What happens when the market wants one thing, but you want to build something else?
In this episode of the In Demand Podcast, Asia and Kim unpack the emotional tension founders face when their product attracts a different kind of customer than they originally set out to serve. 
From internal conflict to organizational confusion, they explore how this misalignment can quietly stall growth and what it takes to move forward with clarity.
Got a question you'd like Asia to unpack on the podcast? <a href="https://www.speakpipe.com/indemandpodcast">Record a voicemail here.</a>
 
Links: 
<a href="https://demandmaven.io/">DemandMaven</a>
<a href="https://www.sherrywalling.com/">Dr. Sherry Walling</a>
<a href="https://a.co/d/aP8elYG">The Entrepreneur’s Guide to Keeping Your Shit Together</a> by Sherry and Rob Walling

What happens when the market wants one thing, but you want to build something else? In this episode of the In Demand Podcast, Asia and Kim unpack the emotional tension founders face when their product attracts a different kind of customer than they originally set out to serve. From internal conflict to organizational confusion, they explore how this misalignment can quietly stall growth and what it takes to move forward with clarity. Got a question you'd like Asia to unpack on the podcast? Record a voicemail here. Links: DemandMaven Dr. Sherry Walling The Entrepreneur’s Guide to Keeping Your Shit Together by Sherry and Rob Walling

What happens when the market wants one thing, but you want to build something else?
In this episode of the In Demand Podcast, Asia and Kim unpack the emotional tension founders face when their product attracts a different kind of customer than they originally set out to serve.&nbsp;
From internal conflict to organizational confusion, they explore how this misalignment can quietly stall growth and what it takes to move forward with clarity.
Got a question you'd like Asia to unpack on the podcast? <a href="https://www.speakpipe.com/indemandpodcast" rel="noopener noreferrer">Record a voicemail here.</a>
&nbsp;
Links:&nbsp;
<a href="https://demandmaven.io/" rel="noopener noreferrer">DemandMaven</a>
<a href="https://www.sherrywalling.com/" rel="noopener noreferrer">Dr. Sherry Walling</a>
<a href="https://a.co/d/aP8elYG" rel="noopener noreferrer">The Entrepreneur’s Guide to Keeping Your Shit Together</a> by Sherry and Rob Walling
&nbsp;

EP40: When your product takes you in an unexpected direction

Growing a SaaS? Yeah, that's hard. Growing a SaaS without a clue what you're doing from a marketing and growth perspective? Pretty much impossible — especially if you want to break the $1M and $10M ARR marks. Kim Talarczyk sits down with Asia Orangio to extract and unpack all the strategic insights she holds in her brain from working with hundreds of SaaS companies and interviewing thousands of their customers. Together, they break down how to diagnose and troubleshoot growth challenges across every part of a B2B SaaS business.

About your hosts:
Asia Orangio is the CEO & Founder of DemandMaven. Asia helps founders of PLG SaaS companies troubleshoot their growth across GTM, acquisition, activation, retention, and expansion and get unstuck. In early 2018, Asia founded DemandMaven — a consulting firm dedicated to helping bootstrapped and funded SaaS companies build revenue-generating growth engines. Previously, Asia served in a number of marketing roles, but most notably as head of marketing at Hull where she helped the team 10.5x in growth, and #FlipMyFunnel / Terminus as demand generation manager. Asia also served on the board of Moz before its successful acquisition in 2021.

Kim Talarczyk is the Client Services and Operations Manager at DemandMaven, where she ensures all client engagements are executed to the highest standard. With a strong background in client-facing roles and professional service firms, Kim has played a key role in scaling operations and delivering exceptional experiences for both B2C and B2B brands.

Business

Entrepreneurship

Technology

Marketing

Growing a SaaS? Yeah, that's hard. Growing a SaaS without a clue what you're doing from a marketing and growth perspective? Pretty much impossible — especially if you want to break the $1M and $10M ARR marks. Kim Talarczyk sits down with Asia Orangio to extract and unpack all the strategic insights she holds in her brain from working with hundreds of SaaS companies and interviewing thousands of their customers. Together, they break down how to diagnose and troubleshoot growth challenges across every part of a B2B SaaS business. About your hosts: Asia Orangio is the CEO & Founder of DemandMaven. Asia helps founders of PLG SaaS companies troubleshoot their growth across GTM, acquisition, activation, retention, and expansion and get unstuck. In early 2018, Asia founded DemandMaven — a consulting firm dedicated to helping bootstrapped and funded SaaS companies build revenue-generating growth engines. Previously, Asia served in a number of marketing roles, but most notably as head of marketing at Hull where she helped the team 10.5x in growth, and #FlipMyFunnel / Terminus as demand generation manager. Asia also served on the board of Moz before its successful acquisition in 2021. Kim Talarczyk is the Client Services and Operations Manager at DemandMaven, where she ensures all client engagements are executed to the highest standard. With a strong background in client-facing roles and professional service firms, Kim has played a key role in scaling operations and delivering exceptional experiences for both B2C and B2B brands.

Growing a SaaS? Yeah, that's hard. Growing a SaaS without a clue what you're doing from a marketing and growth perspective? Pretty much impossible — especially if you want to break the $1M and $10M ARR marks. Kim Talarczyk sits down with Asia Orangio to extract and unpack all the strategic insights she holds in her brain from working with hundreds of SaaS companies and interviewing thousands of their customers. Together, they break down how to diagnose and troubleshoot growth challenges across every part of a B2B SaaS business.

About your hosts:
Asia Orangio is the CEO &amp; Founder of DemandMaven. Asia helps founders of PLG SaaS companies troubleshoot their growth across GTM, acquisition, activation, retention, and expansion and get unstuck. In early 2018, Asia founded DemandMaven — a consulting firm dedicated to helping bootstrapped and funded SaaS companies build revenue-generating growth engines. Previously, Asia served in a number of marketing roles, but most notably as head of marketing at Hull where she helped the team 10.5x in growth, and #FlipMyFunnel / Terminus as demand generation manager. Asia also served on the board of Moz before its successful acquisition in 2021.

Kim Talarczyk is the Client Services and Operations Manager at DemandMaven, where she ensures all client engagements are executed to the highest standard. With a strong background in client-facing roles and professional service firms, Kim has played a key role in scaling operations and delivering exceptional experiences for both B2C and B2B brands.

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EP40: When your product takes you in an unexpected direction

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