Social media turned strategy into a spectator sport.

You’re watching competitors expand, hire, launch, post wins.
 And without realizing it, you start adjusting your decisions based on their highlight reel.

That’s the comparison coma.

You stop tracking your margins.
 You stop tracking your capacity.
 You stop tracking your actual KPIs.

You start chasing ghosts.

Strategy is personal.
 It’s built on your numbers, your runway, your team, your risk tolerance.

Copying someone else’s “big move” without knowing their backend reality is how founders burn out quietly.

Envy is not a strategy.
 Noise is not data.

Today’s Move:
Mute three competitors for 30 days.
Then watch how much faster your own decisions get when you’re not looking sideways.

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