I speak more than usual in this episode as Ross sparks a discussion around the value of links. Defining it has always been tricky but Ross thinks he’s figured it out with a couple of new tools on the horizon. 

Also, how has digital PR changed? Well, “Outreach is outreach” he says, “no matter who you’re pitching too.” So the industry figured out we should aim for the top players; the journalists rather than bloggers.

Want to find out how his agency creates content for link gain and then values those links? Listen to the episode.    

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