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EP:41 - (Part 2) Frank Greef: Obsession, Founder Struggles & Starting Again from $0
This one’s raw. Candid. And packed with founder truths you don’t often hear.
Frank Greeff (co-founder of Realbase, acquired for $180M, and now building Kinso) joins Hayley to talk about what really happens after the exit - the anxiety, reinvention, and pressure to prove yourself again.
In this episode, Frank gets brutally honest about:
Why imposter syndrome hits hardest after success
How to use obsession as a weapon, not a weakness
The reality of risking everything (including $138K burn rate and $0 revenue)
Building publicly - and why attention is the new currency
Why hiring “weird, obsessed” people is the ultimate business cheat code
The truth about Gen Z, risk, failure, and starting again
It’s one of the most unfiltered conversations we’ve ever had on Top of Mind, equal parts inspiring, grounding, and “holy shit, he really said that.”
If you have a question you want answered:
🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast
📩 DM us → @topofmind.pod
💌 Email → [email protected]
🎧 Or drop a question in the Spotify Q&A box
Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: www.gambitcollective.com.au/email-link
Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone.
Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business.
Follow along on your preferred channels:
Frank Greeff on IG: https://www.instagram.com/frankgreeff_/
Frank Greeff on LinkedIn: https://www.linkedin.com/in/frankgreeff/
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
View all episodes
By Gambit CollectiveThis one’s raw. Candid. And packed with founder truths you don’t often hear.
Frank Greeff (co-founder of Realbase, acquired for $180M, and now building Kinso) joins Hayley to talk about what really happens after the exit - the anxiety, reinvention, and pressure to prove yourself again.
In this episode, Frank gets brutally honest about:
Why imposter syndrome hits hardest after success
How to use obsession as a weapon, not a weakness
The reality of risking everything (including $138K burn rate and $0 revenue)
Building publicly - and why attention is the new currency
Why hiring “weird, obsessed” people is the ultimate business cheat code
The truth about Gen Z, risk, failure, and starting again
It’s one of the most unfiltered conversations we’ve ever had on Top of Mind, equal parts inspiring, grounding, and “holy shit, he really said that.”
If you have a question you want answered:
🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast
📩 DM us → @topofmind.pod
💌 Email → [email protected]
🎧 Or drop a question in the Spotify Q&A box
Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: www.gambitcollective.com.au/email-link
Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone.
Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business.
Follow along on your preferred channels:
Frank Greeff on IG: https://www.instagram.com/frankgreeff_/
Frank Greeff on LinkedIn: https://www.linkedin.com/in/frankgreeff/
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby