Top of Mind

“Be the designer bag - not the bargain bin.”

In this solo episode, Hayley dives into a mindset shift that will completely reframe how you think about rejection, pricing, perceived value, and your worth as a business owner or service provider. It's called The Designer Bag Theory - and once you hear it, you'll never see “no” the same way again.

Whether you’re tired of discounting yourself, frustrated by client pushback on price, or just want to confidently stand in your value - this episode is your permission slip to stop begging and start owning your positioning.

In this episode, we unpack:

The Designer Bag Theory and how to apply it to rejection in business

Why perceived value isn’t universal — and that’s okay

How to stop selling to the wrong people (and what it’s costing you)

The real reason you don’t need to explain your worth to everyone

Why rejection is actually data - and how to use it to improve your offer

A reminder that you’re not for everyone - and that’s the point

If you have a question you want answered:

🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast

📩 DM us → @topofmind.pod

💌 Email → [email protected]

🎧 Or drop a question in the Spotify Q&A box
Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link 

Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone.

Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business.

Follow along on your preferred channels:

This one’s raw. Candid. And packed with founder truths you don’t often hear.

Frank Greeff (co-founder of Realbase, acquired for $180M, and now building Kinso) joins Hayley to talk about what really happens after the exit - the anxiety, reinvention, and pressure to prove yourself again.

In this episode, Frank gets brutally honest about:

Why imposter syndrome hits hardest after success

How to use obsession as a weapon, not a weakness

The reality of risking everything (including $138K burn rate and $0 revenue)

Building publicly - and why attention is the new currency

Why hiring “weird, obsessed” people is the ultimate business cheat code

The truth about Gen Z, risk, failure, and starting again

It’s one of the most unfiltered conversations we’ve ever had on Top of Mind, equal parts inspiring, grounding, and “holy shit, he really said that.”

If you have a question you want answered:

🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast

📩 DM us → @topofmind.pod

💌 Email → [email protected]

🎧 Or drop a question in the Spotify Q&A box

Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: ⁠www.gambitcollective.com.au/email-link

⁠

Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone.

Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help you grow and scale your business.

Follow along on your preferred channels:

Frank Greeff on IG: https://www.instagram.com/frankgreeff_/ 

Frank Greeff on LinkedIn: https://www.linkedin.com/in/frankgreeff/ 

Top of Mind on IG: https://www.instagram.com/topofmind.pod/

Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod

Gambit Collective on IG: https://www.instagram.com/gambit.collective

Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/

Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective

Hayley on IG: https://www.instagram.com/hayleywestoby/

Hayley on LI: https://www.linkedin.com/in/hayleywestoby/

Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

This one’s raw. Candid. And packed with founder truths you don’t often hear.

Frank Greeff (co-founder of Realbase, acquired for $180M, and now building Kinso) joins Hayley Westoby to talk about what really happens after the exit - the anxiety, reinvention, and pressure to prove yourself again.

In this episode, Frank gets brutally honest about:

Why imposter syndrome hits hardest after success

How to use obsession as a weapon, not a weakness.

The reality of risking everything (including $138K burn rate and $0 revenue)

Building publicly - and why attention is the new currency

Why hiring “weird and obsessed” people is the ultimate business cheat code

The truth about Gen Z, risk, failure, and starting again

It’s one of the most unfiltered conversations we’ve ever had on Top of Mind, equal parts inspiring, grounding, and “holy shit, he really said that.”

If you have a question you want answered:

🎙️ Leave us a voice note → speakpipe.com/TopOfMindPodcast

📩 DM us → @topofmind.pod

💌 Email → [email protected]

🎧 Or drop a question in the Spotify Q&A box

Sign up to our emails and get the ideas, events, and tools that’ll keep you inspired, confident, and showing up like the brand you know you can be: www.gambitcollective.com.au/email-link 

Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone.

Don’t forget to rate, subscribe, and review – it helps the pod grow, brings in incredible guests, and unlocks more conversations to help us grow and scale your business.

Follow along on your preferred channels:

Frank Greef on IG: https://www.instagram.com/frankgreeff_/ 

Frank Greef on LinkedIn: https://www.linkedin.com/in/frankgreeff/ 

Top of Mind on IG: https://www.instagram.com/topofmind.pod/

Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod

Gambit Collective on IG: https://www.instagram.com/gambit.collective

Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/

Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective

Hayley on IG: https://www.instagram.com/hayleywestoby/

Hayley on LI: https://www.linkedin.com/in/hayleywestoby/

Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Let’s Chat is our Q&A episode where we answer (almost) any question that is top of mind for you!

In this episode we answer the following questions:

How do I balance being authentic with being strategic on social media?

What should I focus on as a startup when it comes to marketing?

How do I build a personal brand that feels true to me, but still sells?

What are some low-cost tips to develop and market my brand?

What’s the difference between confidence and arrogance when it comes to marketing yourself?

How do I stay consistent with content when life is full (especially with kids)?

GET EXCLUSIVE ACCESS TO OUR EMAILS HERE: https://www.gambitcollective.com.au/email-link

If you have a question you want answered, you can:

Leave us a voice note: speakpipe.com/TopOfMindPodcast

Send us a DM @topofmind.pod

Email us at [email protected]

Drop a question in the Spotify Q&A function

Top of Mind is an extension of our business Gambit Collective — a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone.

Don’t forget to rate, subscribe and review – it helps our podcast grow, brings in incredible guests, and helps unlock more insight to help you grow and scale your business.

Follow along on your preferred channels:

Top of Mind on IG: @topofmind.pod

Top of Mind on TikTok: @topofmind.pod

Gambit Collective on IG: @gambit.collective

Gambit Collective on LinkedIn: Gambit Collective

Gambit Collective on TikTok: @gambitcollective

Hayley on IG: @hayleywestoby

Hayley on LinkedIn: Hayley Westoby

Hayley on TikTok: @hayleywestoby

Is social media eating up hours you don’t have?

In this solo episode, I share my One Hour a Week Social Media System - a simple framework to batch a week’s worth of content in just 60 minutes. Whether you’re a café owner, photographer, tradie, or service provider, this system will save you time, reduce stress, and help you stay consistent online.

In this episode, I share my One Hour a Week Social Media System - also known as the PACE framework (Plan, Action, Captions, Execute). You’ll learn how to:

Map your content pillars so you never run out of ideas

Batch a full week of content in just 60 minutes

Repurpose one long piece into seven smaller posts

Write captions that drive action without being “salesy”

Use scheduling tools to stay consistent without burning out

Build trust and conversion through consistency, not perfection

SIGN UP TO OUR EMAILS HERE: https://www.gambitcollective.com.au/email-link

If you have a question you want answered in a future episode, you can:

Leave us a voice note: speakpipe.com/TopOfMindPodcast

Send us a DM @topofmind.pod

Email us at [email protected]

Drop a question in the Q&A or comments

Top of Mind is an extension of our business Gambit Collective - a pay-as-you-go marketing agency making marketing, social media, and personal branding expertise accessible to everyone.

Don’t forget to rate, subscribe and review - it helps our podcast grow, brings in incredible guests, and helps unlock more insight to help you grow and scale your business.

Follow along on your preferred channels:

Top of Mind on IG: @topofmind.pod

Top of Mind on TikTok: @topofmind.pod

Gambit Collective on IG: @gambit.collective

Gambit Collective on LinkedIn: Gambit Collective

Gambit Collective on TikTok: @gambitcollective

Hayley on IG: @hayleywestoby

Hayley on LinkedIn: Hayley Westoby

Hayley on TikTok: @hayleywestoby

In this episode of Top of Mind, host Hayley sits down with content creator and stay-at-home dad Nick Bransgrove, whose backyard DIY and lawn care obsession has grown into a full-blown online community, complete with brand deals, viral videos, and a growing business.

Nick never planned to become a content creator. But a lawn full of rubble, a few time-lapse videos, and some very persuasive encouragement from his wife changed everything. Now, with over 150K followers on TikTok and 260K+ on Instagram, Nick shares how he’s built a brand by showing up, staying real, and turning everyday life into entertaining, educational content.

In this episode, Nick and Hayley chat about:

Whether you’re building your personal brand, growing a side hustle, or simply need a reminder that you don’t need a big idea to start - you just need to start - this episode is full of relatable insights and practical encouragement.

Got a question for Hayley or a topic you want covered on Top of Mind? DM her, send an email, or drop a comment.

If this episode made you smile or think differently - share it, rate it, or hit that follow button. It really helps.

Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. 

Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.

Follow along on your preferred channels:

In this episode of Top of Mind, host Hayley sits down with content creator and stay-at-home dad Nick Bransgrove, whose backyard DIY and lawn care obsession has grown into a full-blown online community, complete with brand deals, viral videos, and a growing business.

Nick never planned to become a content creator. But a lawn full of rubble, a few time-lapse videos, and some very persuasive encouragement from his wife changed everything. Now, with over 150K followers on TikTok and 260K+ on Instagram, Nick shares how he’s built a brand by showing up, staying real, and turning everyday life into entertaining, educational content.

In this episode, Nick and Hayley chat about:

How a dead patch of grass started a social media career

The “don’t go three days without posting” rule that changed everything

Dealing with negative comments (and using them to boost the algorithm)

Why you don’t need fancy gear to make great content

Turning a niche hobby into a revenue stream - and why it still feels like a hobby

The power of “done is better than perfect” when it comes to creating

Lessons from his first brand deal - and why some are worth saying no to

The unexpected joys (and occasional weirdness) of being a stay-at-home dad

Whether you’re building your personal brand, growing a side hustle, or simply need a reminder that you don’t need a big idea to start - you just need to start - this episode is full of relatable insights and practical encouragement.

Got a question for Hayley or a topic you want covered on Top of Mind? DM her, send an email, or drop a comment.

If this episode made you smile or think differently - share it, rate it, or hit that follow button. It really helps.

Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. 

Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.

Follow along on your preferred channels:

- Nick Bransgrove on IG: https://www.instagram.com/lawnsingoodnick

- Nick Bransgrove on TikTok: https://www.tiktok.com/@lawnsingoodnick

- Top of Mind on IG: https://www.instagram.com/topofmind.pod/

- Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod

- Gambit Collective on IG: https://www.instagram.com/gambit.collective

- Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/

- Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective

- Hayley on IG: https://www.instagram.com/hayleywestoby/

- Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
- Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Let’s Chat is our Q&A-style episode where Hayley answers (almost) any question that’s top of mind for you - no fluff, no jargon, just practical advice for real people growing real businesses.

In this episode, we dive into everything from overcoming the fear of showing up online to why agencies charge more than Fiverr, free marketing tools for startups, whether it’s worth it to be polarising, and how often you really need to post on social media.

We answer:

How do I overcome imposter syndrome, especially when stepping into a new version of myself or elevating my brand?

What is a ballpark cost to expect for website design or logo design?

What should I consider when selecting a team to help me with my marketing and branding?

I’d love to use my broadcast channel more intentionally to connect with my audience. What are some creative ways to boost engagement and make it feel more interactive?

Is ‘building a community’ really that important?

Do I need a ‘marketing plan’ to be successful at marketing?

Got a question of your own? We’d love to hear it:

Leave us a voice note: https://www.speakpipe.com/TopOfMindPodcast
DM us on Instagram: @topofmind.pod

Send us an email: [email protected]

If you're listening on Spotify, drop a question in the Q&A feature!

Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. 

Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.

Follow along on your preferred channels:

Top of Mind on IG: https://www.instagram.com/topofmind.pod/

Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod

Gambit Collective on IG: https://www.instagram.com/gambit.collective

Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/

Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective

Hayley on IG: https://www.instagram.com/hayleywestoby/

Hayley on LI: https://www.linkedin.com/in/hayleywestoby/

Hayley on TikTok: https://www.tiktok.com/@hayleywestoby

Let’s Chat is our Q&A-style episode where Hayley answers (almost) any question that’s top of mind for you - no fluff, no jargon, just practical advice for real people growing real businesses.

In this episode, we unpack everything from imposter syndrome to marketing budgets, branding decisions, and whether “building a community” is actually worth the hype.

We answer:

How do I overcome imposter syndrome, especially when stepping into a new version of myself or elevating my brand?

What is a ballpark cost to expect for website design or logo design?

What should I consider when selecting a team to help me with my marketing and branding?

I’d love to use my broadcast channel more intentionally to connect with my audience. What are some creative ways to boost engagement and make it feel more interactive?

Is ‘building a community’ really that important?

Do I need a ‘marketing plan’ to be successful at marketing?

Got a question of your own? We’d love to hear it:

Leave us a voice note

DM us on Instagram: @topofmind.pod

Send us an email: [email protected]

If you're listening on Spotify, drop a question in the Q&A feature!

Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. 

Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.

Follow along on your preferred channels:

Top of Mind on IG

Top of Mind on TikTok

Gambit Collective on IG

Gambit Collective on LI

Gambit Collective on TikTok

Hayley on IG

Hayley on LI

Hayley on TikTok

In this episode of Top of Mind, host Hayley Westoby sits down with Dalton Henshaw, founder of Bullfrog and one of Australia’s most influential creative leaders, to explore what it really takes to build a people-first business that’s high-performing, values-led, and unapologetically different.

Dalton shares the journey behind launching Bullfrog - a creative business that has quickly become one of the top independents in the country - and the mindset shifts, leadership philosophies, and structural decisions that have shaped its success.

Together, Hayley and Dalton unpack:

Why “people-first” is often misunderstood in business

The critical difference between transparency and vulnerability as a leader

How to build a culture where failure is seen as growth

What founders get wrong when hiring senior leaders

The power of internal brand building and employer reputation

Why Bullfrog ditched traditional agency structures for something smarter

And how they ended up with a Guinness World Record for a hairy suit (!)

Dalton also opens up about dealing with tall poppy syndrome, the importance of trusting your gut, and why he believes the best leaders are willing to clap for themselves in an empty auditorium.

Whether you're building a brand, leading a team, or simply rethinking what modern leadership looks like - this episode is a must-listen.

Got a question you'd like Hayley to cover in a future episode? Get in touch via DM, email, or the comments.

If you enjoyed this episode, please share it, leave a review, or hit that follow button - it really helps.

Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone. 

Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.

Follow along on your preferred channels:

Dalton Henshaw on IG: https://www.instagram.com/dalthenshaw

Dalton Henshaw on LinkedIn: https://www.linkedin.com/in/dalthenshaw/

Top of Mind on IG: https://www.instagram.com/topofmind.pod/

Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod

Gambit Collective on IG: https://www.instagram.com/gambit.collective

Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/

Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective