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Top of Mind episodes
- EP:32 - Dalton Henshaw: Rewriting the Agency Playbook: The Bullfrog Story (Part 1)
In this episode of Top of Mind, host Hayley Westoby sits down with Dalton Henshaw, founder of Bullfrog and one of Australia’s most influential creative leaders, to explore what it really takes to build a people-first business that’s high-performing, values-led, and unapologetically different.
Dalton shares the journey behind launching Bullfrog - a creative business that has quickly become one of the top independents in the country - and the mindset shifts, leadership philosophies, and structural decisions that have shaped its success.
Together, Hayley and Dalton unpack:
Why “people-first” is often misunderstood in business
The critical difference between transparency and vulnerability as a leader
How to build a culture where failure is seen as growth
What founders get wrong when hiring senior leaders
The power of internal brand building and employer reputation
Why Bullfrog ditched traditional agency structures for something smarter
And how they ended up with a Guinness World Record for a hairy suit (!)
Dalton also opens up about dealing with tall poppy syndrome, the importance of trusting your gut, and why he believes the best leaders are willing to clap for themselves in an empty auditorium.
Whether you're building a brand, leading a team, or simply rethinking what modern leadership looks like - this episode is a must-listen.
Got a question you'd like Hayley to cover in a future episode? Get in touch via DM, email, or the comments.
If you enjoyed this episode, please share it, leave a review, or hit that follow button - it really helps.
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Dalton Henshaw on IG: https://www.instagram.com/dalthenshaw
Dalton Henshaw on LinkedIn: https://www.linkedin.com/in/dalthenshaw/
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
46 min - EP:31 - LinkedIn Profile Updates You Need in 2025
Has ‘update your LinkedIn profile' been on your to-do list since the beginning of the year??
This episode is for you!
Think of your LinkedIn profile like your living room before a last-minute guest - tidy, welcoming, and ready to impress. In this solo episode of Top of Mind, Hayley is sharing a step-by-step guide to help you get your LinkedIn profile “pop-in proof” - so whether it’s a potential client, employer, or connection checking you out, they get the best first impression of you - because we know first impressions count!
From profile photos to your About Me section, Hayley breaks down the six essential updates that will instantly elevate your LinkedIn presence and turn your profile into your digital billboard.
In this episode, Hayley covers:
What “pop-in proof” means and why it matters for your personal brand
The profile photo mistake that’s creating instant distrust (and how to fix it)
How to write a headline that does more than just state your job title
The most overlooked real estate on your LinkedIn profile - and how to use it
Why your About Me section needs a hook (and a human voice)
How to treat LinkedIn like your digital resume - with a little glow-up magic
Hayley also shares the top 3 things not to do on LinkedIn - including the one mistake that’s costing you visibility and connections without you even realising it.
Whether you’re a student, job-seeker, freelancer, employee or business owner - this is the episode you didn’t know you needed. Let this be the sign to finally update your LinkedIn profile for 2025.
Have a question about LinkedIn, personal branding, or marketing? DM us, email us, or drop it in the comments - we would love to help.
If you found this episode helpful, please share it with a friend, leave a review, or hit that follow button. It makes a huge difference!
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
26 min - EP:30 - 5 Psychological Theories Every Marketer Should Know!
Psychology and marketing go hand in hand- because at the end of the day, marketing is all about people.
In this solo episode of Top of Mind, Hayley dives deep into five powerful psychological theories that shape the way we buy, behave, and build brands. Whether you're running a business, managing a personal brand, or just curious about why you actually added that thing to cart... this episode will get your brain buzzing!
This isn't textbook theory - it's real-world, real-talk insights you can actually use.
In this episode, Hayley breaks down:
- The Mere Exposure Effect and why consistency breeds trust
- Maslow’s Hierarchy of Needs and how it helps you write better messaging
- The Social Influence Theory (aka why testimonials and social proof work)
- The Scarcity Principle and how to build urgency without being gross about it
- The Reciprocity Principle, or as I like to call it, The Psychology of Free Sht*
Plus, she shows you how to actually use each of these in your marketing - whether you’re a solo founder, side hustler, or seasoned brand strategist.
If you’ve ever found yourself wondering how to make your content stick, your messaging convert, or your brand feel more human - this one’s for you.
Do you have a question you want me to answer in a future solo episode? DM us, email us, or leave a voice note. We would love to hear from you!
If you loved this episode, share it with a friend, leave a review, or hit that follow button - it means more than you know.
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
35 min - EP:29 - (Part 2) Jaryd Terkelsen, Co-Founder of BYS Coffee: From $200k Mistakes to F1 Partnerships: Building a Brand That Endures
In the age of TikTok virality and overnight success stories, what does it really take to build a brand that people buy into—again and again?
In this episode of Top of Mind, we’re back with Part 2 of our deep dive with Jaryd Terkelsen, co-founder of performance coffee brand Before You Speak. From F1 partnerships to Woolies shelves, we explore the messy middle between hype and long-term success.
In this episode we unpack:
- The reality of launching into Woolies (and why it’s not always what it seems)
- Why physical brand activations are making a comeback
- The real difference between building brand in Australia vs the US
- What patience actually looks like when you're building something that matters
- The power of saying no to speed in favour of sustainability
- And why discipline behind closed doors is the key to staying top of mind
If you're building a brand, chasing longevity, or wondering whether "doing the work" is still worth it—this one’s for you.
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Jaryd Terkelsen on IG: https://www.instagram.com/beforeyouspeakcoffee
Jaryd Terkelsen on LinkedIn: https://www.linkedin.com/in/jaryd-terkelsen-53994492/
Before You Speak on TikTok: https://www.tiktok.com/@beforeyouspeakcoffee
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
25 min - EP:28 - (Part 1) Jaryd Terkelsen, Co-Founder of BYS Coffee: Built for Performance, Fuelled by Mistakes: The Real Story Behind Before You Speak Coffee
Two blokes from Queensland turned turmeric coffee into a multi-million dollar brand. But the journey? Not as sexy as the headlines make it out to be.
In this episode of Top of Mind, Jaryd Terkelsen—co-founder of performance coffee brand Before You Speak—gets brutally honest about startup life, $200k mistakes, the myth of freedom in entrepreneurship, and why the wrong business model can cost you millions.
In this episode we unpack:
- Why influencer marketing didn’t work (at first)
- The real cost of launching a product-based business
- Finding the right manufacturing partner (after a few expensive lessons)
- What happens when your ingredients get banned
- Why “millions in revenue” ≠ millions in your bank account
- And how signing an F1 driver changed everything for their brand
If you’re building a brand or dreaming of launching a product, this episode will either hype you up or talk you out of it.
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Jaryd Terkelsen on IG: https://www.instagram.com/beforeyouspeakcoffee
Jaryd Terkelsen on LinkedIn: https://www.linkedin.com/in/jaryd-terkelsen-53994492/
Before You Speak on TikTok: https://www.tiktok.com/@beforeyouspeakcoffee
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
23 min - EP:27 - 4 Years, 4 Lessons: The Truth About Business No One Tells You
Last month marks four years since I started my business—and honestly, if you told me back then where I’d be now, I wouldn’t have believed you. In this solo episode of Top of Mind, I’m sharing the four biggest lessons I’ve learned since starting Gambit Collective, in the hope that they help you feel a little less alone in your own journey.
I'm not claiming to be a business expert—but I am an expert in my own experience. And after four years of wins, failures, lessons, and big mindset shifts, I’ve got a few things to say about what it really takes to build a business that works for you.
In this episode, I open up about:
- The biggest mistake I made in year one (and what I’d do differently)
- Why learning to say “no” was the best thing I ever did
- How my network has been my biggest growth tool
- The moment I realised comparing myself to others was holding me back
- Why moving fast (and failing fast) has helped me grow smarter, not just bigger
I’m also answering some rapid-fire questions from my team, friends, and our community—including my proudest moment so far, a mistake I’m actually grateful for, and the one mantra that keeps me going when things get hard.
If you’re a business owner or leader —or even just someone thinking about starting something—this episode is for you. I hope it reminds you that your way is the right way, and you don’t need to follow anyone else’s version of success to find your own.
Have you got a question you want me to answer in a future solo episode? DM me, email me, or drop it in the comments. I’d love to hear from you.
If you enjoyed this episode, please share it, leave a review, or hit that follow button. You have no idea how much it helps.
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
40 min - EP:26 (Part 2) - Jade Spooner: From Burnout to Breakthrough: The Unfiltered Truth About Business Exits & Reinvention
They say “quitters never win,” but what if knowing when to walk away is actually the key to success?
In this episode of Top of Mind, Hayley Westoby sits down with Jade Spooner—entrepreneur, co-founder of Equalution, and startup powerhouse—to talk about the hardest and best decision she ever made: walking away from the company that built her name.
Jade gets real about:
🔹 The reality of exiting a business—and why there’s so little advice out there.
🔹 How she lost herself in her business and what it took to find herself again.
🔹 The biggest mistake she made in business (and the $700K lesson that came with it).
🔹 Why she believes in partnerships—but also why she’s now running solo.
🔹 Finding love & balance as a high-achieving founder.
If you've ever questioned whether sticking it out or calling it quits is the right move, this conversation will change how you look at business, success, and personal growth.
Tune in now—because sometimes quitting is the power move you didn’t see coming.
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Jade Spooner on IG: https://www.instagram.com/jadespooner
Jade Spooner on TikTok: https://www.tiktok.com/@jadespooner8
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
28 min - EP:25 (Part 1) - Jade Spooner: From Startup Success to Starting Over: The $700K Mistake + business lessons from a serial founder.
They say “quitters never win,” but what if knowing when to walk away is actually the key to success?
In this episode of Top of Mind, Hayley Westoby sits down with Jade Spooner—entrepreneur, co-founder of Equalution, and startup powerhouse—to talk about the hardest and best decision she ever made: walking away from the company that built her name.
Jade gets real about:
🔹 The reality of exiting a business—and why there’s so little advice out there.
🔹 How she lost herself in her business and what it took to find herself again.
🔹 The biggest mistake she made in business (and the $700K lesson that came with it).
🔹 Why she believes in partnerships—but also why she’s now running solo.
🔹 Finding love & balance as a high-achieving founder.
If you've ever questioned whether sticking it out or calling it quits is the right move, this conversation will change how you look at business, success, and personal growth.
Tune in now—because sometimes quitting is the power move you didn’t see coming.
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Jade Spooner on IG: https://www.instagram.com/jadespooner
Jade Spooner on TikTok: https://www.tiktok.com/@jadespooner8
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
27 min - EP:24 - Beyond the Follow: The Truth About Online vs. In-Person Networking
In today’s hyper-connected world, is your follower count really as valuable as you think? Or is real business still happening over in-person coffee chats?
In this special episode of Top of Mind, host Hayley Westoby is joined by Sophie Hood (Founder of Soul Tonic) and Lauren Meisner (Founder of Centennial World & host of Infinite Scroll) for an unfiltered conversation on the evolution of networking in 2024.
They dive deep into:
- The great debate: Is online or in-person networking more effective?
- The controversial truth: Your online presence might not be as important as you think.
- The biggest networking ‘icks’—from ghosting to “pick your brain” requests.
- The secret to building meaningful connections (that actually open doors).
- Why Gen Z is shifting back to in-person interactions—and how brands can keep up.
If you've ever wondered whether to spend more time curating your LinkedIn or showing up to real-life events, this episode is for you.
Tune in, subscribe, and let us know: Are you team online or team IRL?
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Lauren on LinkedIn: https://www.linkedin.com/in/laurenmeisner/
Sophie on LinkedIn: https://www.linkedin.com/in/sophie-hood-b1b2a3115/
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
34 min - EP:23 - SXSW 2024: The Ultimate Pick Up Line - Who Knows You? The New Power Play in Networking & Personal Branding
In today’s digital age, networking is no longer about what you know—or even who you know—it’s about who knows you. With LinkedIn, Instagram, and TikTok redefining personal branding, is traditional networking still worth it? Or should we be focusing solely on up-skilling and boosting our online presence?
This panel, recorded live at SXSW Sydney 2024, dives into how the creator economy has changed the game for personal branding and business growth. We discuss the ongoing crisis of connection in an era where we are more digitally linked than ever before. Are in-person connections still essential, or is the future all about who shows up best online?
Key Discussion Points:
- The evolution of networking in the creator economy
- Personal branding as the ultimate career hack
- How to balance digital presence with real-world relationships
- The role of AI and authenticity in online networking
- Why building connections is more about who knows you than ever before
Featuring:
Hayley Westoby – Founder of Gambit Collective & Spicy Boi Condiments
Lauren Meisner – Founder of Centennial World
Sophie Hood – Founder of Seoul Tonic
Moderated by Mal Chia – Fractional CMO & Founder at Ecom Nation
If you’ve ever wondered how to make an impact in an oversaturated digital landscape, this conversation is for you.
Listen in as industry leaders share their networking secrets, personal branding strategies, and real-life lessons on how to stand out and be remembered.
Top of Mind is an extension of our business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Don't forget to rate, subscribe and review - it helps our podcast grow and allows us to access amazing guests, and unlock more information for you to grow and scale your business.
Follow along on your preferred channels:
Lauren on LinkedIn: https://www.linkedin.com/in/laurenmeisner/
Sophie on LinkedIn: https://www.linkedin.com/in/sophie-hood-b1b2a3115/
Mal on LinkedIn: https://www.linkedin.com/in/malchia/
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby
1 hr 3 min
About Top of Mind
From the publisher's feed
In today's attention economy, it is no longer about being the best, it is about being the best known. Top of Mind is your go-to podcast helping you stay top-of-mind as a business brand or individual, for free.
Top-of-mind awareness as a marketing term typically talks to the first brand that comes to mind when a consumer is asked about a particular product category or niche.
When you need to buy a phone, what brand do think of? When you need to look something up online, where do you go? When you want to get a coffee with a friend, what’s the first place you recommend?
When people think of you first, they’re more likely to purchase your products, service or business.
This podcast is an extension of my business Gambit Collective, a pay-as-you-go marketing agency making marketing, social media and personal branding expertise accessible to everyone.
Follow along on your preferred channels:
Top of Mind on IG: https://www.instagram.com/topofmind.pod/
Top of Mind on TikTok: https://www.tiktok.com/@topofmind.pod
Gambit Collective on IG: https://www.instagram.com/gambit.collective
Gambit Collective on LI: https://www.linkedin.com/company/gambitcollective/
Gambit Collective on TikTok: https://www.tiktok.com/@gambitcollective
Hayley on IG: https://www.instagram.com/hayleywestoby/
Hayley on LI: https://www.linkedin.com/in/hayleywestoby/
Hayley on TikTok: https://www.tiktok.com/@hayleywestoby