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Top of Mind episodes
- EP:02 - Podcast masterclass with Kyle Traynor and why social media is a load of sh*t!
The number of people who listen to podcasts has increased by over 40 million in the last year globally, and Australians are downloading over 1 billion podcasts, up 26% for the year. Kyle Traynor has a podcast that is in the top 1% of podcasts worldwide.
In this episode Kyle breaks down why building a brand and creating a podcast is something every brand will be doing in the next 5 years, as well as sharing the secret recipe for creating a successful podcast?
Kyle also discusses with Hayley why podcasts are the gold standard for community building, why 99% of podcasts don’t make it past episode 20, and shares some incredible advice for brands and individuals looking to create their own podcast.
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Kyle on IG: https://www.instagram.com/kylertraynor/
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
1 hr 22 min - EP:01 - Introducing Top of Mind, why is staying top of mind important?
In today's attention economy, it is no longer about being the best, it is about being the best known. When people think of you first, they’re more likely to purchase your products, service or business.
This episode introduces Top of Mind, your go-to podcast helping you stay top-of-mind as a business brand or individual, for free.
This podcast is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
This 10 minute introduction episode outlines what you can expect from the podcast series, and explains the importance and three reasons why staying top of mind is important.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to get better guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
11 min
About Top of Mind
From the publisher's feed
In today's attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free.
Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche.
When you need to buy a phone, what brand do think of? When you need to look something up online, where do you go? When you want to get a coffee with a friend, what’s the first place you recommend?
When people think of you first, they’re more likely to purchase your products, service or business.
This podcast is an extension of my business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Follow along on your preferred channels:
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby