The Determined Fempreneur®

EP42: Think Beyond IP With Erin Austin


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It’s a myth that protecting intellectual property (IP) only benefits larger businesses and is unsuited to smaller companies.

A strategic handling of a company's intangible assets can catapult small, local businesses toward greater global recognition.

In fact, the evidence is that small serviced based businesses that apply for patents, trademarks or designs are more likely to grow quickly and succeed than those that do not!

Are you a serviced based entrepreneur struggling to scale your business due to lack of knowledge on intellectual property?

Which results in: 

  • Stress and overwhelm;
  • Stagnant Business Growth; 
  • Inability to hire needed staff;
  • Lack of Access to Capital and Funding;
  • The potential for intellectual property theft due to you not properly securing you brands, systems, and processes.

What it also leads to: 

  • Increased levels of stress;
  • Potential business failure;
  • Burnout due to constantly having to work to find positive streams of income to funnel into your business.

This can’t be life Sis!

Today, I, Dr. Naieema along with my guests, Erin Austin (Consultant and lawyer who uses her 25+ years of practicing law, including roles as COO and general counsel at IP-driven companies, to help founders of expertise-based businesses turn their income generators into scalable, saleable wealth builders), discuss the importance of Intellectual Property creation and acquisition for  small businesses. We spill the tea on the benefits of growing license sales and royalty revenue by trademarking your brand, logo, and processes to help you make bank by creating and sustaining a positive cash flow so that you scale your business and continue to build generational wealth. 

What You’ll Learn From this Episode

  • The value service-based businesses gain from protecting their IP assets
  • How a strategic handling of your company’s intangible assets can catapult it toward greater global recognition.
  • Steps you must take to build you business’ IP, maintain positive streams of income, and how to use them to help scale your business with ease. 

Featured on the Show: 

  • Ready to get unstuck from $5k-15k months and earn $30k+ months in 90 days; Apply to work with us in The Determined FemPreneuer Mastermind
  • I would love to hear how listening to the podcast has helped you! Please write a review.
  • Follow Dr. Naieema on IG @drnaieema 
  • Find Erin Austin at linkedin.com/in/erinaustin/ 
...more
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The Determined Fempreneur®By Dr. Naieema