Top of Mind

Top of Mind

By Gambit CollectiveBusinessMarketing
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Top of Mind episodes

  • Phoebe Perring: I Sent 30 Handwritten Notes to SheerLuxe on a Lime Bike & That's How Balmee Launched in the UK.

    Phoebe Perring co-founder of Balmee, launched the brand after more than a decade of building brands like Mecca, Mercedes, and L'Oreal.

    The brand launched with one product, a community, and a run of merch that helped fund the first production order.

    Less than a year in, they are expanding internationally and have been named runners-up for the F5 Grant for Women-Led Brands.

    Phoebe learned that every great brand is built around how the customer feels, not necessarily what the product does.

    She is applying that to every decision at Balmee - from refusing to schedule social content, to getting her sister-in-law on a Lime bike to drop 30 handwritten notes and packages to the SheerLuxe editorial team in London.

    This is a conversation about building with intention, staying close to your community, and doing the thing before you feel ready.

    In this episode we discuss:

    • Why she refuses to schedule social content, and why she thinks you should too
    • Her stance on dupe culture
    • Why she would never outsource her DMs: the community management argument more brands need to hear
    • The Mecca lesson she still carries: every great brand is built around how the customer feels, not what the product does
    • The SheerLuxe Lime bike story: 30 handwritten notes, a sister-in-law on a bike, and a UK market unlocked
    • How a Balmee jumper funded the initial product run
    • How confidence comes after the thing, not before it
    • What is coming next for Balmee

      • If you have a question you want answered:

      Leave us a voice note: speakpipe.com/TopOfMindPodcast

      DM us: @topofmind.pod

      Or drop a question in the Youtube or Spotify Q&A/comment box

       

      Sign up to our emails and get the ideas, events, and tools that'll keep you inspired, confident, and showing up like the brand you know you can be:

      https://www.gambitcollective.com.au/lets-chat

       

      Top of Mind is an extension of our business Gambit Collective, Australia's first pay-as-you-go agency for founders and brands ready to be known, respected and experienced.


      Don't forget to rate, subscribe, and review...


      Follow along on your preferred channels:

      Phoebe Perring on IG:  https://www.instagram.com/phoebeperring/

      Balmee on IG: https://www.instagram.com/balmeebeauty/

      Buy Balmee: https://balmeebeauty.com/

      Top of Mind on IG:  https://www.instagram.com/topofmind.pod/

      Top of Mind on TikTok:  https://www.tiktok.com/@topofmind.pod

      Gambit Collective on IG:  https://www.instagram.com/gambit.collective

      Hayley on IG:  https://www.instagram.com/hayleywestoby/

      Hayley on LinkedIn:  https://www.linkedin.com/in/hayleywestoby/

      Hayley on TikTok:  https://www.tiktok.com/@hayleywestoby

      36 min
    • I Pulled Off a Dinner for 12 Female Founders in Seven Days. This is the debrief.

      For the last 18 months, Hayley has been quietly hosting one-on-one dinners with female founders - and every single one has been an unlock. With not a sales pitch or panel insight. Just two women in a restaurant, talking honestly about what it actually takes. Those dinners became the seed of something bigger: Date Night. An intimate, curated dinner for female founders, pulled together in seven days.

      This episode is the full debrief.

      How it came about, why it happened faster than expected, what went into building the room, and what the night itself felt like. From locking in the venue in 48 hours to designing a seating plan based on personality types, to the non-alcoholic cocktail that outsold the wine - this is all the stuff you never see on social media.

      The catalyst was Grace Miller, Head of Experimentation and Failure at Steven

      Bartlett's Flight Story, who told Hayley "I'd love to come" to a dinner that didn't yet exist - and was free the following Friday. One week. twelve female founders. One exceptional space.

      In this episode Hayley covers:

      •  Why she stopped going to networking events 18 months ago - and what she did instead

      •  The one-on-one founder dinner format that became the unlock for her business

      •  How Grace Miller from Flight Story accidentally pushed Date Night to launch a year early

      •  Pulling off an event in seven days: venue, guests, branding, ticketing - from scratch

      •  Why the seating plan was the most important and most time-intensive part of the whole event

      •  The psychology of seating: how she matched founders by energy level, industry, and personality

      •  Why she doesn't drink - and the one language shift that changed every conversation about it

      •  Why the non-alcoholic cocktails outsold the wine and what that tells us about how events should be designed

      •  The conversation that happened in the room: AI, star signs, Alex Earle, being a mum in business - all of it

      •  Why women being multifaceted is a strength, not a contradiction

      •  The emotional car debrief on TikTok and what the feedback from the room has meant

      •  What's next: Sydney, Melbourne, Gold Coast, Perth, Adelaide - and how to register your interest

       

      If you are a female founder and want to join our next event – you can register your interest here:

      https://forms.gle/RUqQWm7YxGoXb9V59

       

      You can also follow Date Night on Instagram at @datenight.aus


      If you have a question about business, marketing or personal branding that you want answered:

      Leave us a voice note: speakpipe.com/TopOfMindPodcast

      DM us: @topofmind.pod

      Or drop a question in the Spotify Q&A box or in the comments!

       

      Sign up to our emails and get the ideas, exclusive event invitations, and tools that'll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat


      Top of Mind is an extension of our business Gambit Collective, Australia's first pay-as-you-go agency simplifying and humanising marketing for founders and brands ready to be known, respected and experienced.


      Don't forget to rate, subscribe, and review...


      Follow along on your preferred channels:

      Date Night on IG:  https://www.instagram.com/datenight.aus/

      Top of Mind on IG:  https://www.instagram.com/topofmind.pod/

      Top of Mind on TikTok:  https://www.tiktok.com/@topofmind.pod

      Gambit Collective on IG:  https://www.instagram.com/gambit.collective

      Hayley on IG:  https://www.instagram.com/hayleywestoby/

      Hayley on LinkedIn:  https://www.linkedin.com/in/hayleywestoby/

      Hayley on TikTok:  https://www.tiktok.com/@hayleywestoby

      29 min
    • Layla Morris: She broke every rule of a product launch - and Dr. Diamond went viral anyway!

      Layla Morris is the co-founder of Dr. Diamond: the viral jewellery cleaning pen that went from her spare bedroom to Hailey Bieber's handbag in under a year.

      But this episode is about far more than a product.

      It's about leaving a job you loved, the loneliness that comes with going it alone, trusting your gut, and what Layla's 'champagne pop' moment actually is.

      Recorded on the Gold Coast the day before Date Night: which Layla was the catalyst for: this conversation covers the real story behind Dr. Diamond, in this episode we discuss:

      - Leaving a job she loved (Head of People and Culture at HiSmile): and why she thinks it's actually harder to leave something you hate

      - How Dr. Diamond launched with no email list, no launch strategy, and no one knowing Layla was behind the brand: until one TikTok changed everything

      - The Hailey Bieber moment: walking into a restaurant, handing over a pen, and quitting her job four days later

      - Fashion Week on a Jetstar budget: the unplanned street activation that ended up in 'best brand moments at Fashion Week' roundups

      - The influencer event Layla spent months planning and cancelled three months out: and the family BBQ she did instead

      - Hiring: three red flags, three green flags (including why nerves are a green flag)

      - Why the best business decision Layla ever made was the man she married

      - The champagne pop moment that had nothing to do with sales

      Her next six months ahead, with the whole business in her carry-on: LA, the Amazon, Greece, Egypt and Kenya!


      If you have a question you want answered:

      🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast

      📩 DM us → @topofmind.pod

      💌 Email → [email protected]

      🎧 Or drop a question in the Spotify Q&A box


      Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat 


      Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced.


      Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand.


      Follow along on your preferred channels:

      Layla Morris on IG: https://www.instagram.com/layla_georgia/

      Dr Diamond on IG: https://www.instagram.com/drdiamonnd/

      Top of Mind on IG: https://www.instagram.com/topofmind.pod/

      Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod

      Gambit Collective on IG: https://www.instagram.com/gambit.collective

      Hayley on IG: https://www.instagram.com/hayleywestoby/

      Hayley on LI: https://www.linkedin.com/in/hayleywestoby/

      Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

      54 min
    • Layla Morris: How Dr Diamond ended up in Hailey Bieber's handbag, with no email list, no founder facing content and no launch plan!

      Layla Morris is the co-founder of Dr. Diamond: the viral jewellery cleaning pen that went from her spare bedroom to Hailey Bieber's handbag in under a year.

      But this episode is about far more than a product.

      It's about leaving a job you loved, the loneliness that comes with going it alone, trusting your gut, and what Layla's 'champagne pop' moment actually is.

      Recorded on the Gold Coast the day before Date Night: which Layla was the catalyst for: this conversation covers the real story behind Dr. Diamond, in this episode we discuss:

      • Leaving a job she loved (Head of People and Culture at HiSmile): and why she thinks it's actually harder to leave something you hate
      • How Dr. Diamond launched with no email list, no launch strategy, and no one knowing Layla was behind the brand: until one TikTok changed everything
      • The Hailey Bieber moment: walking into a restaurant, handing over a pen, and quitting her job four days later
      • Fashion Week on a Jetstar budget: the unplanned street activation that ended up in 'best brand moments at Fashion Week' roundups
      • The influencer event Layla spent months planning and cancelled three months out: and the family BBQ she did instead
      • Hiring: three red flags, three green flags (including why nerves are a green flag)
      • Why the best business decision Layla ever made was the man she married
      • The champagne pop moment that had nothing to do with sales
      • Her next six months ahead, with the whole business in her carry-on: LA, the Amazon, Greece, Egypt and Kenya!

        • If you have a question you want answered:

        🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast

        📩 DM us → @topofmind.pod

        💌 Email → [email protected]

        🎧 Or drop a question in the Spotify Q&A box

        Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat 

        Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced.

        Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand.


        Follow along on your preferred channels:

        Layla Morris on IG: https://www.instagram.com/layla_georgia/

        Dr Diamond on IG: https://www.instagram.com/drdiamonnd/

        Top of Mind on IG: https://www.instagram.com/topofmind.pod/

        Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod

        Gambit Collective on IG: https://www.instagram.com/gambit.collective

        Hayley on IG: https://www.instagram.com/hayleywestoby/

        Hayley on LI: https://www.linkedin.com/in/hayleywestoby/

        Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

        44 min
      • Sophie Hood: The Wellness Founder Disrupting a Billion Dollar Category With a Transparent Product!

        What does a year of actually backing yourself look like?

        When Sophie Hood first appeared on Top of Mind in July 2024, she was a Sydney founder with a hangover cure tonic and a big idea. Now she's back in Sydney briefly, away from her home in New York - pitching Qantas at board level, quietly building a second brand, and telling Hayley she doesn't really want to be the face of her own company anymore.
        In just over a year, Sophie has moved countries with no visa and no job, bootstrapped a US and UK launch from scratch, rebranded her entire product positioning, developed four new SKUs - including a clear electrolyte drink that will be the first of its kind in the category - and started building an entirely new brand in private.
        Here’s what we cover in this episode:
        - Sophie in 2024 vs Sophie now - the one mindset shift that made everything else possible
        - The Soul Tonic rebrand - why 'hangover' became a dirty word, how the product evolved into recovery and hydration, and her new cognitive performance arm
        - The clear electrolyte drink - why everything in the hydration category is bright blue, and how Sophie plans to be the first to disrupt it with something truly transparent
        - The Qantas pitch - how a single TikTok about airplane hydration turned into board-level conversations, cabin crew DMs, and an active campaign pitch
        - Moving to New York with no visa and no plan - why bootstrapping the American launch was the right call, and what she'd tell herself on day one
        - So Topical - the second brand Sophie is building in private with her business partner Francesca, launching to a community before it ever goes public
        - The wellness roundup - matcha, cold plunging, fasting, lymphatic drainage, Korean skincare, Ozempic, the 5AM club: overrated or underrated?
        If you have a question you want answered:
        🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast
        📩 DM us → @topofmind.pod
        💌 Email → [email protected]
        🎧 Or drop a question in the Spotify Q&A box
        Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat
        Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced.
        Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand.
        Follow along on your preferred channels:
        Sophie Hood on IG: https://www.instagram.com/sophiehood1/
        Sophie Hood on LinkedIn: https://www.linkedin.com/in/sophie-hood-b1b2a3115/
        Top of Mind on IG: https://www.instagram.com/topofmind.pod/
        Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
        Gambit Collective on IG: https://www.instagram.com/gambit.collective
        Hayley on IG: https://www.instagram.com/hayleywestoby/
        Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
        Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

        39 min
      • Sophie Hood: Launching in the US, Pitching to Qantas & Launching A Secret Second brand - all in 12 months

        (Part 1)

        What does a year of actually backing yourself look like?

        When Sophie Hood first appeared on Top of Mind in July 2024, she was a Sydney founder with a hangover cure tonic and a big idea. Now she's back in Sydney briefly, away from her home in New York - pitching Qantas at board level, quietly building a second brand, and telling Hayley she doesn't really want to be the face of her own company anymore.

        She’s the same guest. But a completely different person.

        In just over a year, Sophie has moved countries with no visa and no job, bootstrapped a US and UK launch from scratch, rebranded her entire product positioning, developed four new SKUs - including a clear electrolyte drink that will be the first of its kind in the category - and started building an entirely new brand in private.

        Here’s what we cover in this episode:

        • Sophie in 2024 vs Sophie now - the one mindset shift that made everything else possible

        • The Soul Tonic rebrand - why 'hangover' became a dirty word, how the product evolved into recovery and hydration, and her new cognitive performance arm

        • The clear electrolyte drink - why everything in the hydration category is bright blue, and how Sophie plans to be the first to disrupt it with something truly transparent

        • The Qantas pitch - how a single TikTok about airplane hydration turned into board-level conversations, cabin crew DMs, and an active campaign pitch

        • Moving to New York with no visa and no plan - why bootstrapping the American launch was the right call, and what she'd tell herself on day one

        • So Topical - the second brand Sophie is building in private with her business partner Francesca, launching to a community before it ever goes public

        • The wellness roundup - matcha, cold plunging, fasting, lymphatic drainage, Korean skincare, Ozempic, the 5AM club: overrated or underrated?

          • If you have a question you want answered:

          🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast

          📩 DM us → @topofmind.pod

          💌 Email → [email protected]

          🎧 Or drop a question in the Spotify Q&A box


          Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat 


          Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced.


          Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand.


          Follow along on your preferred channels:

          Sophie Hood on IG: https://www.instagram.com/sophiehood1/

          Sophie Hood on LinkedIn: https://www.linkedin.com/in/sophie-hood-b1b2a3115/ 

          Top of Mind on IG: https://www.instagram.com/topofmind.pod/

          Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod

          Gambit Collective on IG: https://www.instagram.com/gambit.collective

          Hayley on IG: https://www.instagram.com/hayleywestoby/

          Hayley on LI: https://www.linkedin.com/in/hayleywestoby/

          Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

          40 min
        • Ali Beeck: Sold Out in Three Months, Restocked, and Chasing $10M - The Unfiltered Balmee Story

          If you apply lip balm daily, there's a high chance you're consuming up to 2 tubes of lip balm a year!

          This one insight stopped Ali Beeck and her co-founder in their tracks. And instead of ignoring it, they built a brand around it. 

          Balmee is an Australian lip balm made with your microbiome in mind - and in less than a year, it's had the kind of run most founders dream about - they sold out in three months, and had Kayla Itsines share it to her 15 million followers on Instagram. 

          But this episode isn't just about the highlight reel. 

          It's what launching a product in a saturated market actually looks like, including the manufacturing nightmares, the sell-out story nobody fully tells, and the full-time job Ali was still working the whole way through.

          Here’s what we cover in this episode: 

          • Why launching with one hero product beats a full range every time

          • Manufacturing f*ckboys, and what no one tells you about making a physical product

          • How to stay visible when you're completely sold out

          • The $10 million audacity of setting a goal that big, and saying it publicly

            • If you have a question you want answered:

            🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast

            📩 DM us → @topofmind.pod

            💌 Email → [email protected]

            🎧 Or drop a question in the Spotify Q&A box

            Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat 

            Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced.

            Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand.

            Follow along on your preferred channels:

            Balmee on IG: https://www.instagram.com/balmeebeauty/ 

            Ali Beeck on IG: https://www.instagram.com/alibeeck/ 

            Ali Beeck on TikTok: https://www.tiktok.com/@alibeeck 

            Ali Beeck on LinkedIn: https://www.linkedin.com/in/alibeeck/ 

            Top of Mind on IG: https://www.instagram.com/topofmind.pod/

            Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod

            Gambit Collective on IG: https://www.instagram.com/gambit.collective

            Hayley on IG: https://www.instagram.com/hayleywestoby/

            Hayley on LI: https://www.linkedin.com/in/hayleywestoby/

            Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

            37 min
          • Ali Beeck: Building Balmee, the $10 million Australian Lip Balm Brand

            If you apply lip balm daily, there's a high chance you're consuming up to 2 tubes of lip balm a year!

            This one insight stopped Ali Beeck and her co-founder in their tracks. And instead of ignoring it, they built a brand around it. 

            Balmee is an Australian lip balm made with your microbiome in mind - and in less than a year, it's had the kind of run most founders dream about - they sold out in three months, and had Kayla Itsines share it to her 15 million followers on Instagram. 

            But this episode isn't just about the highlight reel. 

            It's what launching a product in a saturated market actually looks like, including the manufacturing nightmares, the sell-out story nobody fully tells, and the full-time job Ali was still working the whole way through.

            Here’s what we cover in this episode: 

            • Why launching with one hero product beats a full range every time

            • Manufacturing f*ckboys, and what no one tells you about making a physical product

            • How to stay visible when you're completely sold out

            • The $10 million audacity of setting a goal that big, and saying it publicly

              • If you have a question you want answered:

              🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast

              📩 DM us → @topofmind.pod

              💌 Email → [email protected]

              🎧 Or drop a question in the Spotify Q&A box

              Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat 

              Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced.

              Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand.


              Follow along on your preferred channels:

              Balmee on IG: https://www.instagram.com/balmeebeauty/ 

              Ali Beeck on IG: https://www.instagram.com/alibeeck/ 

              Ali Beeck on TikTok: https://www.tiktok.com/@alibeeck 

              Ali Beeck on LinkedIn: https://www.linkedin.com/in/alibeeck/ 

              Top of Mind on IG: https://www.instagram.com/topofmind.pod/

              Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod

              Gambit Collective on IG: https://www.instagram.com/gambit.collective

              Hayley on IG: https://www.instagram.com/hayleywestoby/

              Hayley on LI: https://www.linkedin.com/in/hayleywestoby/

              Hayley on TikTok: https://www.tiktok.com/@hayleywestoby


              42 min
            • Grace Miller: Why Founders Who Fear Personal Brands Are Already Losing

              What does it actually take to build a culture where failure is a strategy? 

              Grace Miller is Head of Experimentation and Failure at Flight Story, the studio behind Stephen Bartlett and the world's second-biggest podcast. She's spent years at the intersection of bold creative risk and measurable growth - and she's here to share exactly what that's taught her.

              In this episode, Hayley and Grace get into the real mechanics of failing well: why founders are already the biggest risk-takers in the room, why "building in public" is mostly performative, and why playing it safe might actually be the most dangerous move your business can make.

              If you've ever wondered what it looks like inside one of the world's top podcast studios - and what working with Stephen Bartlett is actually like off-camera - this one's for you.


              Here’s what we cover in this episode:

              • The three types of failure (basic, complex, and intelligent) - and how to tell which one you're in

              • Flight Story's experiment framework - and how to run one experiment a week as a solo founder with no team

              • Why safe is the new risky - what happens to your business when a competitor is testing and you're not

              • The employee personal brand debate - why founders who fear their team building a profile are already losing

              • Paid media red flags - what to ask any agency before you sign, and why a high ROAS guarantee is a reason to run

              • Stephen Bartlett, unfiltered - what Grace learned about her own value from working at the top, and the truth about what he's actually like

                If you have a question you want answered:

                🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast

                📩 DM us → @topofmind.pod

                💌 Email → [email protected]

                🎧 Or drop a question in the Spotify Q&A box


                Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: https://www.gambitcollective.com.au/lets-chat 


                Top of Mind is an extension of our business Gambit Collective - Australia’s first pay-as-you-go agency for founders and brands ready to be known, respected and experienced.


                Don’t forget to rate, subscribe, and review – it helps the podcast grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your brand.


                Follow along on your preferred channels:

                Grace Miller on IG: https://www.instagram.com/graceexperiments 

                Grace Miller on LinkedIn: https://www.linkedin.com/in/grace-miller-linked-in/ 

                Top of Mind on IG: https://www.instagram.com/topofmind.pod/

                Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod

                Gambit Collective on IG: https://www.instagram.com/gambit.collective

                Hayley on IG: https://www.instagram.com/hayleywestoby/

                Hayley on LI: https://www.linkedin.com/in/hayleywestoby/

                Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

                47 min
              • Grace Miller: F1, Personal Brand, and One Thing She's Never Shared Before!

                What does it actually take to build a culture where failure is a strategy? 

                Grace Miller is Head of Experimentation and Failure at Flight Story, the studio behind Stephen Bartlett and the world's second-biggest podcast. She's spent years at the intersection of bold creative risk and measurable growth - and she's here to share exactly what that's taught her.

                In this episode, Hayley and Grace get into the real mechanics of failing well: why founders are already the biggest risk-takers in the room, why "building in public" is mostly performative, and why playing it safe might actually be the most dangerous move your business can make.

                If you've ever wondered what it looks like inside one of the world's top podcast studios - and what working with Stephen Bartlett is actually like off-camera - this one's for you.

                Here’s what we cover in this episode:

                • The three types of failure (basic, complex, and intelligent) - and how to tell which one you're in

                • Flight Story's experiment framework - and how to run one experiment a week as a solo founder with no team

                • Why safe is the new risky - what happens to your business when a competitor is testing and you're not

                • The employee personal brand debate - why founders who fear their team building a profile are already losing

                • Paid media red flags - what to ask any agency before you sign, and why a high ROAS guarantee is a reason to run

                • Stephen Bartlett, unfiltered - what Grace learned about her own value from working at the top, and the truth about what he's actually like

                  If you have a question you want answered:

                  🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast

                  📩 DM us → @topofmind.pod

                  💌 Email → [email protected]

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                  37 min

                About Top of Mind

                From the publisher's feed

                In today's attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free.