In this episode of the Online Business by Design podcast, your host Ivana Ivanek delves into the challenges and strategies for building a digital business in a competitive industry.

She discusses the growing potential of the transformation industry, in the next eight years, and emphasizes the importance of personal branding, efficient marketing, and creating meaningful content. Ivana highlights the shift towards integrity and genuine value in the market, guiding listeners on how to stand out.

Tune in to learn how to navigate skepticism, leverage your expertise, and create a thriving digital business.

00:00 Introduction: The Struggle of Building a Digital Business

01:06 Facing Saturated and Competitive Markets

02:01 The Evolution of the Transformation Industry

11:11 The Importance of Personal Branding

13:21 Creating Transformative Content

15:22 Overcoming Mental Barriers and Market Scarcity

18:20 Becoming a Thought Leader and Content Machine

Resources from Ivana

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