If you work in marketing, live on social media, or obsess over brand and business building - this one’s for you.

In Part 2 of this two-part episode, host Hayley Westoby chats with Tahlia Kennedy, the 22-year-old Head of Content at Kinso - the viral AI startup backed by Frank and Jacques Greeff.

Tahlia didn’t follow a traditional path to land one of the most exciting content roles in the country. No resume stacking. No 10-year plan. Just showing up with consistency, creativity, and curiosity - and letting her work speak for itself.

This is a behind-the-scenes look at what it actually takes to build content that lands, a brand that sticks, and a career that doesn’t look like anyone else’s - all in real time, and all in public.

In this episode, you’ll learn: 

How Tahlia used her personal brand to land one of the most exciting content roles in Australia

What it’s really like building content inside a viral startup (and what she’s learned fast)

The marketing mindset shifts that matter in 2025’s attention economy

How she stays consistent without burning out - and what she does when motivation’s low

Why “building in public” isn’t just a trend - it’s a growth strategy

The role of AI in modern content marketing - and how to use it without sounding like everyone else

What’s actually working on socials right now - and what’s not worth your energy

The underestimated power of showing up before you’re ready

Whether you’re growing a business, launching your personal brand, or creating content for a business - this episode will give you the mindset and momentum to build something with meaning and scale.

If you have a question you want answered:

🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast

📩 DM us → @topofmind.pod

💌 Email → [email protected]

🎧 Or drop a question in the Spotify Q&A box

Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link ⁠

Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone.

Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business.

Follow along on your preferred channels:

Tahlia Kennedy on IG: https://www.instagram.com/tahlia.kennedy/ 

Tahlia Kennedy on TikTok: https://www.tiktok.com/@tahliakenneddy 

Top of Mind on IG: https://www.instagram.com/topofmind.pod/

Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod

Gambit Collective on IG: https://www.instagram.com/gambit.collective

Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/

Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective

Hayley on IG: https://www.instagram.com/hayleywestoby/

Hayley on LI: https://www.linkedin.com/in/hayleywestoby/

Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

If you work in marketing, live on social, or obsess over brand and business building - this one’s for you.

In Part 1 of this two-part episode, host Hayley Westoby chats with Tahlia Kennedy, the 22-year-old Head of Content at Kinso - the viral AI startup backed by Frank and Jacques Greeff.

Tahlia didn’t follow a traditional path to land one of the most exciting content roles in the country. No resume stacking. No 10-year plan. Just showing up with consistency, creativity, and curiosity - and letting her work speak for itself.

This is a behind-the-scenes look at what it actually takes to build content that lands, a brand that sticks, and a career that doesn’t look like anyone else’s - all in real time, and all in public.

In this episode, you’ll learn:

- How Tahlia used her personal brand to land one of the most exciting content roles in Australia

- What it’s really like building content inside a viral startup (and what she’s learned fast)

- The marketing mindset shifts that matter in 2025’s attention economy

- How she stays consistent without burning out - and what she does when motivation’s low

- Why “building in public” isn’t just a trend - it’s a growth strategy

- The role of AI in modern content marketing - and how to use it without sounding like everyone else

- What’s actually working on socials right now - and what’s not worth your energy

- The underestimated power of showing up before you’re ready

Whether you’re growing a business, launching your personal brand, or creating content for a business - this episode will give you the mindset and momentum to build something with meaning and scale.

If you have a question you want answered:

🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast

📩 DM us → @topofmind.pod

💌 Email → [email protected]

🎧 Or drop a question in the Spotify Q&A box

Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link ⁠

Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone.

Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business.

Follow along on your preferred channels:

Tahlia Kennedy on IG: https://www.instagram.com/tahlia.kennedy/ 

Tahlia Kennedy on TikTok: https://www.tiktok.com/@tahliakenneddy 

Top of Mind on IG: https://www.instagram.com/topofmind.pod/

Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod

Gambit Collective on IG: https://www.instagram.com/gambit.collective

Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/

Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective

Hayley on IG: https://www.instagram.com/hayleywestoby/

Hayley on LI: https://www.linkedin.com/in/hayleywestoby/

Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

In this episode of Top of Mind, host Hayley sits down with 13-year-old founder, creator, and education reformer Alby, an entrepreneur who’s not just questioning the system, but actively building a better one.

While most teenagers are navigating their homework and social life, Alby is running a business, building digital education tools, and calling out the outdated structures of traditional schooling - all while juggling his own school schedule. In his first ever podcast, Alby shares what it’s really like to be a young person with big ideas in a system that wasn’t designed for him. 

From the decision to build in public on social media to speaking out against Australia’s plan to ban social media for under-16s, Alby is part of a generation using creativity, content, and community to push back - and push forward.

In this episode, Alby and Hayley chat about:

Why he believes the education system is broken (and what he’d build instead)

What school isn’t teaching that running a business is

How he balances school, building business, and content creation

The surprising benefits (and challenges) of building in public

The power of community-led learning - and why Gen Z turns to TikTok before textbooks

The controversial social media age bans and why he says they’re “lazy”

How to stay consistent with content, even when it’s hard

Why Gen Z isn’t lazy - they’re just not interested in outdated paths

The advice he’d give to others who feel stuck but ready to build something of their own

His message for Australia’s Minister of Education (it’s good)

Whether you're a parent, teacher, business owner, or Gen Z-er yourself, this episode will shift how you see education, leadership, and the next generation of builders.

If you have a question you want answered:

🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast

📩 DM us → @topofmind.pod

💌 Email → [email protected]

🎧 Or drop a question in the Spotify Q&A box

Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link ⁠

Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone.

Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business.

Follow along on your preferred channels:

Alby C on IG: https://www.instagram.com/albys_journey/ 

Alby C on TikTok: https://www.tiktok.com/@albys_journey 

Discover Finkle: https://finkle.app/ 

Top of Mind on IG: https://www.instagram.com/topofmind.pod/

Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod

Gambit Collective on IG: https://www.instagram.com/gambit.collective

Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/

Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective

Hayley on IG: https://www.instagram.com/hayleywestoby/

Hayley on LI: https://www.linkedin.com/in/hayleywestoby/

Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

In this episode of Top of Mind, host Hayley sits down with 13-year-old founder, creator, and education reformer Alby, an entrepreneur who’s not just questioning the system, but actively building a better one.

While most teenagers are navigating their homework and social life, Alby is running a business, building digital education tools, and calling out the outdated structures of traditional schooling - all while juggling his own school schedule. In his first ever podcast, Alby shares what it’s really like to be a young person with big ideas in a system that wasn’t designed for him. 

From the decision to build in public on social media to speaking out against Australia’s plan to ban social media for under-16s, Alby is part of a generation using creativity, content, and community to push back - and push forward.

In this episode, Alby and Hayley chat about:

Why he believes the education system is broken (and what he’d build instead)

What school isn’t teaching that running a business is

How he balances school, building business, and content creation

The surprising benefits (and challenges) of building in public

The power of community-led learning - and why Gen Z turns to TikTok before textbooks

The controversial social media age bans and why he says they’re “lazy”

How to stay consistent with content, even when it’s hard

Why Gen Z isn’t lazy - they’re just not interested in outdated paths

The advice he’d give to others who feel stuck but ready to build something of their own

His message for Australia’s Minister of Education (it’s good)

Whether you're a parent, teacher, business owner, or Gen Z-er yourself, this episode will shift how you see education, leadership, and the next generation of builders.

If you have a question you want answered:

🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast

📩 DM us → @topofmind.pod

💌 Email → [email protected]

🎧 Or drop a question in the Spotify Q&A box

Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link ⁠

Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone.

Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business.

Follow along on your preferred channels:

Alby C on IG: https://www.instagram.com/albys_journey/ 

Alby C on TikTok: https://www.tiktok.com/@albys_journey 

Discover Finkle: https://finkle.app/ 

Top of Mind on IG: https://www.instagram.com/topofmind.pod/

Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod

Gambit Collective on IG: https://www.instagram.com/gambit.collective

Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/

Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective

Hayley on IG: https://www.instagram.com/hayleywestoby/

Hayley on LI: https://www.linkedin.com/in/hayleywestoby/

Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

“Be the designer bag - not the bargain bin.”

In this solo episode, Hayley dives into a mindset shift that will completely reframe how you think about rejection, pricing, perceived value, and your worth as a business owner or service provider. It's called The Designer Bag Theory - and once you hear it, you'll never see “no” the same way again.

Whether you’re tired of discounting yourself, frustrated by client pushback on price, or just want to confidently stand in your value - this episode is your permission slip to stop begging and start owning your positioning.

In this episode, we unpack:

The Designer Bag Theory and how to apply it to rejection in business

Why perceived value isn’t universal — and that’s okay

How to stop selling to the wrong people (and what it’s costing you)

The real reason you don’t need to explain your worth to everyone

Why rejection is actually data - and how to use it to improve your offer

A reminder that you’re not for everyone - and that’s the point

If you have a question you want answered:

🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast

📩 DM us → @topofmind.pod

💌 Email → [email protected]

🎧 Or drop a question in the Spotify Q&A box
Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link 

Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone.

Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business.

Follow along on your preferred channels:

This one’s raw. Candid. And packed with founder truths you don’t often hear.

Frank Greeff (co-founder of Realbase, acquired for $180M, and now building Kinso) joins Hayley to talk about what really happens after the exit - the anxiety, reinvention, and pressure to prove yourself again.

In this episode, Frank gets brutally honest about:

Why imposter syndrome hits hardest after success

How to use obsession as a weapon, not a weakness

The reality of risking everything (including $138K burn rate and $0 revenue)

Building publicly - and why attention is the new currency

Why hiring “weird, obsessed” people is the ultimate business cheat code

The truth about Gen Z, risk, failure, and starting again

It’s one of the most unfiltered conversations we’ve ever had on Top of Mind, equal parts inspiring, grounding, and “holy shit, he really said that.”

If you have a question you want answered:

🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast

📩 DM us → @topofmind.pod

💌 Email → [email protected]

🎧 Or drop a question in the Spotify Q&A box

Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link

⁠

Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone.

Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business.

Follow along on your preferred channels:

Frank Greeff on IG: https://www.instagram.com/frankgreeff_/ 

Frank Greeff on LinkedIn: https://www.linkedin.com/in/frankgreeff/ 

Top of Mind on IG: https://www.instagram.com/topofmind.pod/

Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod

Gambit Collective on IG: https://www.instagram.com/gambit.collective

Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/

Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective

Hayley on IG: https://www.instagram.com/hayleywestoby/

Hayley on LI: https://www.linkedin.com/in/hayleywestoby/

Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

This one’s raw. Candid. And packed with founder truths you don’t often hear.

Frank Greeff (co-founder of Realbase, acquired for $180M, and now building Kinso) joins Hayley Westoby to talk about what really happens after the exit - the anxiety, reinvention, and pressure to prove yourself again.

In this episode, Frank gets brutally honest about:

Why imposter syndrome hits hardest after success

How to use obsession as a weapon, not a weakness.

The reality of risking everything (including $138K burn rate and $0 revenue)

Building publicly - and why attention is the new currency

Why hiring “weird and obsessed” people is the ultimate business cheat code

The truth about Gen Z, risk, failure, and starting again

It’s one of the most unfiltered conversations we’ve ever had on Top of Mind, equal parts inspiring, grounding, and “holy shit, he really said that.”

If you have a question you want answered:

🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast

📩 DM us → @topofmind.pod

💌 Email → [email protected]

🎧 Or drop a question in the Spotify Q&A box

Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: www.gambitcollective.com.au/email-link 

Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone.

Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help us grow and scale your business.

Follow along on your preferred channels:

Frank Greef on IG: https://www.instagram.com/frankgreeff_/ 

Frank Greef on LinkedIn: https://www.linkedin.com/in/frankgreeff/ 

Top of Mind on IG: https://www.instagram.com/topofmind.pod/

Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod

Gambit Collective on IG: https://www.instagram.com/gambit.collective

Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/

Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective

Hayley on IG: https://www.instagram.com/hayleywestoby/

Hayley on LI: https://www.linkedin.com/in/hayleywestoby/

Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Let’s Chat is our Q&A episode where we answer (almost) any question that is top of mind for you!

In this episode we answer the following questions:

How do I balance being authentic with being strategic on social media?

What should I focus on as a startup when it comes to marketing?

How do I build a personal brand that feels true to me, but still sells?

What are some low-cost tips to develop and market my brand?

What’s the difference between confidence and arrogance when it comes to marketing yourself?

How do I stay consistent with content when life is full (especially with kids)?

GET EXCLUSIVE ACCESS TO OUR EMAILS HERE: https://www.gambitcollective.com.au/email-link

If you have a question you want answered, you can:

Leave us a voice note: speakpipe.com/TopOfMindPodcast

Send us a DM @topofmind.pod

Email us at [email protected]

Drop a question in the Spotify Q&A function

Top of Mind is an extension of our business Gambit Collective — a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone.

Don’t forget to rate, subscribe and review – it helps our podcast grow, brings in incredible guests, and helps unlock more insight to help you grow and scale your business.

Follow along on your preferred channels:

Top of Mind on IG: @topofmind.pod

Top of Mind on TikTok: @topofmind.pod

Gambit Collective on IG: @gambit.collective

Gambit Collective on LinkedIn: Gambit Collective

Gambit Collective on TikTok: @gambitcollective

Hayley on IG: @hayleywestoby

Hayley on LinkedIn: Hayley Westoby

Hayley on TikTok: @hayleywestoby

Is social media eating up hours you don’t have?

In this solo episode, I share my One Hour a Week Social Media System - a simple framework to batch a week’s worth of content in just 60 minutes. Whether you’re a café owner, photographer, tradie, or service provider, this system will save you time, reduce stress, and help you stay consistent online.

In this episode, I share my One Hour a Week Social Media System - also known as the PACE framework (Plan, Action, Captions, Execute). You’ll learn how to:

Map your content pillars so you never run out of ideas

Batch a full week of content in just 60 minutes

Repurpose one long piece into seven smaller posts

Write captions that drive action without being “salesy”

Use scheduling tools to stay consistent without burning out

Build trust and conversion through consistency, not perfection

SIGN UP TO OUR EMAILS HERE: https://www.gambitcollective.com.au/email-link

If you have a question you want answered in a future episode, you can:

Leave us a voice note: speakpipe.com/TopOfMindPodcast

Send us a DM @topofmind.pod

Email us at [email protected]

Drop a question in the Q&A or comments

Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone.

Don’t forget to rate, subscribe and review - it helps our podcast grow, brings in incredible guests, and helps unlock more insight to help you grow and scale your business.

Follow along on your preferred channels:

Top of Mind on IG: @topofmind.pod

Top of Mind on TikTok: @topofmind.pod

Gambit Collective on IG: @gambit.collective

Gambit Collective on LinkedIn: Gambit Collective

Gambit Collective on TikTok: @gambitcollective

Hayley on IG: @hayleywestoby

Hayley on LinkedIn: Hayley Westoby

Hayley on TikTok: @hayleywestoby

In this episode of Top of Mind, host Hayley sits down with content creator and stay-at-home dad Nick Bransgrove, whose backyard DIY and lawn care obsession has grown into a full-blown online community, complete with brand deals, viral videos, and a growing business.

Nick never planned to become a content creator. But a lawn full of rubble, a few time-lapse videos, and some very persuasive encouragement from his wife changed everything. Now, with over 150K followers on TikTok and 260K+ on Instagram, Nick shares how he’s built a brand by showing up, staying real, and turning everyday life into entertaining, educational content.

In this episode, Nick and Hayley chat about:

Whether you’re building your personal brand, growing a side hustle, or simply need a reminder that you don’t need a big idea to start - you just need to start - this episode is full of relatable insights and practical encouragement.

Got a question for Hayley or a topic you want covered on Top of Mind? DM her, send an email, or drop a comment.

If this episode made you smile or think differently - share it, rate it, or hit that follow button. It really helps.

Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. 

Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.

Follow along on your preferred channels: