a higher level. Matthew founded The Bizzarro Agency; a boutique firm focused in Uptown Manhattan. Mathew shares his insights on the power of "knowing" your market more than anyone else, injecting yourself in your local community, and creating a real business and civic impact by giving back.