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Top of Mind episodes
- EP:22 (Part 2) - Taz + Alessia: Going Live, Staying Real: How Team Tanda Turns Livestreams into Marketing Magic
PART 2
What happens when a Tinder swipe sparks not just romance but the start of one of the most vibrant, accessible, and successful online communities? Meet Taz + Alessia, the powerhouse duo behind Team Tanda, who are rewriting the rules of authenticity and engagement in the digital age.
In this episode, Taz and Alessia pull back the curtain on their meteoric rise to over 951,000 TikTok followers. They reveal how they transitioned from everyday careers to full-time creators, mastered the balance between their individual personal brands and their identity as a couple, and even share their backup plan if they ever split up!
From the birth of Team Tanda to the secrets behind building an inclusive, safe, and authentic community, these two share the strategies that turned them into TikTok sensations, that gained them the title of 2024’s TikTok Live Creators of the Year.
They also dish the highs and lows of live streaming, what brands like Red Bull, Tinder, and MINI taught them about collaboration, and the common mistakes brands make when working with creators.
If you’re a creator chasing your big break, a brand eager to crack the creator code, or just someone who loves a story about making magic online, this episode is your golden ticket.
Plug in, tune out the world, and prepare to laugh, learn, and be inspired by the unstoppable force that is Team Tanda!
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Taz + Alessia on IG: https://www.instagram.com/tazandalessia/
Taz + Alessia on TikTok: https://www.tiktok.com/@tazandalessia
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
47 min - EP:21 - From Tinder to TikTok Royalty: How Taz + Alessia Turned Swipes into Marketing Gold
What happens when a Tinder swipe sparks not just romance but the start of one of the most vibrant, accessible, and successful online communities? Meet Taz + Alessia, the powerhouse duo behind Team Tanda, who are rewriting the rules of authenticity and engagement in the digital age.
In this episode, Taz and Alessia pull back the curtain on their meteoric rise to over 951,000 TikTok followers. They reveal how they transitioned from everyday careers to full-time creators, mastered the balance between their individual personal brands and their identity as a couple, and even share their backup plan if they ever split up!
From the birth of Team Tanda to the secrets behind building an inclusive, safe, and authentic community, these two share the strategies that turned them into TikTok sensations, that gained them the title of 2024’s TikTok Live Creators of the Year.
They also dish the highs and lows of live streaming, what brands like Red Bull, Tinder, and MINI taught them about collaboration, and the common mistakes brands make when working with creators.
If you’re a creator chasing your big break, a brand eager to crack the creator code, or just someone who loves a story about making magic online, this episode is your golden ticket.
Plug in, tune out the world, and prepare to laugh, learn, and be inspired by the unstoppable force that is Team Tanda!
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Taz + Alessia on IG: https://www.instagram.com/tazandalessia/
Taz + Alessia on TikTok: https://www.tiktok.com/@tazandalessia
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
35 min - EP:20 - 5 psychological theories that will help you grow your business!
Ever wondered what subtle psychological forces are driving your customers’ decisions?
Do you know how to leverage human behavior to drive your brand’s growth?
Today is a solo episode with Hayley Westoby, founder of Gambit Collective and host of Top of Mind Podcast. In this episode, Hayley talks about one of her passions “Consumer Psychology” and talks through five psychological theories that can change the way you market your business or brand.
The 5 psychological theories Hayley discusses in this episode are:
- Decoy Effect
- Priming
- The Endowment Effect
- The Paradox of Choice
- Anchoring Bias
After listening to this episode, you must ask yourself, how much can your business benefit from understanding the science behind consumer choices?
This is an episode that Hayley is especially passionate about, but she wants to know if you enjoyed this episode and want to hear more about consumer psychology.
If you have a question or comment about this episode you can:
- Leave us a voice note https://www.speakpipe.com/TopOfMindPodcast
- Send us a DM @topofmind.pod
- Send us an email [email protected]
- If you listen on Spotify leave a question in the Q&A function
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
21 min - EP:19 (Part 2) - Nala founders Chloe + Phil on building a strong brand in a beige underwear market.
Permanently banned on TikTok, G-Strings on cars and a Boob in the Yarra River - Nala founders Chloe + Phil de Winter share how they have built a strong brand and brand personality in a beige underwear market.
If you don’t stand for something you will fall for anything, this is the epitome of the Nala brand. In this episode Chloe and Phil dive into their brand non non-negotiables when it came to building the Nala brand and why they focused on the brand from the very inception of the product.
Chloe and Phil talk about their relationship with risk, and how, since launching their sexy, eco friendly, affordable and inclusive underwear, they have been able to build a community of raving fans.
As two co-founders with vastly different backgrounds, Chloe and Phil talk about the dynamic of a couple running a business together and why it was important for them to ensure their business was actually inclusive, diverse and sustainable, not just a box ticking exercise as a brand.
The best thing….get 15% off their new range “Better than Cotton” using BETTERTHANCOTTON15 when you check out at https://wearnala.com/ (valid until August 15)
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Shop Nala: https://wearnala.com/
Nala on IG: https://www.instagram.com/wear_nala/
Nala on TikTok: https://www.tiktok.com/@wear_nala
Chloe on IG: https://www.instagram.com/gochlo_pilates/
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
33 min - EP:18 (Part 1) - Nala founders Chloe + Phil on building a strong brand in a beige underwear market.
Permanently banned on TikTok, G-Strings on cars and a Boob in the Yarra River - Nala founders Chloe + Phil de Winter share how they have built a strong brand and brand personality in a beige underwear market.
If you don’t stand for something you will fall for anything, this is the epitome of the Nala brand. In this episode Chloe and Phil dive into their brand non non-negotiables when it came to building the Nala brand and why they focused on the brand from the very inception of the product.
Chloe and Phil talk about their relationship with risk, and how, since launching their sexy, eco friendly, affordable and inclusive underwear, they have been able to build a community of raving fans.
As two co-founders with vastly different backgrounds, Chloe and Phil talk about the dynamic of a couple running a business together and why it was important for them to ensure their business was actually inclusive, diverse and sustainable, not just a box ticking exercise as a brand.
The best thing….get 15% off their new range “Better than Cotton” using BETTERTHANCOTTON15 when you check out at https://wearnala.com/ (valid until August 15)
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Shop Nala: https://wearnala.com/
Nala on IG: https://www.instagram.com/wear_nala/
Nala on TikTok: https://www.tiktok.com/@wear_nala
Chloe on IG: https://www.instagram.com/gochlo_pilates/
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
34 min - EP:17 - Branding + design: What creatives really think about Canva, with Jessica Hocking.
We dive into the world of branding and design with one of Gambit Collectives' talented designers Jessica Hocking (who was responsible for the Gambit brand).
Jess shares the secret to creating an impactful brand and answers some of the most googled questions about branding and design. We also talk about the mistakes people and brands commonly make with branding.
Whether you're a seasoned designer, just starting out, perhaps you work in a brand, or are just starting your own - in this episode Jessica shares her invaluable insights on the essentials of creating a strong brand identity.
Jess shares three pieces of advice for someone looking at starting a brand from a design point of view, and we also explore the controversial topic of Canva - its pros, cons, and what professional creatives really think about this popular design tool.
Tune in for expert advice, practical tips, and an engaging discussion that will inspire and inform your next design project.
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Connect with Jess Hocking on LinkedIn: https://www.linkedin.com/in/jesshocking/
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
53 min - EP:16 - (PART 2) Sophie Hood, business founder and winner of Gordon Ramsay’s Food Stars, on why your personal brand is essential, and her experience with tall poppy syndrome.
Sophie Hood was recently crowned Australia's first ever Food Star, which secured her $250k and 1 year mentorship from Boost Juice founder, Janine Allis. Sophie talks about what marketing tactics really worked for her when she launched her business Seoul Tonic, and how she stays ahead of the latest trends with the ever evolving beauty, health, wellness and beverage categories.
Sophie launched her business in 2022 after discovering the benefits of Korean pears and oriental raisins in stopping hangovers. She talks about her biggest challenges to date and explains how she has built and scaled her business, and what she would do differently if she was to go back and do it all again.
Sophie, prior to Seoul Tonic, worked at big consulting firms, as well as Red Bull, she shares what she learnt from these businesses as well as diving into her founder journey and experience with tall poppy syndrome in Australia.
We discuss 3 thing every product based business should be doing, Sophie shares her predictions for the beverage/health/beauty space, and outlines her plans for
the future of Seoul Tonic.
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Sophie on IG: https://www.instagram.com/sophiehood1/
Sophie on LinkedIn: https://www.linkedin.com/in/sophie-hood-b1b2a3115/
Sophie on TikTok: https://www.tiktok.com/@sophiehoodd
Seoul Tonic IG: https://www.instagram.com/seoul_tonic/
Shop Seoul Tonic here: https://seoultonic.com.au/
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
36 min - EP:15 - (PART 1) Sophie Hood, business founder and winner of Gordon Ramsay’s Food Stars, on why your personal brand is essential, and her experience with tall poppy syndrome.
Sophie Hood was recently crowned Australia's first ever Food Star, which secured her $250k and 1 year mentorship from Boost Juice founder, Janine Allis. Sophie talks about what marketing tactics really worked for her when she launched her business Seoul Tonic, and how she stays ahead of the latest trends with the ever evolving beauty, health, wellness and beverage categories.
Sophie launched her business in 2022 after discovering the benefits of Korean pears and oriental raisins in stopping hangovers. She talks about her biggest challenges to date and explains how she has built and scaled her business, and what she would do differently if she was to go back and do it all again.
Sophie, prior to Seoul Tonic, worked at big consulting firms, as well as Red Bull, she shares what she learnt from these businesses as well as diving into her founder journey and experience with tall poppy syndrome in Australia.
We discuss 3 thing every product based business should be doing, Sophie shares her predictions for the beverage/health/beauty space, and outlines her plans for
the future of Seoul Tonic.
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Sophie on IG: https://www.instagram.com/sophiehood1/
Sophie on LinkedIn: https://www.linkedin.com/in/sophie-hood-b1b2a3115/
Sophie on TikTok: https://www.tiktok.com/@sophiehoodd
Seoul Tonic IG: https://www.instagram.com/seoul_tonic/
Shop Seoul Tonic here: https://seoultonic.com.au/
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
35 min - EP:14 - Let’s Chat: Mastering content creation for your business and where to start when it comes to marketing you or your business.
Let's chat is our Q&A episode where we answer (almost) any question that is top of mind for you!
In this episode we answer the following questions:
- How do you find the time to create content or share content - it is always low on my priority list.
- I am thinking about taking out a loan to get this website off the ground - do you think websites are crucial for business success?
- What type of clients do you normally work with?
- I am looking to start a business, where do I start with marketing it?
- I don't want to feature on my socials, what do I do?
If you have a question you can:
- Leave us a voice note https://www.speakpipe.com/TopOfMindPodcast
- Send us a DM @topofmind.pod
- Send us an email [email protected]
- If you listen on Spotify leave a question in the Q&A function
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
Laura on LI: https://www.linkedin.com/in/laurahodges100/
Laura on TikTok: https://www.tiktok.com/@laura.hodges
29 min - EP:13 - Lauren Meisner, unlocking GenZ - how we can communicate and work with this misunderstood generation.
By 2025 GenZ will account for over 27% of the workforce.
There is a lot of conversation about GenZ: there are words like lazy, flippant, instant gratification and constant change seekers being thrown around and there is a lot of negative rhetoric in the media about GenZ in the workplace. Lauren Meisner, a GenZ and Internet Culture expert explains how workplaces can embrace GenZ employees, outlines what responsibilities employers have, and explains why GenZ have an increased demand for transparency.
Lauren talks about misinformation on the internet, and answers the tough questions around cancel culture and if someone can truly be canceled forever.
Lauren shares her thoughts on the decline of media literacy in the emerging generations and dives into the discussion around whether there should be stricter regulations on online anonymity to prevent cyberbullying and harassment, or if anonymity is essential for free expression?
As a GenZ and Internet Culture expert, Lauren breaks down which brands are communicating to Gen Z correctly and which ones aren’t? As well as explaining that Gen Z’s simply don’t buy into aspirational influencer culture with the same excitement that Millennials once did and what this means for influencer marketing.
Lauren touches on her own podcasting journey, and why she isn’t publishing content on Meta instead leaning on platforms like TikTok to publish her full podcast episodes. She also draws a line on what’s in and what’s out when it comes to things like; ‘slay’, working remotely, emojis, snapchat, and many other things which are being hotly debated among generations.
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Lauren on IG: https://www.instagram.com/laurenmeisner_/
Lauren on LinkedIn: https://www.linkedin.com/in/laurenmeisner/
Infinite Scroll Podcast on Spotify: https://open.spotify.com/show/18cqrQI7gMiVfxIMRAeULF?si=4da3370ca70d469e
Centennial World: https://centennialworld.com/
Centennial World on TikTok: https://www.tiktok.com/@centennialworld
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
1 hr 17 min
About Top of Mind
From the publisher's feed
In today's attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free.
Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche.
When you need to buy a phone, what brand do think of? When you need to look something up online, where do you go? When you want to get a coffee with a friend, what’s the first place you recommend?
When people think of you first, they’re more likely to purchase your products, service or business.
This podcast is an extension of my business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Follow along on your preferred channels:
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby