In this episode of Top of Mind, host Hayley sits down with content creator and stay-at-home dad Nick Bransgrove, whose backyard DIY and lawn care obsession has grown into a full-blown online community, complete with brand deals, viral videos, and a growing business.
Nick never planned to become a content creator. But a lawn full of rubble, a few time-lapse videos, and some very persuasive encouragement from his wife changed everything. Now, with over 150K followers on TikTok and 260K+ on Instagram, Nick shares how he’s built a brand by showing up, staying real, and turning everyday life into entertaining, educational content.
In this episode, Nick and Hayley chat about:
How a dead patch of grass started a social media career
The “don’t go three days without posting” rule that changed everything
Dealing with negative comments (and using them to boost the algorithm)
Why you don’t need fancy gear to make great content
Turning a niche hobby into a revenue stream - and why it still feels like a hobby
The power of “done is better than perfect” when it comes to creating content
Lessons from his first brand deal - and why some are worth saying no to
The unexpected joys (and occasional weirdness) of being a stay-at-home dadWhether you’re building your personal brand, growing a side hustle, or simply need a reminder that you don’t need a big idea to start - you just need to start - this episode is full of relatable insights and practical encouragement.
Got a question for Hayley or a topic you want covered on Top of Mind? DM her, send an email, or drop a comment.
If this episode made you smile or think differently - share it, rate it, or hit that follow button. It really helps.
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Nick Bransgrove on IG: https://www.instagram.com/lawnsingoodnick
Nick Bransgrove on TikTok: https://www.tiktok.com/@lawnsingoodnick
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby