Online Business By Design

Ep.81 How to Stop Procrastinating - with Robin J Emdon


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Host Ivana Ivanek welcomes Robin J. Emdon to the Online Business by Design podcast to unpack chronic procrastination and how it quietly blocks progress, growth, and energy, especially for entrepreneurs building an online business and personal brand.

Robin shares how he recognized his own long-term procrastination after taking 10 years to finish a part-time degree, then connected it to costs across health, finances, relationships, and career.

He explains procrastination as an “inside job,” driven by survival wiring (limbic system) overriding rational planning (prefrontal cortex), and describes three “ingredients” for productivity.

They discuss practical momentum-building through understanding energy patterns, using a toolbox of strategies, and relying on external accountability—particularly for solopreneurs without a boss—to stay consistent on long-term projects and a personal life vision.

In this episode you will learn:

01:54 Robin’s Procrastination Wake-Up Call

03:44 Chronic Procrastination Costs

07:08 Why Procrastination Feels Better

09:57 Guilt vs Action and Time Lost

12:51 Hardwired Survival Brain Explained

15:19 Limbic System vs Prefrontal Cortex

17:09 Three Neurotransmitters for Focus

20:37 Fun-Sized Warrior and Anxiety Edge

22:49 Rest Or Excuse

24:19 Energy Based Scheduling

28:20 Accountability That Works

30:44 Why External Beats Internal

33:10 AI Cant Replace Empathy

37:52 Legacy And Life Vision

39:52 Beyond Goals And Productivity

42:16 Final Takeaways And Thanks

About Robin J Emdon

Robin J. Emdon is the creator of GetResultsology® and a trained accountability coach who

works with solopreneurs, freelancers and content creators whose important work keeps slipping,
stalling, or never quite reaching the finish line. His system replaces drift and avoidance with
consistent forward motion, so clients finish what matters, reclaim their time, and feel genuinely
in control of their week.

Connect with Robin

Get a free copy of GetResultsology

Skyrocket your productivity

Usefull productivity tips

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Your Brand Story in 5 Simple Steps

Magnetic Influence Accelerator

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Online Business By DesignBy Ivana Ivanek