Online Business By Design

Host Ivana Ivanek explains how turning on the front camera can heighten self-awareness and trigger insecurities that lead to self-sabotage and inconsistency in social media content while building a personal brand.

She shares two solutions: a quick, on-the-spot practice and a long-term self-love practice.

In this episode you will learn:

00:00 Why Content Feels Scary

00:41 Meet Your Host

01:03 The Self Judgment Spiral

02:35 Program Invitation

03:48 Quick Fix Before Recording

06:08 Stop Waiting for Perfect

08:49 Choose Your On Camera Image

12:50 Long Term Mirror Practice

17:46 Final Mindset Recap

Resources from Ivana

Your Brand Identity in 5 Simple Steps

Magnetic Influence Accelerator

Generate your first 50 leads

Host Ivana Ivanek argues that personal branding is essential for small business owners who want to succeed in the future, because people choose who they feel aligned with even when products, prices, and reviews are the same. She addresses common concerns about social media and explains that consistency is simple but difficult because it requires showing up on hard days.

From Curaçao, she shares how a long-time volunteer known as “Kunukuman” built a trusted brand over 20–25 years of weekly island cleanups; a well-funded couple then launched a large recycling initiative under his name, allowing the project to gain traction quickly.

Ivana concludes that personal brands create belonging, trust, and flexibility to pivot offers, and she promotes her Magnetic Influence Accelerator program for building visibility and a personal brand strategy beyond trends and constant posting.

In thi sepisode you will learn:

00:00 Why Personal Brands Win

01:04 The Choice Factor

02:01 Consistency Is Hard

04:11 Brands Backing People

05:04 Curaçao Trash Problem

06:19 Kunukuman’s Mission

08:26 A Million Dollar Partnership

10:38 Community Beats Offers

13:46 Your Call To Lead

14:33 Program Invitation

Resources from Ivana

Your Brand Identity in 5 Simple Steps

Magnetic Influence Accelerator

Generate your first 50 leads

FOLLOW ME ON INSTAGRAM

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Ivana Ivanek interviews speaking mentor Tricia Brouk about building thought leadership and a personal brand through public speaking. Tricia shares her journey from a global dance career to training leaders to amplify their voice and create legacy, explaining that stage fear never fully goes away—you learn to coexist with it by making the talk about serving the audience.

They discuss how speaking boosts credibility, acts as advertising for your offers, and can generate significant ROI beyond speaker fees. Tricia advises starting public speaking now, vetting speaker coaches, and mastering delivery rather than winging it.

She also explains why she wrote The Influential Voice and Being Smart Is Stupid, emphasizing wise leadership grounded in Buddha nature.

In this episode you will learn:

01:17 Tricia’s Stage Journey

02:03 Legacy and Ripple Effect

04:22 Befriending Speaking Fear

08:13 Rehearse Under Pressure

11:47 Fear Fuels Performance Story

14:34 Speaking ROI for Business

18:22 Start Speaking Now

20:51 Training and Credibility

25:21 Books and Wise Leadership

31:22 Free Masterclass Gift

32:12 Closing Reflections

About Tricia Brouk:

Tricia Brouk is the strategic advisor to high level professionals who desire to impact the world through effective communication. She helps high-performing professionals transform into industry thought leaders through the power of authentic storytelling.

With her experience as an award-winning director, producer, sought after speaker, and mentor to countless thought-leaders, Tricia has put thousands of speakers onto big stages globally. She produced TEDxLincolnSquare in New York City and is the founder of The Big Talk Academy.

She has worked in film with Kelly Reilly, James Gandolfini, Kate Winslet and Susan Sarandon. Tricia’s book, The Influential Voice: Saying What You Mean for Lasting Legacy, was a #1 New Release on Amazon in December 2020.

And her new book Being Smart is Stupid was released in October of 2025. Big Stages, the documentary featuring her work with speakers premiered at the Chelsea Film Festival in October of 2022, and is streaming on Amazon Prime. Her most recent love is the new publishing house she founded, The Big Talk Press.

Connect with Tricia:

Website

Instagram

The Art of The Big Talk Masterclass: The Business of Speaking

Command any Room Masterclass

Monthly Workshops

Resources from Ivana

Your Brand Identity in 5 Simple Steps

Magnetic Influence Accelerator

Generate your first 50 leads

FOLLOW ME ON INSTAGRAM

Visit Website

Host Ivana Ivanek discusses how new, bigger goals often feel “impossible,” especially around consistent content creation and personal branding, and argues that action—not overthinking—compounds results.

She shares her own journey of believing it was impossible to live by the ocean, delaying for 10 years, then committing to opportunities that led her from Greece to Southeast Asia to living in Curaçao, while acknowledging imperfect realities like bureaucracy, fatigue, and shifting priorities. Ivana reframes consistency as something that must be redefined with changing identities and circumstances, like adjusting an exercise routine from her athlete days to now.

In this episode you will learn:

01:43 Dream Life Once Doubted

04:07 Why We Hesitate Online

05:43 Island Life Reality Check

07:39 Life Happens Consistency Slips

09:03 Redefining Consistency

12:23 Client Story Start Small

14:19 Build The Visibility Asset

16:34 Adjust Your Impossible

17:32 Program Invitation

18:41 Final Wrap Up

Resources from Ivana

Your Brand Identity in 5 Simple Steps

Magnetic Influence Accelerator

Generate your first 50 leads

FOLLOW ME ON INSTAGRAM

Visit Website

In this episode, Ivana Ivanek connects with leadership expert Navid Nazemian to unpack what really happens when high performers step into leadership roles. Drawing from decades inside global companies like Adidas, GE, and Vodafone, Navid reveals why even the most capable leaders struggle when the stakes rise—and what’s missing in how we prepare them.

Together, they explore the inner and outer game of leadership, the six qualities that define extraordinary leaders today, and why burnout is more common at the top than we think. This conversation is a must-listen for anyone growing a business, building a personal brand, or stepping into bigger responsibility.

In this episode you will learn:

01:10 Meet Navid Nasim and his background in global organizations

03:00 The hidden gap in leadership onboarding (and why top leaders are left unsupported)

06:30 Why companies “hope and pray” leaders will succeed

08:30 Ivana’s perspective: stepping into leadership in business & life

10:00 What leadership really means today

12:00 The 6 qualities of extraordinary leadership

21:00 Inspiring vs. controlling leadership styles

23:30 Why people struggle to step into leadership roles

26:00 Ambition, identity, and the psychology behind growth

29:00 Gender differences in leadership confidence & readiness

34:00 Ivana’s insight from podcast applications: confidence vs. humility

38:00 Leadership, personal branding & visibility

41:00 Why leaders are more prone to burnout

43:00 The real reason transitions into higher roles are so challenging

About Navid Nazemian:

Navid Nazemian is an international bestselling author, executive coach, and keynote speaker who helps leaders, founders, and executives navigate high-stakes transitions and scale their impact. Author of Mastering Executive Transitions, he has coached leaders across five continents and shared insights on 70+ podcasts. Navid works at the intersection of leadership, strategy, and personal growth, providing practical frameworks that help ambitious professionals build resilient teams, grow sustainably, and lead with clarity and confidence.

Connect with Navid:

Get Your Mastering Leadership Kit

Website

Instagram

LinkedIn

Resources from Ivana

Your Brand Identity in 5 Simple Steps

Magnetic Influence Accelerator

Generate your first 50 leads

FOLLOW ME ON INSTAGRAM

Visit Website

In this episode, Ivana Ivanek shares a raw and honest behind-the-scenes look at her recent move to Curaçao and the deeper lessons it revealed about business, identity, and personal branding.

If you’ve been struggling to show up online, feel “weird” on camera, or worry about what people think, this episode will help you understand what’s really holding you back and how to move through it.

In this episode you will learn:

01:11 The reminder we all need: enjoy the moment you're in

02:30 The common theme clients bring: freedom (time & money)

04:00 Rule #1: validate your idea before building anything

05:12 The big question: how do people find you?

05:24 Why personal branding is the answer

08:26 What personal branding actually is (and isn’t)

09:09 he deeper human need: belonging

10:14 The long-term power of building an audience

11:29 The real problem: fear of judgment

12:06 Why you feel “weird” on camera

14:03 “Be authentic” — but what does that actually mean?

16:39 How to get comfortable on camera (real practice tips)

18:10The deeper fear: being judged by people close to you

20:18 Breaking free from cultural expectations

21:06 Redefining identity without rejecting your roots

22:28 Owning your voice, accent, and uniqueness

23:34 The real inner work behind consistent content

24:11 Why strategies won’t fix deeper blocks

24:31 Making content creation part of your lifestyle

Resources from Ivana

Your Brand Identity in 5 Simple Steps

Magnetic Influence Accelerator

Generate your first 50 leads

FOLLOW ME ON INSTAGRAM

Visit Website

Host Ivana Ivanek welcomes Robin J. Emdon to the Online Business by Design podcast to unpack chronic procrastination and how it quietly blocks progress, growth, and energy, especially for entrepreneurs building an online business and personal brand.

Robin shares how he recognized his own long-term procrastination after taking 10 years to finish a part-time degree, then connected it to costs across health, finances, relationships, and career.

He explains procrastination as an “inside job,” driven by survival wiring (limbic system) overriding rational planning (prefrontal cortex), and describes three “ingredients” for productivity.

They discuss practical momentum-building through understanding energy patterns, using a toolbox of strategies, and relying on external accountability—particularly for solopreneurs without a boss—to stay consistent on long-term projects and a personal life vision.

In this episode you will learn:

01:54 Robin’s Procrastination Wake-Up Call

03:44 Chronic Procrastination Costs

07:08 Why Procrastination Feels Better

09:57 Guilt vs Action and Time Lost

12:51 Hardwired Survival Brain Explained

15:19 Limbic System vs Prefrontal Cortex

17:09 Three Neurotransmitters for Focus

20:37 Fun-Sized Warrior and Anxiety Edge

22:49 Rest Or Excuse

24:19 Energy Based Scheduling

28:20 Accountability That Works

30:44 Why External Beats Internal

33:10 AI Cant Replace Empathy

37:52 Legacy And Life Vision

39:52 Beyond Goals And Productivity

42:16 Final Takeaways And Thanks

About Robin J Emdon

Robin J. Emdon is the creator of GetResultsology® and a trained accountability coach who

Connect with Robin

Get a free copy of GetResultsology

Skyrocket your productivity

Usefull productivity tips

Website

Instagram

LinkedIn

Resources from Ivana

Your Brand Story in 5 Simple Steps

Magnetic Influence Accelerator

Generate your first 50 leads

FOLLOW ME ON INSTAGRAM

Visit Website

Host Ivana Ivanek welcomes hypnotherapist and Magic and Miracles podcast founder Jennifer Schlueter to discuss traveling while building an online business, staying grounded, and doubling down on full potential.

Jennifer shares her path from a small town in Germany to studying and working in the US, feeling inspired by the “anything is possible” mindset, and deciding after a hypnosis session to quit her job and travel.

She explains hypnotherapy as a relaxed state that helps access and release unhelpful patterns and fear, making decisions feel clearer. The conversation covers handling parental and societal judgment, reducing comparison by limiting social media and focusing on people you serve, and practical burnout prevention.

In this episode you will learn:

01:53 Jenny Travel Origin Story

04:05 Moving to the US

08:14 Hypnosis Sparked the Leap

09:39 Decision Over the How

12:50 From Hustle to Burnout

14:02 What Hypnotherapy Is

16:34 Handling Critics and Parents

21:20 Comparison and Social Media

24:01 Avoiding Burnout While Traveling

30:20 Failure as Life Lessons

31:47 Fear of Societal Judgment

34:27 Dream Life and Farewell

About Jennifer Schlueter

Jennifer Schlueter loves empowering people to live a life of limitlessness, expansion, happiness, and fulfillment because we didn't come to this earth to follow society's beliefs about what's possible. She works with individuals as well as groups, and organizations. Jenny is also the founder and host of the Miagic and Miracles Podcast.

Connect with Jennifer

Instagram

YouTube

Website

Free Resources from Ivana

Resources from Ivana

Your Brand Story in 5 Simple Steps

Magnetic Influence Accelerator

Generate your first 50 leads

FOLLOW ME ON INSTAGRAM

Visit Website

Host Ivana Ivanek debugs social media myths by explaining what engagement is, why it matters, and best practices to improve it.

She shares a personal story about moving from Barcelona to Austria and deciding to return to the Caribbean, emphasizing taking responsibility for decisions despite others’ judgment.

Using a client example, she explains how focusing only on lead generation can create a large follower count but near-zero engagement, which undermines trust for potential clients, collaborators, podcast hosts, and speaking opportunities.

In this episode you will learn:

01:24 Life Update and Big Decisions

04:54 Client Story Engagement Gap

06:38 Why Engagement Builds Trust

08:55 Engagement Best Practices

10:26 Make Commenting Easy

11:48 Reply and Build Community

12:28 Time and Awkwardness Objections

14:12 Choose Real Connection

15:03 Program Invitation and Next Steps

Resources from Ivana

Your Brand Story in 5 Simple Steps

Magnetic Influence Accelerator

Generate your first 50 leads

FOLLOW ME ON INSTAGRAM

Visit Website

Podcast host Ivana Ivanek interviews Australia-based marketer Mariah McInnes about content marketing, what makes good content, and how to tell better stories while building a personal brand online.

They discuss living and working from a car and then a bus, resilience through business setbacks, and Mariah’s practical storytelling approach: align content to a sales goal and content strategy, build a story bank, and use a simple framework, while focusing on connection over vanity metrics.

In this episode, you will learn:

00:49 Meet Mariah Nomad Life

01:34 Corporate To Freelance Leap

05:11 Lockdown Business Boom

06:32 Health and Surgery

10:14 Recovery Love And Road Trips

11:35 Permanent Residency Bus Decision

13:57 Bus Life Challenges Renovation

16:46 Resilience Mindset Lessons

20:45 Handling Business Setbacks

23:31 Everyone Has Stories

24:24 Finding Everyday Lessons

26:18 Strategy To Story Bank

28:34 Brand Lens And Analogies

29:20 Hook Value CTA Framework

35:38 Show Up With Intention

39:02 Fish And Chips Case Study

41:28 Metrics And Platform Purpose

43:18 Consistency Over Virality

44:49 Dreaming The Later Years

About Mariah McInnes:

Meet Mariah MacInnes, entrepreneur, storyteller, digital, creator of Content Bootcamp, Founder of Content Queen.

However, Mariah's life went a little pear shaped in 2021 when she got diagnosed with tumors in her bowel and pancreas. Instead of letting it kill her dreams, while in neuroendocrine cancer remission, Mariah turned her story into a motivator to go after what she wanted. Now she is sharing her journey online and encouraging others to do the same.

But now here she is, building her content marketing agency and helping entrepreneurs build a business and share a message with content marketing.

Connect with Mariah:

LinkedIn

Instagram

Resources from Ivana

Your Brand Story in 5 Simple Steps

Magnetic Influence Accelerator

Generate your first 50 leads

FOLLOW ME ON INSTAGRAM

Visit Website